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  • TikTok files challenge against Canadian government order to dissolve its business in the country

    TikTok files challenge against Canadian government order to dissolve its business in the country

    TikTok has challenged a Canadian government order to shut down the Chinese video-sharing app’s business operations in the country that was imposed over national security concerns.

    The company said Tuesday that it filed an application for a judicial review with the Federal Court in Vancouver on Dec. 5, which seeks to set aside the order for TikTok to wind-up and cease its business in Canada.

    The Canadian federal government last month announced it was ordering the dissolution of TikTok Technology Canada Inc. after a national security review of its Chinese parent company ByteDance Ltd.

    The government is not blocking access to the TikTok app, which will continue to be available to Canadians. TikTok said it has 14 million users in Canada, which is about a third of the population. It has offices in Toronto and Vancouver.

    The wildly popular platform is owned by ByteDance, a Chinese company that moved its headquarters to Singapore in 2020, but is under increasing pressure in the West. It’s facing a possible ban in the U.S. and intensifying scrutiny in Europe over issues including election influence campaigns allegedly coordinated by Moscow.

    TikTok argues in its court application, which was posted online, that Industry Minister François-Philippe Champagne’s decision was “unreasonable” and “driven by improper purposes.” It says the order is “grossly disproportionate” and the the national security review was “procedurally unfair.”

    The review was carried out through the Investment Canada Act, which allows the government to investigate foreign investment with potential to harm national security.

    Champagne said in a statement at the time that the government was taking action to address “specific national security risks,” but did not elaborate. His office said in response to the filling that the government’s decision was informed by a “thorough national security review and advice from Canada’s security and intelligence community.”

    TikTok said Champagne “failed to engage with TikTok Canada on the purported substance of the concerns” that led to the order.

    It argues the government ordered “measures that bear no rational connection to the national security risks it identifies” and that the reasons for the order “are unintelligible, fail to reveal a rational chain of analysis and are rife with logical fallacies.”

    The platform says there were “less onerous” options than shutting down its Canadian business, which it said would eliminate hundreds of jobs, threaten business contracts and “cause the destruction of significant economic opportunities.”



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  • Ski racers, snowboarders challenge sport’s governing body to reconsider lucrative investment chance

    Ski racers, snowboarders challenge sport’s governing body to reconsider lucrative investment chance

    DENVER (AP) — A group of high-profile ski racers and snowboarders, along with executives and board members, are challenging their sport’s governing body to reconsider a lucrative investment opportunity that could be worth more than $400 million.

    The International Ski and Snowboard Federation (FIS) was approached on Nov. 30 with a proposal from CVC Capital Partners, a company that’s invested over the years in Formula 1, soccer teams, rugby squads and women’s tennis.

    Titled “Project Snow,” CVC was potentially offering an approximately $420 million (400 million euros) investment for a 20% shareholding in the commercial rights of snow sports ranging from snowboarding to cross-country skiing to Alpine skiing.

    FIS responded days later in a letter to CVC officials that it was “very well capitalized and has no current need for further funding to help to deliver its strategic plans.”

    Prominent athletes in the sport drafted and signed a letter — a copy of which was obtained by The Associated Press — that urged FIS President Johan Eliasch to “reconsider your position on CVC’s proposal and to engage promptly in a constructive dialogue with them.”

    There were nearly 60 athletes, executives and FIS council members who attached their names to the letter. The list included Olympic Alpine skiing medalists such as Mikaela Shiffrin, Lara Gut-Behrami, Marco Odermatt, Aleksander Aamodt Kilde and Sofia Goggia, along with Olympic freeski slopestyle champion Alex Hall and snowboarder Maddie Mastro. Also on the list was US Ski & Snowboard CEO Sophie Goldschmidt along with council members from Canada, Germany, Norway, Spain, Switzerland and Austria, to highlight a few.

    “We disagree that many of the tasks outlined in the CVC proposal have been completed as part of the FIS global strategy,” read the athletes/executives letter, which was sent last Friday. “While there have been improvements in the digital area, there has been a notable lack of progress in most commercial, marketing and product development areas that are critical to grow our sports. This includes growing prize money and other improvements for athletes, which we know is becoming more of an issue for them, especially for certain disciplines.”

    FIS is looking to make Infront Sports & Media its media rights partner. The organization hopes to centralize its international media and broadcast rights.

    On Tuesday, FIS addressed the situation in a statement, saying, “The letter, which has since been circulated in the media, suggested that FIS dismissed a compelling offer from CVC for the media rights of ski and snowboard competitions without proper consideration due to the centralization process of international broadcast and media rights with Infront. This claim is false.”

    It clarified that, “CVC’s proposal was unrelated to the centralization of media and broadcast rights. It was an investment proposal for the creation of a joint venture to manage all commercial rights associated with FIS and its member federations.”

    FIS said Eliasch met with CVC representatives. Eliasch is among the candidates campaigning to take over for Thomas Bach as the next president of the International Olympic Committee.

    “If raising capital becomes necessary, FIS would engage a financial advisor to conduct a transparent process, ensuring the best possible terms,” FIS added. “Currently, FIS is well-capitalized and does not require additional funding to execute its strategic plan.”

    CVC has more than 25 years of experience investing funds in sports, media and entertainment projects. Its portfolio of former and current investments counts Formula 1, MotoGP, the French Football League, rugby, volleyball, cricket and the World Tennis Association.

    The athletes and executives who signed their names to the letter addressed to Eliasch want to see more conversations take place. They want more transparency in negotiations.

    “We would request that there is a pause in fully finalizing the Infront agreement until there is a proper discussion with CVC (and others as appropriate),” the letter read. “We would then expect that the options, plus pros and cons of each are then thoroughly discussed with the Council before a final decision on how best to move forward is made.

    “To reiterate, we generally are all for centralization, but understandably want to ensure that the agreement we potentially enter into is the best one strategically and financially for all stakeholders.”

    ___

    AP skiing: https://apnews.com/hub/alpine-skiing



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  • Killing of UnitedHealthcare CEO spotlights complex challenge companies face in protecting top brass

    Killing of UnitedHealthcare CEO spotlights complex challenge companies face in protecting top brass

    NEW YORK — He’s one of the most famous and widely admired corporate leaders in the world. But it’s the haters that companies like Mark Zuckerberg’s Meta worry about.

    In an era when online anger and social tensions are increasingly directed at the businesses consumers count on, Meta last year spent $24.4 million on guards, alarms and other measures to keep Zuckerberg and the company’s former chief operating officer safe.

    Some high-profile CEOs surround themselves with security. But the fatal shooting this week of UnitedHealthcare CEO Brian Thompson while he walked alone on a New York City sidewalk has put a spotlight on the widely varied approaches companies take in protecting their leaders against threats.

    Thompson had no personal security and appeared unaware of the shooter lurking before he was gunned down.

    And today’s political, economic and technological climate is only going to make the job of evaluating threats against executives and taking action to protect them even more difficult, experts say.

    “We are better today at collecting signals. I’m not sure we’re any better at making sense of the signals we collect,” says Fred Burton of Ontic, a provider of threat management software for companies.

    After Thompson’s shooting, Burton said, “I’ve been on the phone all day with some organizations asking for consultation, saying, ’Am I doing enough?”

    Some of the biggest U.S. companies, particularly those in the tech sector, spend heavily on personal and residential security for their top executives.

    Meta, whose businesses include Facebook and Instagram, reported the highest spending on personal security for top executives last year, filings culled by research firm Equilar show.

    Zuckerberg “is synonymous with Meta and, as a result, negative sentiment regarding our company is directly associated with, and often transferred to, Mr. Zuckerberg,” the Menlo Park, California, company explained earlier this year in an annual shareholder disclosure.

    At Apple, the world’s largest tech company by stock valuation, CEO Tim Cook was tormented by a stalker who sent him sexually provocative emails and even showed up outside his Silicon Valley home at one point before the company’s security team successfully took legal action against her in 2022.

    Cook is regularly accompanied by security personnel when he appears in public. Still, the company’s $820,000 allotted last year to protect top executives is a fraction of what other tech giants spent for CEO security.

    Just over a quarter of the companies in the Fortune 500 reported spending money to protect their CEOs and other top executives. Of those that did, the median payment for personal security doubled over the last three years to about $98,000.

    In many companies, investor meetings like the one UnitedHealthcare’s Thompson was walking to when he was shot are viewed as very risky because details on the location and who will be speaking are highly publicized.

    “It gives people an opportunity to arrive well in advance and take a look at the room, take a look at how people would probably come and go out of a location,” said Dave Komendat, president of DSKomendat Risk Management Services, which is based in the greater Seattle area.

    Some firms respond by beefing up security. For example, tech companies routinely require everyone attending a major event, such as Apple’s annual unveiling of the next iPhone or a shareholder meeting, to go through airport-style security checkpoints before entering.

    Others forgo in-person meetings with shareholders, including Amazon, which holds its annual shareholder meetings virtually.

    “But there are also company cultures that really frown on that and want their leaders to be accessible to people, accessible to shareholders, employees,” Komendat said.

    Depending on the company, such an approach may make sense. Many top executives are little known to the public, operating in industries and locations that make them far less prone to public exposure and to threats.

    “Determining the need for and appropriate level of an executive-level protection program is specific to each organization,” says David Johnston, vice president of asset protection and retail operations at the National Retail Federation. “These safeguards should also include the constant monitoring of potential threats and the ability to adapt to maintain the appropriate level of security and safety.”

    Some organizations have a protective intelligence group that uses digital tools such as machine learning or artificial intelligence to comb through online comments to detect threats not only on social media platforms such as X but also on the dark web, says Komendat. They look for what’s being said about the company, its employees and its leadership to uncover risks.

    “There are always threats directed towards senior leaders at companies. Many of them are not credible,” Komendat said. “The question always is trying to determine what is a real threat versus what is someone just venting with no intent to take any additional action.”

    Burton, a former special agent with the U.S. Diplomatic Security Service, points out that despite the current climate, there is little in the way of organized groups that target companies.

    Today, one of the primary worries are loners whose rantings online are fed by others who are like-minded. It’s up to corporate security analysts to zero in on such dialogue and decide whether or not it represents a real threat.

    And CEOs aren’t the only targets of disgruntled customers. In the U.S., there were 525 workplace fatalities due to assault in 2022, according to the National Safety Council. Industries including healthcare, education and service providers are more prone to violence than others, and taxi drivers are more than 20 times more likely to be murdered on the job than other workers, the group said.

    But the ambush of UnitedHealthcare’s Thompson this week is bound to get some CEOs second-guessing.

    “What invariably happen at moments like this in time is you will get additional ears listening” to security professionals seeking money to beef up executive protection, Burton says.

    “Because I can guarantee you there’s not a CEO in America who’s not aware of this incident.”

    ___

    Associated Press writers Anne D’Innocenzio and Haleluya Hadero in New York contributed.

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  • ‘There is a big education challenge’ – top ref David Coldrick warns of problems at club level with new football rules

    ‘There is a big education challenge’ – top ref David Coldrick warns of problems at club level with new football rules

    Four-time All-Ireland football final referee David Coldrick says he would like to see separation between county and club first next year before the vast majority of referees are exposed to the new rules that are expected to make it past Special Congress tomorrow.

    Coldrick was expressing a personal view in the belief that what is passed and applied at inter-county level will require some tweaking anyway.

    “They may not all be completely fit for purpose,” said Coldrick. “Even for that reason, it would be better to defer the club application for 12 months until those tweaks are dealt with.”

    “Give the national guys 12 months that would then feed into any subsequent training and development of the club referees.

    “There is a big education challenge coming here, but this year, if you have it right across the board, the national guys are getting themselves up to speed and need education themselves, and then at the same time, the club guys are coming along afterwards. It’s a much bigger implementation if it is everybody right from the start.”

    Naturally, he envisages the implementation of the ‘3 v 3’ rule as being most problematic at club level as well as just the sheer volume of change.

    “I do have certain reservations; all the rule changes proposed are very good in their own right and I can see where the FRC (Football Rules Committee) are coming from. But from a refereeing perspective, there are quite a lot of them. It’s not just the seven core enhancements, it’s what’s underneath each of the seven and it’s getting up to speed with the full gamut.”

    Momentum appears to be behind Special Congress approving changes for all levels in 2025. Counties would have until March 31 to introduce change into club competitions in that scenario.

    The vast majority appear to be supportive of most of the proposals, but counties like Longford, Leitrim and Sligo have reservations about club-level applications. More reservations may surface on the floor of Special Congress.

    There has also been some small resistance to the dissent rule changes being proposed with the movement forward of a free by 50 metres.

    “As a referee, I can’t imagine why you would not like to see that. This is a long time coming from a refereeing perspective; personal view, this is the best set of rule changes around dissent that there have ever been.

    “This will certainly help alleviate some of those issues and we do have a refereeing crisis coming in most counties, so this is something that is absolutely needed and necessary.”

    Coldrick has expressed satisfaction with the level of consultation he had, something fellow referee David Gough raised in a recent RTÉ interview, where he outlined that the national panel only had one consultation last May with the FRC.

    Coldrick said that because of his involvement in ‘sandbox’ games and the interprovincial series, personally, he had plenty of exposure and engagement.

    The Meath official said he was “open-minded” about what lies ahead in 2025 but expects change along the way.

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  • Canadian women expect physical challenge from Iceland in soccer friendly in Spain

    Canadian women expect physical challenge from Iceland in soccer friendly in Spain

    Interim coach Cindy Tye is expecting a stiff challenge Friday when the sixth-ranked Canadians take on No. 13 Iceland in an international women’s soccer friendly in Spain.

    Iceland posted a 4-1-1 record in qualifying for the 2025 UEFA Women’s Championship, finishing runner-up to fourth-ranked Germany in a group that also featured No. 17 Austria and No. 32 Poland. That included a 3-0 win over the visiting Germans which marked the first time Germany has been beaten by three goals in a competitive game since Brazil in the 2008 Olympic semifinals.

    “They’re a physical team, a fast team,” Tye said Thursday from Spain. “At times (they) can be very direct so we’re going to have to be able to match that physicality. And when we get a chance to get on the ball, settle the game and — in opportunities when we can be in transition — take advantage.

    “It’s going to be a tough match, let’s say. They’re a team that’s hard to play so, for us, we’re going to have to show our quality when we’re on the ball.”

    After Iceland, the Canadians face No. 19 South Korea on Tuesday, also at the Pinatar Arena in Murcia.

    Tye, who coaches the Canadian under-20 women, is in charge for the November friendlies while Canada Soccer searches for a permanent head coach.

    The governing body has said head coach Bev Priestman will not be returning in the wake of the recent independent report into the Olympic drone-spying scandal. Priestman, assistant coach Jasmine Mander and analyst Joey Lombardi are currently serving one-year suspensions from FIFA, with Lombardi having already resigned his Canada Soccer position.

    Tye has said she is not interested in the Canadian coaching job on a permanent basis, given her U20 role and full-time job as associate athletic director and women’s head coach at Dalhousie University in Halifax.

    Canada is missing a handful of veterans in Spain.

    Kadeisha Buchanan, Sydney Collins, Cloe Lacasse, Evelyne Viens and Quinn are out injured. Canada Soccer said Seattle Reign forward Jordyn Huitema was unavailable due to personal reasons.

    But there is young talent in North Carolina State University defender Janet Okeke and SMU forward Nyah Rose, who received their first senior call-ups.

    Okeke, an 18-year-old from Laval, Que., and Rose, a 19-year-old from Markham, Ont., both represented Canada at the FIFA U-20 Women’s World Cup in September in Colombia. Jade Rose, Nyah’s older sister, has already won 26 senior caps but the 21-year-old Harvard University defender misses the Spain trip through injury.

    There is also a second call-up for 18-year-old midfielder Jeneva Hernandez Gray from the Vancouver Whitecaps FC Girls elite team.

    “The philosophy for us is to give (them) some opportunity for sure so we’ll see a couple of different looks from the group over the two games in terms of the young players,” said Tye. “We’ll see how the games go and hopefully they do get an opportunity.”

    Canada has played Iceland twice before, both at the Algarve Cup, with the teams playing to a scoreless draw in February 2019 and Canada winning 1-0 in March 2016.

    The Canadian women are 7-1-1 all-time against South Korea, unbeaten in their last five meetings. The teams drew 0-0 last time they met, in June 2022 in Toronto.

    The FIFA window marks Canada’s final camp of the year, with North American-based players entering their off-season and European-based players returning to club competition.

    The Canadian women go into the game with an 8-0-6 record this year, with three of those draws turning into penalty shootout losses to Germany (in the Paris Olympics quarterfinal) and the top-ranked United States (in the SheBelieves Cup final and the CONCACAF W Gold Cup semifinal).

    Another draw produced a shootout win over Brazil (in the SheBelieves Cup semifinal).

    Tye’s staff in Spain includes incumbents Neil Wood (assistant coach) and Jen Herst (goalkeeper and set play coach) as well as Katie Collar (interim assistant coach) and Maryse Bard-Martel (interim performance analyst).

    Canada Soccer said assistant coach Andy Spence, who ran the team during the Olympics and last month’s 1-1 draw with third-ranked Spain, was “unavailable for this camp and is scheduled to return for the next FIFA window.”

    Collar, head coach of Vancouver Whitecaps FC Girls Elite, was also part of the staff for the game against Spain.

    —

    Follow @NeilMDavidson on X platform

    This report by The Canadian Press was first published Nov. 28, 2024.

    Neil Davidson, The Canadian Press

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  • Indiana football fan ‘tore his ACL’ before ‘College GameDay’ Pat McAfee kicking challenge

    Indiana football fan ‘tore his ACL’ before ‘College GameDay’ Pat McAfee kicking challenge

    Double the pressure and none of the money.

    An Indiana University football fan ruined his chances at winning $100,000 when he tore his ACL warming up for Pat McAfee’s Kicking Contest on “College GameDay” Saturday morning.

    Jake, the amped-up Hoosier fanatic, was showing off for part of the crowd before his national television spotlight when catastrophe struck, McAfee said on the broadcast.

    Indiana fan, Jake, warms up for “Pat McAfee’s Kicking Contest” during “College GameDay” in Bloomington on Oct. 26, 2024. BostonConnr/X

    Footage posted on social media captured Jake warming up behind the iconic orange Home Depot stage with an imaginary field goal, running up to the invisible ball and giving it his all.

    Jake’s momentum caused him to slip backward onto the grass as his leg bent under his body.

    Jake ultimately blew out his knee and was taken to the hospital, McAfee said.

    The challenge chooses participants through a raffle to fans that arrive at “the Pit” for “College GameDay.”

    They are randomly selected, can not be a current or former college athlete, and are given only one shot at the 33-yard field goal.

    The contest’s rules have required “alternatives” to be selected in case of an emergency situation.

    Jeram Salles was the “alternate” selected to replace Jake in the 33-yard kick as he got a pep talk from the former NFL player.

    “The first kicker, Jake, tore his ACL warming up behind the stage,” McAfee explained to Salles. “You’re the second pick, if you make this kick both you and Jake will make $100,000.”

    “So it’s not just for you, it’s for a knee that was blown out earlier,” he quipped before stepping out of the way as Kirk Herbstreit held the ball for Salles.

    Jake’s momentum caused him to slip backward onto the grass as his leg bent under his body. BostonConnr/X
    Jake ultimately blew out his knee and was taken to the hospital, McAfee said. BostonConnr/X

    The freshman, finance major went with a short approach to the kick, and when he booted it the ball sailed wide left and into the crowd of hundreds of Hoosier fans.

    McAfee agreed to allow Salles one more kick — even upping the ante.

    “For $150,000. For you and for Jake with the blown-out knee, and for the entire world to know that Hoo Hoo Hoosiers show up in the big moment,” McAfee told the nervous undergrad.

    Jeram Salles was the “alternate” selected to replace Jake in the 33-yard kick as he got a pep talk from the former NFL player. Pat McAfee/X

    With all the motivation and pumping “The Pat McAfee Show” puta little too much faith into Salles, as again the ball was shanked wide left of the field goal.

    “Oh this guy stinks,” McAfee remarked.

    “Alright Jeram you can go on to great things, but you suck at kicking,” he told the student. “And that’s a beautiful thing.”

    Salles’ kick sails wide left of the field goal. Pat McAfee/X

    Salles’ kick Saturday may not have been the worst since McFee started the challenge, as a student at the University of South Carolina dramatically shanked his attempt with $122,000 on the line.

    “Worst kick of all time,” McAfee said in the immediate aftermath. “This kid sucks.”



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  • Dubai Fitness Challenge unveils vibrant 30-day calendar designed to inspire the community to pursue an active lifestyle – Sports – Other

    Dubai Fitness Challenge unveils vibrant 30-day calendar designed to inspire the community to pursue an active lifestyle – Sports – Other

    The eighth edition of the Dubai Fitness Challenge (DFC) will kick off on 26 October 2024 with a stunning array of fitness activities and experiences around the city designed to widen public participation and motivate more people to switch to an active lifestyle. Launched in 2017 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, the hugely popular initiative showcases Dubai’s sustained efforts to be recognised as the world’s most active city. 

    The DFC seeks to inspire the community as one to aim for incremental fitness goals and a healthier lifestyle by committing to 30 minutes of daily physical activity over a period of 30 days.  Starting Saturday, 26 October 2024, Dubai will transform into one sprawling gym hosting 30 action-packed days of fitness, fun and community activities and events to enable everyone to realise the 30×30 goals. 

    Running until Sunday, 24 November, DFC 2024 promises an unparalleled experience for everyone, regardless of age or ability. This year’s programme features an expanded range of workout options at fitness villages and community hubs across the city, in-person classes combining classic fitness trends as well as the latest fads, and mega events at iconic Dubai locations to inspire and get people moving. As always, the Dubai Run, presented by Mai Dubai, is among the major highlights this year too. Registrations are now open for this monumental event that turns Sheikh Zayed Road into a massive running track. Dubai Run participants can opt for a 10-km challenge or a more relaxed 5-km route catering to all fitness levels. The event marks the grand finale of the DFC.

    His Excellency Saeed Hareb, Secretary General of the Dubai Sports Council (DSC), said: “Dubai Fitness Challenge embodies our city’s deep-rooted commitment to fostering a healthier, more vibrant community. It goes beyond the daily 30 minutes of exercise – it’s about inspiring a lifelong pursuit of well-being. Each year, we turn Dubai into a vast fitness arena, where residents and visitors alike unite with energy and determination to reach new heights in their personal fitness journeys. This initiative encourages everyone – from individuals to families and entire communities – to break boundaries, discover new passions, and redefine what it means to live an active life. Our mission is to ensure that every person, regardless of age or ability, has access to opportunities that promote health, happiness, and a sense of accomplishment. We look forward to seeing this year’s challenge set new milestones, bringing us closer to our goal of a healthier and more active Dubai.”

    Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE) said: “Since its inception in 2017, Dubai Fitness Challenge has impacted millions by encouraging a healthier, more active lifestyle. Each edition, we see the incredible energy of Dubai come alive, with people from all walks of life uniting around a common goal: to make fitness and wellness an everyday priority. This year promises to be the most community-focused yet, with an even broader array of fitness experiences and events designed to bring families, friends, and colleagues together in a collective movement towards improved health and wellness. We can’t wait to see the city come together once again to move, sweat, and inspire.”

    Register now at www.dubaifitnesschallenge.com and sign up for a month filled with fun, camaraderie, and shared experiences. Walking, jogging, cycling, yoga, or the gym, there are options aplenty for everyone, including those who are just starting out on their fitness journey. Thirty days of free and accessible fitness opportunities apart, those registering early stand a chance to win Emirates air tickets to bring two guests to Dubai for an unforgettable experience including hotel accommodation and participation in the iconic Dubai Run, presented by Mai Dubai. 

    Here is a look at everything on offer throughout this year’s Dubai Fitness Challenge.

    Three Fitness villages 

    With an extensive lineup of experiences including sports, classes, events, and more, three 30 x 30 fitness villages at Kite Beach, Al Warqa’a Park, and Zabeel Park will be accessible to the public for free. These vibrant epicentres of sporting activity create a lively atmosphere that encourages greater participation and fosters a sense of community.

    Join the challenge at the DP World Kite Beach 30 x 30 Fitness Village, where fitness meets fun in one of Dubai’s most vibrant destinations. Here, you’ll find activities tailored to all fitness levels and ages, including an impressive sports lineup, fitness zones, and dedicated children’s classes. Watch fitness inspiration come to life at the e& Main Stage while enjoying a wide variety of activities. From gymnastics, boxing, and MMA to exciting new additions, including beach volleyball and water sports, there’s no shortage of ways for you to get active. 

    Additionally, with family-friendly zones, a wellness area, and the aqua park, Kite Beach provides the perfect backdrop for both fitness and fun. Open weekdays from 8:00 am to 1:00 pm for schools and 3:00 pm to 11:00 pm for the public, and from 7:00 am to 11:00 pm on weekends, this fitness village is more than just a workout venue – it’s your chance to connect, stay active, and achieve your own personal 30 x 30 goals.

    Conveniently located in Zabeel Park, the all-new Dubai Municipality Zabeel Park 30 x 30 Fitness Village is your ultimate destination for an immersive experience that combines running and cycling.

    This space boasts a variety of fitness zones, including a new Cricket Zone, Running Club, Spinning Zone, 3 on 3 Basketball Court and a Kids’ Fitness Zone. With plenty of opportunities for fitness, fun, and photo-worthy moments along the way, you can also join in on dance sessions and fitness classes held on the main stage. So, whether you’re a fitness enthusiast or just starting your fitness journey, the Dubai Municipality Zabeel Park 30 x 30 Fitness Village invites you to come together in a celebration of health and community. Serving as the central hub from where participants can collect their bibs for the Dubai Ride and Dubai Run events, this fitness village is open Monday to Thursday from 4:00 pm to 11:00 pm, with bib collection available throughout, while on Fridays, it opens from midday to midnight, with bib collection starting at 4:00 pm. Saturdays will be just as action-packed, welcoming people from 8:00 am to midnight, while on Sundays it will be open from 8:00 am to 11:00 pm, with bib collection available throughout the day.

    Set in the picturesque Al Warqa’a Park, the brand-new RTA Al Warqa’a Park 30 x 30 Fitness Village offers a fun and energising fitness experience for all ages and fitness levels. At the heart of the village is the Cycling Hub, featuring 75 bikes with on-site mechanics to ensure you have a smooth ride, while the new Running Club, along with dedicated zones for kids, ladies, and football lovers, adds variety and ensures that you can find your perfect activity. From supervised playgrounds for children to action-packed multi-sport zones with activities ranging from cycling and football to tennis and basketball, there’s no shortage of ways for you to stay active and have fun. Open Sunday to Thursday from 4:00 pm to 11:00 pm, and Friday to Saturday from 4:00 pm to 11:30 pm, it’s the perfect place for you to get active, stay fit, and create lasting memories!

    Dubai Stand-Up Paddle, presented by RTA: A thrilling aquatic adventure at Hatta Dam

    Paddle into a world of adventure at DFC’s second Dubai Stand-Up Paddle, presented by RTA on Saturday, 2 November. Perfect for paddlers of all levels, this exciting event offers 45-minute sessions for adults and 30-minute sessions for families amidst the stunning scenery of the Hatta mountains. Additionally, if you’re looking to dive deeper into the beauty of Hatta’s crystal-clear waters and add another layer to your aquatic adventure, take advantage of the free one-hour kayaking sessions – new for this year and available on a first-come, first-served basis to all registered participants. A mass participation challenge will bring the stand up paddle community together, giving you the opportunity to team up with fellow paddlers for a spirited display of fitness, teamwork, and camaraderie. Register now at www.dubaifitnesschallenge.com and check out what’s happening in Hatta on the said weekend. 

    Dubai Ride presented by DP World: An unforgettable tour of Dubai’s iconic landmarks 

    Gear up for the fifth edition of Dubai Ride, presented by DP World on Sunday, 10 November, offering you the chance to experience Dubai like never before, no matter your age or cycling ability. This year’s event features routes for everyone; choose between the family-friendly 4-km route through Downtown Dubai or the challenging 12-km ride along Sheikh Zayed Road, with five different starting gates located at the Museum of the Future, Al Satwa, the Coca-Cola Arena, Business Bay, and the Lower Financial Centre. Each path offers you a unique perspective of the city’s architectural marvels, from the soaring Burj Khalifa to the striking Museum of the Future and iconic Dubai Opera.

    For an additional thrill, experienced riders over 21 years old can also try the brand-new Dubai Ride Speed Laps from 5:00 am to 6:00 am on the 12-km route, offering a unique chance to experience the excitement of high-speed cycling on Sheikh Zayed Road. To join, all you need is to maintain an average speed of 30km/h, ride a bike capable of sustaining this pace, have peloton riding experience, and follow the instructions of the Dubai Ride Marshals. 

    Register now at www.dubairide.com and get ready for an unforgettable ride through the iconic streets of Dubai.

    Dubai Run presented by Mai Dubai: The world’s largest free fun run

    Registrations are now open for the thrilling sixth edition of Dubai Run, presented by Mai Dubai, which will be staged along the iconic Sheikh Zayed Road on Sunday, 24 November – the final weekend of DFC 2024. Runners and joggers from all walks of life, abilities, and fitness levels are invited to challenge themselves to go the distance – choose between two distinct routes, both starting on Sheikh Zayed Road near the Museum of the Future and featuring DJ zones and live musicians, creating a lively atmosphere that transforms the race into a full-scale celebration of fitness. Push your limits along the 10-km track past Dubai’s most famous landmarks, concluding at the DIFC Gate Building near Emirates Towers. Alternatively, enjoy a relaxed 5-km jog or run with friends and family while taking in the sights of Downtown Dubai. This leisurely morning route concludes near Dubai Mall’s Souk Al Bahar on Sheikh Mohammed Bin Rashid Boulevard. Whether you aim to break a personal record or simply soak in the festive atmosphere, Dubai Run promises an unforgettable weekend.

    Participants can also pick up their bib from the Dubai Municipality Zabeel Park 30 x 30 Fitness Village. Register now at https://www.dubairun.com to bring your DFC journey to life.

    25 community hubs: A healthier Dubai, one neighbourhood at a time

    Prepare to explore exciting sporting opportunities right in your neighbourhood with 25 community hubs located throughout the city. These hubs are designed to offer daily free activities and workout sessions right at your doorstep, making it easy for the whole family to embrace a healthier and more active lifestyle. No matter where you are in the city, there’s a community fitness hub close by, ready to motivate you on your fitness journey: 

    ● Athletic Caravan Initiative Fitness Hub 

    ● Aqua Fishing Academy Fitness Hub

    ● Bluewaters Fitness Hub 

    ● City Walk Fitness Hub

    ● Danube Sport World Fitness Hub 

    ● Dubai Design District Fitness Hub 

    ● Dubai Digital Park Fitness Hub 

    ● Dubai Media City Fitness Hub 

    ● Expo City Dubai Fitness Hub 

    ● Gate Avenue Fitness Hub 

    ● Global Village Fitness Hub 

    ● Golf is Good Fitness Hub 

    ● Hatta Wadi Hub Fitness Hub 

    ● JLT Fitness Hub

    ● P&O Marinas Fitness Hub 

    ● Ripe Market Fitness Hub 

    ● Sustainable City Fitness Hub 

    ● The Beach, JBR Fitness Hub 

    ● Tilal Al Ghaf Fitness Hub

    ● Town Square Fitness Hubs

    ● Wasl Green Park Fitness Hub 

    ● Wasl One Fitness Hub 

    ● Wasl Port Views Fitness Hub 

    ● Wasl Village Fitness Hub 

    ● Zabeel Ladies Club Fitness Hub 

    Must-have health apps to boost the DFC experience

    To support the month-long celebration of fitness and wellness, a variety of health and fitness apps will offer special packages and activities to keep participants motivated and on track to achieve their 30×30 goals. From personal training to corporate challenges, find the perfect wellness app for your DFC journey, including Whoop, Technogym App, Alo Moves, ASICS Runkeeper, BetterMe, CoreDirection, Fitze, Garmin Fitness Festival, Happier, HUAWEI Health App, LVL Wellbeing, Reebok Fitness, STEPPI, The Body Coach App by Joe Wicks,VIWELL, Wellbees and Your Fitness Coach. 

    Global brands amplifying DFC 

    An array of global brands will also be supporting DFC and hosting specific activations, including: adidas, Anta, Asics, Gymshark, lululemon, new balance, Nike, Puma, Real Madrid and Skechers.

    Action packed month of events and activities across the city

    If three 30-day fitness villages, 25 community hubs and multiple mega mass participation events weren’t enough, there will also be an action-packed calendar of events taking place throughout the month. This includes Dubai Active at Dubai Exhibition Centre in Expo City from 25 to 27 October, showcasing the latest trends and competitions. Here, you’ll also have the chance to work out with celebrity trainers Kayla Itsines and Leana Deeb. The Plus500 City Half Marathon will also be held on 27 October, starting at the Gate Building at Dubai International Financial Centre and offering scenic routes through Downtown Dubai.

    For those looking to make a difference, the Cancer Awareness Cycle, Walk or Both event on 26 October at DXBike in Meydan Street will allow participants to raise awareness for cancer while making the most of health screenings, entertainment, and family-friendly activities at the Wellness Village.

    For those keen on new sporting challenges, the Dubai Padel Cup will take place at venues across the city throughout DFC from 26 October. This adrenaline-fuelled spectacle will see eight community-driven tournaments aimed at engaging players of all skill levels in the spirit of sports and healthy competition. You can witness exhibition matches – and most importantly, join in the tournaments where padel players from all over UAE will compete, connect and socialise. The meet will follow a knockout format where winners will move on to the next round until the finals.

    The Women’s Run 2024 on 3 November in Al Forsan Park, Expo City Dubai, will celebrate female empowerment with a vibrant, ladies-only race that brings participants from around the globe together. Additionally, don’t miss the Dubai Premier Padel P1, taking place from 3 to 10 November at the Dubai Duty Free Tennis Stadium. This prestigious event will feature 320 elite players competing for a staggering AED1.8 million prize pool, ensuring a week full of thrilling matches and off-court entertainment.

    For baseball fans, the Arab Classic will run from 7 to 10 November, bringing together nine nations in a thrilling competition at Dubai’s premier venues, while Aura Tri-In-The-Sky on 9 November will offer a unique challenge at the world’s highest infinity pool. Golf lovers should save the date for the DP World Tour Championship at Jumeirah Golf Estates from 14 to 17 November, where the top 50 golfers will compete for the season’s title, or if it is high-intensity workouts you’re looking for, the Turf Games Dubai City Series will take place on 15 to 16 November.

    On the same weekend you can also catch the Dubai T100 Triathlon, taking place from 15 to 17 November. This ultimate athletic challenge features a 2-km swim, an 80-km desert bike ride, and an 18-km run through the city. Additionally, a shorter T100 Sprint on 15 November offers residents the chance to take part, with participants enjoying a 0.75-km swim, a 20-km bike ride, and a 5-km run along Dubai’s closed roads. Participants can also join the lively Music Run on 16 November as part of the T100 Triathlon weekend.

    Sports enthusiasts can catch the Dubai Basketball Club take on KRKA, one of the prominent basketball clubs in Slovenia, at the Coca-Cola Arena on 17 November, marking a significant moment for Dubai’s international sports franchise debut. 

    On 23 to 24 November, the Emirates Dubai Sail Grand Prix will dazzle spectators as the world’s top athletes race high-tech F50 catamarans against the stunning backdrop of Dubai’s skyline. 

    In support of local initiatives, participate in the Sparkle Race on 15 November, benefiting projects in Malawi, or join the Emirates NBD Unity Run on 17 November, promoting inclusivity with a fun walk and timed runs for all abilities. Perfect for all abilities and ages, get in gear for the Community Run at Ripe Market – a series of races that will be held every few weeks from 17 November. After the competition, you can explore the stalls of various homegrown brands, or settle down for a cup of coffee and breakfast at the weekend bazaar.

    Shaping the future: The business of sports

    From groundbreaking biohacking techniques to the future of fitness, sports medicine advancements, and sustainability initiatives, this edition of DFC sees an unprecedented number of local, regional, and international organisations choosing to host their sports and fitness-related events during the challenge. Bringing together global leaders to address the most pressing issues and opportunities in the world of sports, these include the FIMS World Congress of Sports Medicine from 24-27 October at Dubai World Trade Centre, the Middle East Fitness Business CEO Forum on 25 October at Expo City, the Dubai Sustainability in Sport Conference on 6 November at Sustainable City, the Forbes Middle East Medical Tourism and Wellness Summit on 23 to 24 November at Jumeirah Beach Hotel, and the Sport Impact Summit on 4 to 5 December at Atlantis The Palm.

    Thousands of free classes, events and retail offers citywide 

    Throughout DFC, you will also have access to thousands of diverse fitness classes, events, and activities, as well as offers across retail outlets, fitness and wellness centres, gyms, hotels and leisure attractions across the 30 days to enhance your fitness journey.

    The entities helping DFC strengthen the spirit of the community this year include organisers Dubai Department of Economy and Tourism (DET) and Dubai Sports Council; Presenting Partners DP World, Dubai Municipality, Mai Dubai, and Dubai’s Roads and Transport Authority (RTA); Association Partners Sun and Sand Sports, The Brain and Performance Centre – A DP World Company, Citi Mastercard, Decathlon, Dubizzle, Emirates Airline, Emirates NBD, e&, La Roche Posay, MIRA Developments, talabat, Wasl, Whoop, Shamal – Kite Beach, Emaar and Hatta Kayak; Official Partners Dubai Chambers, Emarat and Supercare Pharmacy; Media Partner Arabian Radio Network (ARN); and Government Partners Dubai Corporation for Ambulance Services, Dubai Knowledge and Human Development Authority (KHDA), Dubai Police, Ministry of Education, Event Security Committee and Dubai Health Authority (DHA).

    For more information and to join the challenge, visit  www.dubaifitnesschallenge.com. Also, don’t forget to #ShareYour30 on social media to motivate and inspire others to get involved.

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  • Dubai Fitness Challenge unveils vibrant 30-day calendar designed to inspire the community to pursue an active lifestyle – Sports – Other

    Dubai Fitness Challenge unveils vibrant 30-day calendar designed to inspire the community to pursue an active lifestyle – Sports – Other

    The eighth edition of the Dubai Fitness Challenge (DFC) will kick off on 26 October 2024 with a stunning array of fitness activities and experiences around the city designed to widen public participation and motivate more people to switch to an active lifestyle. Launched in 2017 under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence of the UAE, and Chairman of The Executive Council of Dubai, the hugely popular initiative showcases Dubai’s sustained efforts to be recognised as the world’s most active city. 

    The DFC seeks to inspire the community as one to aim for incremental fitness goals and a healthier lifestyle by committing to 30 minutes of daily physical activity over a period of 30 days.  Starting Saturday, 26 October 2024, Dubai will transform into one sprawling gym hosting 30 action-packed days of fitness, fun and community activities and events to enable everyone to realise the 30×30 goals. 

    Running until Sunday, 24 November, DFC 2024 promises an unparalleled experience for everyone, regardless of age or ability. This year’s programme features an expanded range of workout options at fitness villages and community hubs across the city, in-person classes combining classic fitness trends as well as the latest fads, and mega events at iconic Dubai locations to inspire and get people moving. As always, the Dubai Run, presented by Mai Dubai, is among the major highlights this year too. Registrations are now open for this monumental event that turns Sheikh Zayed Road into a massive running track. Dubai Run participants can opt for a 10-km challenge or a more relaxed 5-km route catering to all fitness levels. The event marks the grand finale of the DFC.

    His Excellency Saeed Hareb, Secretary General of the Dubai Sports Council (DSC), said: “Dubai Fitness Challenge embodies our city’s deep-rooted commitment to fostering a healthier, more vibrant community. It goes beyond the daily 30 minutes of exercise – it’s about inspiring a lifelong pursuit of well-being. Each year, we turn Dubai into a vast fitness arena, where residents and visitors alike unite with energy and determination to reach new heights in their personal fitness journeys. This initiative encourages everyone – from individuals to families and entire communities – to break boundaries, discover new passions, and redefine what it means to live an active life. Our mission is to ensure that every person, regardless of age or ability, has access to opportunities that promote health, happiness, and a sense of accomplishment. We look forward to seeing this year’s challenge set new milestones, bringing us closer to our goal of a healthier and more active Dubai.”

    Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment (DFRE) said: “Since its inception in 2017, Dubai Fitness Challenge has impacted millions by encouraging a healthier, more active lifestyle. Each edition, we see the incredible energy of Dubai come alive, with people from all walks of life uniting around a common goal: to make fitness and wellness an everyday priority. This year promises to be the most community-focused yet, with an even broader array of fitness experiences and events designed to bring families, friends, and colleagues together in a collective movement towards improved health and wellness. We can’t wait to see the city come together once again to move, sweat, and inspire.”

    Register now at www.dubaifitnesschallenge.com and sign up for a month filled with fun, camaraderie, and shared experiences. Walking, jogging, cycling, yoga, or the gym, there are options aplenty for everyone, including those who are just starting out on their fitness journey. Thirty days of free and accessible fitness opportunities apart, those registering early stand a chance to win Emirates air tickets to bring two guests to Dubai for an unforgettable experience including hotel accommodation and participation in the iconic Dubai Run, presented by Mai Dubai. 

    Here is a look at everything on offer throughout this year’s Dubai Fitness Challenge.

    Three Fitness villages 

    With an extensive lineup of experiences including sports, classes, events, and more, three 30 x 30 fitness villages at Kite Beach, Al Warqa’a Park, and Zabeel Park will be accessible to the public for free. These vibrant epicentres of sporting activity create a lively atmosphere that encourages greater participation and fosters a sense of community.

    Join the challenge at the DP World Kite Beach 30 x 30 Fitness Village, where fitness meets fun in one of Dubai’s most vibrant destinations. Here, you’ll find activities tailored to all fitness levels and ages, including an impressive sports lineup, fitness zones, and dedicated children’s classes. Watch fitness inspiration come to life at the e& Main Stage while enjoying a wide variety of activities. From gymnastics, boxing, and MMA to exciting new additions, including beach volleyball and water sports, there’s no shortage of ways for you to get active. 

    Additionally, with family-friendly zones, a wellness area, and the aqua park, Kite Beach provides the perfect backdrop for both fitness and fun. Open weekdays from 8:00 am to 1:00 pm for schools and 3:00 pm to 11:00 pm for the public, and from 7:00 am to 11:00 pm on weekends, this fitness village is more than just a workout venue – it’s your chance to connect, stay active, and achieve your own personal 30 x 30 goals.

    Conveniently located in Zabeel Park, the all-new Dubai Municipality Zabeel Park 30 x 30 Fitness Village is your ultimate destination for an immersive experience that combines running and cycling.

    This space boasts a variety of fitness zones, including a new Cricket Zone, Running Club, Spinning Zone, 3 on 3 Basketball Court and a Kids’ Fitness Zone. With plenty of opportunities for fitness, fun, and photo-worthy moments along the way, you can also join in on dance sessions and fitness classes held on the main stage. So, whether you’re a fitness enthusiast or just starting your fitness journey, the Dubai Municipality Zabeel Park 30 x 30 Fitness Village invites you to come together in a celebration of health and community. Serving as the central hub from where participants can collect their bibs for the Dubai Ride and Dubai Run events, this fitness village is open Monday to Thursday from 4:00 pm to 11:00 pm, with bib collection available throughout, while on Fridays, it opens from midday to midnight, with bib collection starting at 4:00 pm. Saturdays will be just as action-packed, welcoming people from 8:00 am to midnight, while on Sundays it will be open from 8:00 am to 11:00 pm, with bib collection available throughout the day.

    Set in the picturesque Al Warqa’a Park, the brand-new RTA Al Warqa’a Park 30 x 30 Fitness Village offers a fun and energising fitness experience for all ages and fitness levels. At the heart of the village is the Cycling Hub, featuring 75 bikes with on-site mechanics to ensure you have a smooth ride, while the new Running Club, along with dedicated zones for kids, ladies, and football lovers, adds variety and ensures that you can find your perfect activity. From supervised playgrounds for children to action-packed multi-sport zones with activities ranging from cycling and football to tennis and basketball, there’s no shortage of ways for you to stay active and have fun. Open Sunday to Thursday from 4:00 pm to 11:00 pm, and Friday to Saturday from 4:00 pm to 11:30 pm, it’s the perfect place for you to get active, stay fit, and create lasting memories!

    Dubai Stand-Up Paddle, presented by RTA: A thrilling aquatic adventure at Hatta Dam

    Paddle into a world of adventure at DFC’s second Dubai Stand-Up Paddle, presented by RTA on Saturday, 2 November. Perfect for paddlers of all levels, this exciting event offers 45-minute sessions for adults and 30-minute sessions for families amidst the stunning scenery of the Hatta mountains. Additionally, if you’re looking to dive deeper into the beauty of Hatta’s crystal-clear waters and add another layer to your aquatic adventure, take advantage of the free one-hour kayaking sessions – new for this year and available on a first-come, first-served basis to all registered participants. A mass participation challenge will bring the stand up paddle community together, giving you the opportunity to team up with fellow paddlers for a spirited display of fitness, teamwork, and camaraderie. Register now at www.dubaifitnesschallenge.com and check out what’s happening in Hatta on the said weekend. 

    Dubai Ride presented by DP World: An unforgettable tour of Dubai’s iconic landmarks 

    Gear up for the fifth edition of Dubai Ride, presented by DP World on Sunday, 10 November, offering you the chance to experience Dubai like never before, no matter your age or cycling ability. This year’s event features routes for everyone; choose between the family-friendly 4-km route through Downtown Dubai or the challenging 12-km ride along Sheikh Zayed Road, with five different starting gates located at the Museum of the Future, Al Satwa, the Coca-Cola Arena, Business Bay, and the Lower Financial Centre. Each path offers you a unique perspective of the city’s architectural marvels, from the soaring Burj Khalifa to the striking Museum of the Future and iconic Dubai Opera.

    For an additional thrill, experienced riders over 21 years old can also try the brand-new Dubai Ride Speed Laps from 5:00 am to 6:00 am on the 12-km route, offering a unique chance to experience the excitement of high-speed cycling on Sheikh Zayed Road. To join, all you need is to maintain an average speed of 30km/h, ride a bike capable of sustaining this pace, have peloton riding experience, and follow the instructions of the Dubai Ride Marshals. 

    Register now at www.dubairide.com and get ready for an unforgettable ride through the iconic streets of Dubai.

    Dubai Run presented by Mai Dubai: The world’s largest free fun run

    Registrations are now open for the thrilling sixth edition of Dubai Run, presented by Mai Dubai, which will be staged along the iconic Sheikh Zayed Road on Sunday, 24 November – the final weekend of DFC 2024. Runners and joggers from all walks of life, abilities, and fitness levels are invited to challenge themselves to go the distance – choose between two distinct routes, both starting on Sheikh Zayed Road near the Museum of the Future and featuring DJ zones and live musicians, creating a lively atmosphere that transforms the race into a full-scale celebration of fitness. Push your limits along the 10-km track past Dubai’s most famous landmarks, concluding at the DIFC Gate Building near Emirates Towers. Alternatively, enjoy a relaxed 5-km jog or run with friends and family while taking in the sights of Downtown Dubai. This leisurely morning route concludes near Dubai Mall’s Souk Al Bahar on Sheikh Mohammed Bin Rashid Boulevard. Whether you aim to break a personal record or simply soak in the festive atmosphere, Dubai Run promises an unforgettable weekend.

    Participants can also pick up their bib from the Dubai Municipality Zabeel Park 30 x 30 Fitness Village. Register now at https://www.dubairun.com to bring your DFC journey to life.

    25 community hubs: A healthier Dubai, one neighbourhood at a time

    Prepare to explore exciting sporting opportunities right in your neighbourhood with 25 community hubs located throughout the city. These hubs are designed to offer daily free activities and workout sessions right at your doorstep, making it easy for the whole family to embrace a healthier and more active lifestyle. No matter where you are in the city, there’s a community fitness hub close by, ready to motivate you on your fitness journey: 

    ● Athletic Caravan Initiative Fitness Hub 

    ● Aqua Fishing Academy Fitness Hub

    ● Bluewaters Fitness Hub 

    ● City Walk Fitness Hub

    ● Danube Sport World Fitness Hub 

    ● Dubai Design District Fitness Hub 

    ● Dubai Digital Park Fitness Hub 

    ● Dubai Media City Fitness Hub 

    ● Expo City Dubai Fitness Hub 

    ● Gate Avenue Fitness Hub 

    ● Global Village Fitness Hub 

    ● Golf is Good Fitness Hub 

    ● Hatta Wadi Hub Fitness Hub 

    ● JLT Fitness Hub

    ● P&O Marinas Fitness Hub 

    ● Ripe Market Fitness Hub 

    ● Sustainable City Fitness Hub 

    ● The Beach, JBR Fitness Hub 

    ● Tilal Al Ghaf Fitness Hub

    ● Town Square Fitness Hubs

    ● Wasl Green Park Fitness Hub 

    ● Wasl One Fitness Hub 

    ● Wasl Port Views Fitness Hub 

    ● Wasl Village Fitness Hub 

    ● Zabeel Ladies Club Fitness Hub 

    Must-have health apps to boost the DFC experience

    To support the month-long celebration of fitness and wellness, a variety of health and fitness apps will offer special packages and activities to keep participants motivated and on track to achieve their 30×30 goals. From personal training to corporate challenges, find the perfect wellness app for your DFC journey, including Whoop, Technogym App, Alo Moves, ASICS Runkeeper, BetterMe, CoreDirection, Fitze, Garmin Fitness Festival, Happier, HUAWEI Health App, LVL Wellbeing, Reebok Fitness, STEPPI, The Body Coach App by Joe Wicks,VIWELL, Wellbees and Your Fitness Coach. 

    Global brands amplifying DFC 

    An array of global brands will also be supporting DFC and hosting specific activations, including: adidas, Anta, Asics, Gymshark, lululemon, new balance, Nike, Puma, Real Madrid and Skechers.

    Action packed month of events and activities across the city

    If three 30-day fitness villages, 25 community hubs and multiple mega mass participation events weren’t enough, there will also be an action-packed calendar of events taking place throughout the month. This includes Dubai Active at Dubai Exhibition Centre in Expo City from 25 to 27 October, showcasing the latest trends and competitions. Here, you’ll also have the chance to work out with celebrity trainers Kayla Itsines and Leana Deeb. The Plus500 City Half Marathon will also be held on 27 October, starting at the Gate Building at Dubai International Financial Centre and offering scenic routes through Downtown Dubai.

    For those looking to make a difference, the Cancer Awareness Cycle, Walk or Both event on 26 October at DXBike in Meydan Street will allow participants to raise awareness for cancer while making the most of health screenings, entertainment, and family-friendly activities at the Wellness Village.

    For those keen on new sporting challenges, the Dubai Padel Cup will take place at venues across the city throughout DFC from 26 October. This adrenaline-fuelled spectacle will see eight community-driven tournaments aimed at engaging players of all skill levels in the spirit of sports and healthy competition. You can witness exhibition matches – and most importantly, join in the tournaments where padel players from all over UAE will compete, connect and socialise. The meet will follow a knockout format where winners will move on to the next round until the finals.

    The Women’s Run 2024 on 3 November in Al Forsan Park, Expo City Dubai, will celebrate female empowerment with a vibrant, ladies-only race that brings participants from around the globe together. Additionally, don’t miss the Dubai Premier Padel P1, taking place from 3 to 10 November at the Dubai Duty Free Tennis Stadium. This prestigious event will feature 320 elite players competing for a staggering AED1.8 million prize pool, ensuring a week full of thrilling matches and off-court entertainment.

    For baseball fans, the Arab Classic will run from 7 to 10 November, bringing together nine nations in a thrilling competition at Dubai’s premier venues, while Aura Tri-In-The-Sky on 9 November will offer a unique challenge at the world’s highest infinity pool. Golf lovers should save the date for the DP World Tour Championship at Jumeirah Golf Estates from 14 to 17 November, where the top 50 golfers will compete for the season’s title, or if it is high-intensity workouts you’re looking for, the Turf Games Dubai City Series will take place on 15 to 16 November.

    On the same weekend you can also catch the Dubai T100 Triathlon, taking place from 15 to 17 November. This ultimate athletic challenge features a 2-km swim, an 80-km desert bike ride, and an 18-km run through the city. Additionally, a shorter T100 Sprint on 15 November offers residents the chance to take part, with participants enjoying a 0.75-km swim, a 20-km bike ride, and a 5-km run along Dubai’s closed roads. Participants can also join the lively Music Run on 16 November as part of the T100 Triathlon weekend.

    Sports enthusiasts can catch the Dubai Basketball Club take on KRKA, one of the prominent basketball clubs in Slovenia, at the Coca-Cola Arena on 17 November, marking a significant moment for Dubai’s international sports franchise debut. 

    On 23 to 24 November, the Emirates Dubai Sail Grand Prix will dazzle spectators as the world’s top athletes race high-tech F50 catamarans against the stunning backdrop of Dubai’s skyline. 

    In support of local initiatives, participate in the Sparkle Race on 15 November, benefiting projects in Malawi, or join the Emirates NBD Unity Run on 17 November, promoting inclusivity with a fun walk and timed runs for all abilities. Perfect for all abilities and ages, get in gear for the Community Run at Ripe Market – a series of races that will be held every few weeks from 17 November. After the competition, you can explore the stalls of various homegrown brands, or settle down for a cup of coffee and breakfast at the weekend bazaar.

    Shaping the future: The business of sports

    From groundbreaking biohacking techniques to the future of fitness, sports medicine advancements, and sustainability initiatives, this edition of DFC sees an unprecedented number of local, regional, and international organisations choosing to host their sports and fitness-related events during the challenge. Bringing together global leaders to address the most pressing issues and opportunities in the world of sports, these include the FIMS World Congress of Sports Medicine from 24-27 October at Dubai World Trade Centre, the Middle East Fitness Business CEO Forum on 25 October at Expo City, the Dubai Sustainability in Sport Conference on 6 November at Sustainable City, the Forbes Middle East Medical Tourism and Wellness Summit on 23 to 24 November at Jumeirah Beach Hotel, and the Sport Impact Summit on 4 to 5 December at Atlantis The Palm.

    Thousands of free classes, events and retail offers citywide 

    Throughout DFC, you will also have access to thousands of diverse fitness classes, events, and activities, as well as offers across retail outlets, fitness and wellness centres, gyms, hotels and leisure attractions across the 30 days to enhance your fitness journey.

    The entities helping DFC strengthen the spirit of the community this year include organisers Dubai Department of Economy and Tourism (DET) and Dubai Sports Council; Presenting Partners DP World, Dubai Municipality, Mai Dubai, and Dubai’s Roads and Transport Authority (RTA); Association Partners Sun and Sand Sports, The Brain and Performance Centre – A DP World Company, Citi Mastercard, Decathlon, Dubizzle, Emirates Airline, Emirates NBD, e&, La Roche Posay, MIRA Developments, talabat, Wasl, Whoop, Shamal – Kite Beach, Emaar and Hatta Kayak; Official Partners Dubai Chambers, Emarat and Supercare Pharmacy; Media Partner Arabian Radio Network (ARN); and Government Partners Dubai Corporation for Ambulance Services, Dubai Knowledge and Human Development Authority (KHDA), Dubai Police, Ministry of Education, Event Security Committee and Dubai Health Authority (DHA).

    For more information and to join the challenge, visit  www.dubaifitnesschallenge.com. Also, don’t forget to #ShareYour30 on social media to motivate and inspire others to get involved.

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  • A universal challenge – DW – 10/10/2024

    A universal challenge – DW – 10/10/2024

    World Mental Health Day is observed across the globe on October 10. Many sporting organizations and teams around the world use the day to raise awareness and to promote the work they are doing helping people with their mental and psychological health.

    Raising awareness is clearly a huge positive, and speaks to the trend of increasingly vocal and empowered modern athletes, many of whom competed at the Paris Olympics. The IOC also launched an Olympic first at that Games, the “Athlete 365 Mind Zone”, which provided a dedicated space for athletes to access mental health support during competition.

    For the World Health Organisation, “embedding mental health promotion and support into sports at all levels is vital, as is encouraging more people to take up physical activity in order to support their mental health and wellbeing.”

    New approaches and campaign days are a great step forward, but perhaps more than anything they are a reminder of just how much we all have in common when it comes to needing to look after ourselves.

    Kenyan golfer Mutahi Kibugu on the course with his caddy Edwin Mudanyi
    Mutahi Kibugu uses gratitude as a way to keep on top of his mental healthImage: privat

    “Being grateful for the small things, having a lot of gratitude. Things could always be worse. We’re healthy and it’s another day to do something great,” Kenya’s best golfer Mutahi Kibugu told DW when asked about how he manages his mental health. “That normally keeps me in a good space.”

    “Whenever I’m feeling worried or anxious, I go to the gym. Physical fitness really relates to the mind and the gym is my getaway. Look good, feel good.”

    Kibugu hasn’t had it easy, both on and off the golf course. Just over a year since he last spoke to DW, Kibugu’s ranking has dropped but he is positive about moving forward.

    “Mental health is very important to me because there are a lot of people who are suffering in silence and they don’t say anything and they live with it for a very, very long time. They don’t know the damage that holds and the problems it can cause. It’s very important that people can speak about it and don’t hold back on what they’re feeling.”

    Extra equality challenge for women

    For Dr. Anuradha Doddaballapur, vice captain of Germany’s women’s cricket team, the challenge is made harder by what her choice of sport means.

    “I think recently we have started to look at this dimension,” Doddaballapur told DW. “We play, we train and expect to be performing, and sometimes to meet that is not always easy. For many of us playing cricket in Germany, we are juggling two careers.”

    Never enough — Beating exercise addiction

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    Doddaballapur is also a biomedical scientist and managing a full-time profession as well playing international cricket. Battling for equal treatment takes its toll.

    “Some of us really champion gender equaltiy and standing up for what is required to drive women’s sport forward. For me, those phases have been really hard when you’re having to fight on a weekly basis for what you think you deserve.”

    Doddaballapur finds taking a step back helps keep her perspective. “Sometimes I need to take a break and find someone to talk to. For me, it’s sharing it with my loved ones or my friends. And it’s similar as a scientist to be honest. You spend weeks, months and years not getting great results and you are trying to figure out how to get through. There are times when you are anxious or even depressed, and you’ve got to find a way to acknowledge it and work through it.”

    It’s hard for Shahad Farahani, an academy coach at Major League Soccer (MLS) team Columbus Crew in America, not to think about mental health on a daily basis. Both Farahani and Columbus believe in putting emphasis on the human before the player, which means Farahani is also raising awareness of his mental health through investing in the mental health of his young players.

    “Working in the reality of academy football, knowing that most players won’t become professional players, it’s an important responsibility as coaches to not just develop players for the first team but also positive people who can contribute to society. We try to do that on and off the field and hopefully it works,” Farahani said modestly.

    When it comes to proactively managing his own mental health, Farahani feels fortunate to be close to home.

    “I use my time off to disconnect and spend some time with family. It puts things in perspective. I think we get so caught up with daily lives so time with my parents and my grandparents is a good reminder of what is important in life. It’s also good to hear from people who have different life experiences.”

    While each of these voices represents a unique perspective from Kenya, Germany and America respectively, there is an overarching reminder here that regular, proactive management of mental health is paramount to success in and outside of sport. wherever you are.



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  • Facebook, YouTube and TikTok users in Europe get forum to challenge social media content decisions

    Facebook, YouTube and TikTok users in Europe get forum to challenge social media content decisions

    LONDON — Social media users in the European Union will soon have a new forum to challenge decisions by platforms to remove posts and videos for breaking their rules or leave up others that may violate them.

    An “out of court dispute settlement body” named the Appeals Center Europe said Tuesday it has been certified by Irish regulators to act as a referee on content moderation disputes across the 27-nation EU, starting with cases involving Facebook, YouTube and TikTok.

    The center is similar to Meta’s Oversight Board, a quasi-independent body set up in 2020 that acts like a supreme court for thorny decisions about content moderation issues on Facebook, Instagram and Threads submitted by users around the world.

    Under the EU’s digital rulebook known as the Digital Services Act, or DSA, tech companies and social media platforms are required to work with dispute settlement bodies and comply with any decisions they make. EU officials in Brussels wanted to give EU citizens a way to challenge any decisions made by Big Tech companies as they sought to balance the right to free speech against the goal of curbing online risks.

    The center will hear appeals from users or groups located in the EU about “everything from violence and incitement to hate speech to bullying and harassment,” CEO Thomas Hughes said.

    “It could be everything from a case that relates to a head of state all the way through to a neighborly dispute,” Hughes said.

    The Digital Services Act is a sweeping set of regulations that requires tech and social media companies operating in Europe to clean up their platforms under threat of hefty fines.

    The Appeals Center, based in Dublin, where many Silicon Valley tech companies have their European headquarters, will start hearing complaints from users before the end of the year. It’s initially dealing with Facebook, YouTube and TikTok users because it wanted to start with the biggest platforms, with plans to add others later. Unlike the Oversight Board, which can cherry pick the biggest and most important cases, the center will have to rule on every case it gets.

    The Oversight Board both issues binding decisions on individual cases, such as ruling in September on three separate posts with the controversial Palestinian rallying cry “ from the river to the sea,” and also weighs in on wider policy issues with non-binding recommendations, such as guidance in July on updating Meta’s policies on non-consensual deepfakes after reviewing a case involving deepfake intimate images of two women.

    The Appeals Center’s decisions, in contrast, will be limited to whether content such as a post, photo or video violates each platform’s rules.

    Hughes said the center will hire staff from across the EU to handle what he said could be up to tens of thousands of cases each year. The staff will have expertise in specific regions, languages and policy areas.

    Meta’s Oversight Board is providing 15 million euros ($16.5 million) in startup funding, said Hughes, who was previously the Oversight Board’s director. He added that the two bodies will operate separately but will “point in the same direction in terms of platform accountability and transparency, user rights” and applying a human rights framework to online speech.

    The Appeals Center will fund its ongoing operations by charging tech companies 95 euros for every case it hears, as well as a 5 euro fee from users who raise disputes. This “nominal” fee is intended to stop people from “gaming or abusing” the system and will be refunded if a user wins, Hughes said.

    The decisions are not binding, but users will still get their money back if the center rules in favor of their disputes, regardless of the action the platform does or does not take.

    There’s a 90-day deadline for decisions, but in most cases they will be made much more quickly, he said.

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    Associated Press writer Barbara Ortutay in San Francisco contributed to this report.

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