Samuel & Sons has unveiled the Belvedere Collection: six luxurious velvet borders featuring intricate embroidery and refined cording, elevating interiors with timeless elegance.
This exquisite range of six opulent borders showcases the pinnacle of craftsmanship, combining sumptuous velvet, intricate embroidery, and refined cording techniques to create a truly remarkable ensemble.
A Symphony of Texture and Design

The Belvedere Collection is a showcase of Samuel & Sons’ artisans’ skill. Each border in this luxurious range is hand made, with densely cut pile sections of velvet, embroidered or cored.
These elements are placed on a variety of linen and cotton grounds to create a beautiful texture and dimension.
The collection is all about the contrast between velvet and embroidery to highlight the graphic, dimensional quality of each design. This combination of materials and techniques is a statement piece for any room and adds sophistication to a space.
Contemporary Interpretations of Classical Motifs

Drawing inspiration from the timeless elegance of classical architectural ornamentation, the Belvedere Collection offers a fresh, contemporary take on traditional design elements.
The patterns within this range are skilfully reimagined interpretations of iconic motifs, including:
- Medallions
- Grecian Keys
- Botanical elements
- Arches
This thoughtful blend of classical influence and modern sensibility ensures that the Belvedere Collection can seamlessly integrate into a wide variety of interior styles, from traditional to contemporary and everything in between.
A Closer Look at The Belvedere Collection
Arlo Velvet Border

This dynamic border features a striking flame stitch geometry, cleverly created through alternating sections of embroidery and velvet. Measuring 2.5″ (64 mm) in width, the Arlo Velvet Border is available in a range of sophisticated colour combinations, including:
- Granite
- Patina
- Rose Quartz
The interplay between the textured velvet and precise embroidery creates a mesmerising visual effect, adding depth and interest to any space.
Paloma Velvet Border

The Paloma Velvet Border is a true masterpiece of intricate detailing. This ornate 2.65″ (67 mm) embroidered border draws inspiration from classical botanical rosettes, showcasing the highest level of craftsmanship.
The pattern is primarily illustrated through embroidery, employing various line weights and stitching techniques to create a delicate, flora-inspired design.
What sets the Paloma apart is the addition of a dimensional ring of velvet, which encircles the central rosette motif. This clever combination of embroidery and plush velvet results in a border of unparalleled elegance and sophistication.
The Paloma Velvet Border is available in six beautiful colour combinations, including:
- Blush
- Jonquil
- Coral
- Willow
Dorian Velvet Border

This narrow 1.75″ (44mm) geometric border takes inspiration from classical egg and dart moulding patterns. The Dorian features a series of lush velvet ovals, beautifully outlined with contrasting applique cording. Between each section, embroidered arrows add a touch of visual interest and movement to the design.
The Dorian Velvet Border is crafted on a fine linen ground and is available in six sophisticated shades, ranging from poetic neutrals like Snow and Linen to more deeply saturated combinations such as Evergreen and Azure.
Isadora Velvet Border

The Isadora is a stately 2.8″ (71 mm) velvet border that exudes elegance and refinement. Its design is composed of tonal velvet circles, each framed by raised satin stitch embroidered curves. This border is further enhanced by its refined neutral colour palette, which includes:
- Pearl
- Oyster
- Sterling Blue
All of these sophisticated hues sit beautifully on an ivory satin ground, creating a border that is both striking and versatile.
Lennox Velvet Border

For those who appreciate bold, graphic patterns, the Lennox Velvet Border is a standout choice. This striking 1.75″ (44 mm) plush velvet border features a bold Greek Key pattern, a timeless motif that adds a touch of classical elegance to any interior.
The central section of the pattern is created with velvet and then accentuated with a row of contrasting stitches on either edge. This distinctive velvet Greek Key is rendered in seven shades, offering a range of options to suit various design schemes:
- Oyster
- Ivory
- Oro
- Garnet
- Lapis
- Emerald
Linora Velvet Border

Rounding out the collection is the graceful Linora Velvet Border. At 1.3″ (33 mm) wide, this border features a pattern of curvilinear vines that create a central motif.
The silhouette of the velvet vines is further accentuated by an outline of tonal embroidery chain stitching, adding depth and dimension to the design.
The Linora is available in a range of sophisticated shades, including:
- Marble
- Medallion
- Sea Blue
- Juniper
Expert Craftsmanship and Luxurious Dimensionality

The Samuel & Sons Belvedere Collection of stunning velvet and embroidered borders represents the pinnacle of aesthetic sophistication. Each pattern in the collection has been meticulously interpreted through colour and construction, resulting in a luxurious dimensionality that sets these borders apart.
Marisa Gutmacher, VP of Design at Samuel & Sons, explains the inspiration behind the collection: “Belvedere is a contemporary collection of sumptuous velvet, embroidered, and cord appliqué borders rooted in the design language of classic architectural ornamentation. The juxtaposition of the dense velvet and intricate embroidery stitching creates a graphic, dimensional rendering of each pattern.”
This careful attention to detail and expert craftsmanship ensures that each border in the Belvedere Collection has the power to transform an interior space, infusing it with unparalleled elegance and sophistication.
Versatility in Application

One of the key strengths of the Belvedere Collection lies in its versatility. These luxurious borders can be incorporated into a wide range of interior design projects, adding a touch of opulence and refinement to various elements within a space:
- Window Treatments: The borders can be used to embellish curtains and drapes, creating a stunning focal point in any room.
- Upholstery: Adding these borders to upholstered furniture pieces can elevate their appearance, turning ordinary items into bespoke, high-end creations.
- Pillows and Cushions: The Belvedere borders can be used to trim decorative pillows and cushions, adding a luxurious touch to soft furnishings.
- Wall Treatments: These borders can be incorporated into wall panels or used to create decorative frames, adding depth and interest to wall designs.
- Bedding: Luxurious bedding ensembles can be enhanced with these borders, creating a truly sumptuous sleeping environment.
Colour Palette and Coordination
The Belvedere Collection offers a carefully curated colour palette that ranges from timeless neutrals to rich, saturated hues.
This thoughtful selection of colours ensures that designers and homeowners can find the perfect border to complement their existing colour schemes or to serve as inspiration for new design directions.
Some notable colour combinations within the collection include:
- Granite and Patina: Offering a sophisticated, earthy palette
- Rose Quartz: Adding a touch of soft, feminine elegance
- Evergreen and Azure: Providing bold, saturated options for more dramatic interiors
- Snow and Linen: Creating a timeless, neutral foundation
The versatility of the colour offerings allows for easy coordination with other Samuel & Sons products, such as the Aria Brush Fringe, Délicat Silk Cord, and Sabine Key Tassels, enabling designers to create cohesive, layered looks within their projects.
Sustainability and Quality

While the press release does not specifically mention sustainability practices, it’s worth noting that luxury brands like Samuel & Sons often prioritise quality and longevity in their products.
The use of high-quality materials and expert craftsmanship typically results in products that stand the test of time, potentially reducing the need for frequent replacements and contributing to a more sustainable approach to interior design.
The Future of Luxury Trimmings
The introduction of the Belvedere Collection by Samuel & Sons represents an exciting development in the world of luxury trimmings. By combining traditional techniques with contemporary design sensibilities, the collection points towards a future where craftsmanship and innovation go hand in hand.
As interior design continues to evolve, collections like Belvedere demonstrate the ongoing relevance and appeal of high-quality, handcrafted elements in creating truly exceptional spaces. The attention to detail, quality of materials, and depth of design evident in this collection set a new standard for luxury trimmings, inspiring designers and homeowners alike to elevate their interiors with these exquisite borders.
In conclusion, the Samuel & Sons Belvedere Collection offers a stunning array of luxurious velvet borders that promise to transform any interior with their sophisticated patterns, rich textures, and impeccable craftsmanship.
As the design world continues to seek out unique and high-quality elements to create truly bespoke interiors, the Belvedere Collection stands ready to meet that demand with its blend of timeless elegance and contemporary flair.