Alaffia Founder Launches Second Beauty And Lifestyle Brand At Whole Foods
Alaffia founder Olowo-n’djo Tchala is continuing his mission to preserve African traditions and empower women on the continent with new beauty and lifestyle brand Ayéya. Ayéya’s focus on sustainability sets it apart from Alaffia, which Tchala left in 2022. Describing itself a purveyor of ethically crafted goods that bring “economic independence,” the brand’s products, including…