Barca’s new Nike deal explained: Is it really worth €1.7billion? And is it bigger than Real Madrid’s?
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which had been set to end in 2028. In recent months Barca president Joan Laporta has regularly boasted that he would secure a deal which would be “the biggest in all of world football”, and the extended contract…