A MINI is a unique vehicle for a unique customer. No matter if owners are rolling behind the wheel of a MINI Countryman or a MINI Cooper S, they will be appeased and enthused by the classic design themes, sporty proportions, and exhilarating go-kart performance of these lifestyle cars and crossovers. Now, electrification is part of the portfolio, highlighted by the all-electric 2025 MINI Countryman SE ALL4.
For the current lifecycle, the MINI brand is infusing its portfolio with 11 new models to change the outlook of consumer perception and to stay on top of the small car segment. By the end of 2025 the reinvention strategy will represent the most progressive changes since the company’s inception in 1959. A key focus will be on MINI’s largest models – (Countryman S and Countryman SE) which are longer, taller, and rebuilt from the ground up for traveling and active families. The compact SUV will help engaged owners thrive in both the city and the countryside, especially with increased interior room for gear and equipment and ALL4 all-wheel drive to take on any terrain type and adverse weather. It also represents the first MINI with Level 2 assistance systems for semi-automated driving, if that’s your thing. It’s definitely not mine because I want to control my ride at all times.
“The new all-electric, all-wheel-drive MINI Countryman is the epitome of versatility and driving pleasure. It is the first MINI “Made in Germany” and makes a statement for environmentally friendly mobility. Thanks to its increased dimensions, it is a vehicle for the entire family,” says Stefanie Wurst, head of MINI.
I had a chance to drive and evaluate the all-electric MINI Countryman SE in South Carolina at the BMW Performance Driving Center during the BMW Group’s annual media event featuring most of its roster. The Countryman SE exudes a sense of adventure and versatility, encapsulated in a bold design and cutting-edge technologies. With expectations of the MINI brand going all-electric by 2030, product planners laid the foundation for a mobility shift that will see a vastly reduced carbon footprint from MINI’s squad of legendary automobiles. Combining instantaneous electric torque, regenerative braking, and stellar cornering with dynamic driving, every road trip will be a joy.
The MINI SUV is ignited by two electric motors with a total output of 308-horsepower and 364 lb.-ft. of torque for a 0-to-60 mph acceleration time of 5.4 seconds. Combined with the 66.5 kWh lithium-ion battery, the Countryman SE can achieve an EPA electric range of up to 212 miles. However, that needs to increase dramatically to appease today’s drivers who are taking more long-distance journeys in their new rides. This vehicle should at least be able to hit 300 electric miles. As part of the EV ownership experience, plan to install a Level 2 charger (240-volt) at your home. This will alleviate the need to find public charging on busy days. Yet, expect to pay $1,000 or more for the unit and installation. However, you should be able to find local deductions from the state or your utility company.
The MINI Countryman SE embraces a minimalist silhouette, reflecting adventure and versatility. Overall, styling is more robust but streamlined with a surfboard-designed roof that cuts through the elements, a simplified power-dome hood, a new octagonal-shaped grille, new signature lights, 18” or 20” light alloy rims, a flush rear bumper, and vertical LED taillamps. A panoramic glass roof brings energetic light into the sustainable cabin.
The vertical theme follows the interior including the vents and door handles. A plant-based cockpit from leather-free upholstery, fewer parts for construction, and human-centric amenities are additionally implemented. The 9.4” OLED circular center display and MINI Operating System 9 provide all the necessary information for an intuitive drive. From here, you control the infotainment features, MINI Navigation, assistance systems, MINI Driving Sounds, and MINI Experience Modes, whether Core, Green, Personal, Timeless, Balance, Vivid, or Trail. The digital tunes from the MINI Driving Sounds coincide with the theme chosen for an immersive driving experience.
The enthusiastic MINI brand will continue to digitize its community while leaving a smaller carbon footprint behind. Its reduced economic dependence stems from 90% recycled materials, secondary aluminum, and increased sensors in place of heavier parts. Moreover, MINI’s philosophy of Charismatic Simplicity will dictate the design direction, focusing on three key elements: a sporty and thick multifunction steering wheel, intelligent command center, and toggle switches. I’m also a fan of the two-tone textiles lining the dash and doors. Everything about the car is simplistic and integrates sound, projection, and light for one curated driving encounter.
With an MSRP of $45,200, there are two MINI Countryman style packages to choose from: Classic and Favoured. An 8-year / 100,000-mile battery warranty adds to the 4-year / 50,000-mile limited warranty and 3-year complimentary maintenance program. Upgrade to the $3,200 Iconic Trim package to receive privacy glass, power front seats, interior cameras, and the must-have Harmon Kardon audio system.
The fun, entertaining, and youthful 2025 Countryman SE ALL4 captures the essence and mindset of the MINI community, but now with an electrified attitude. Are you ready to ride the all-electric MINI wave?
