
How Visual Impact and Message Appeal Shape Consumer Responses Online – The Sport Journal
Authors: Wan S. Jung1, Won Yong Jang2, and Soo Rhee3 1Department of Professional Communications, Farmingdale State College, New York2Department of Communication and Journalism, University of Wisconsin, Eau Claire, Wisconsin3Department of Mass Communication, Towson University, Maryland Corresponding Author: Wan S. Jung, Ph.DKnapp Hall 302350 Broadhollow Road, Farmingdale, NY 11735-1021jungw@farmingdale.edu934-420-2276 Wan S. Jung, PhD is an Associate…