Tag: Cult

Mark your calendars! The Gap x Cult Gaia collaboration hits shelves at 12pm EST on Thursday, October 10th.

Under the creative direction of Zac Posen, Gap has continued to elevate its offerings, and their latest collab earns the mass retailer major sartorial points.

The 35-piece women’s and kids apparel collection features a range of swoon-worthy designs that infuse Gap’s signature basics with Cult Gaia’s modern, sculptural influence.

Both brands join creative forces to celebrate the beauty and strength of women and inspire inner confidence and individuality. 

Pieces in the collection include sleek outerwear, cable-knit sweaters, mini slip dresses and logo sweatshirts made from the finest, luxurious fabrics.

Several designs feature chain-link detailing and gold hardware, with the Denim Bustier ($88), coordinating Leather Pants ($498) and Jacket ($498), and Vegan Fur Coat ($328) being standouts.

Gap’s signature logo in all caps reads “GAIA,” which is emblazoned across a Baseball Cap ($35) and Cropped Logo Sweatshirt ($78) to reflect the cross-brand collaboration and their unique offerings.

The accompanying campaign was shot and directed by sisters Louise and Maria Thornfeldt.

It stars model and actress Tina Kunakey, alongside Kristina Byerley, Kelly Lim, Irene Law, and Christen Rhule. 

The campaign is a tribute to the beauty of womanhood and the modern goddess in all of us.

Models look stunning in barely-there makeup looks and their hair naturally styled. 

‘This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,’ said Mark Breitbard, President & CEO of Gap brand. 

‘Every piece was created with intention, with a focus on fabrications, hardware, and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.’

‘Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey,’ said Jasmin Larian Hekmat, founder and designer of Cult Gaia.

‘The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s sculptural and artistic approach, merging our two distinct creative forces.

‘Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless.’

Jasmin Larian Hekmat launched the LA-based brand in 2012.

After two years the label amassed a cult-like following and its popularity has continued to grow thanks to its ability to produce the latest must-have fashions.

The first being the sculptural wooden Ark bag that was spotted in the hands of just about every stylista.

Their next big hit was the tan bodycon dress featuring side cutouts – a design so good it was knocked off by many other labels (both low and high-end).

Cult Gaia (named after he Greek goddess of the Earth and being cult-like) has always been inspired by nature.

The label’s designs are works of art that are functional enough for everyday wear, making it a perfect Gap partner.

 SNEAK PEEK of GAP X CULT GAIA:

The Gap × Cult Gaia collection will be available starting Thursday, October 10 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores. 

Gap Cardholders will have the opportunity to shop exclusively on Gap’s mobile app prior to the online drop on October 9 at 12 p.m. ET / 9 a.m. PT. 

Cardholders in the LA area will also be invited for an exclusive early shopping event at Gap’s LA Grove store with Jasmin Larian Hekmat on October 10 from 9–11 a.m. PT. 

For more details on Gap × Cult Gaia, follow along with @gap and @cultgaia.

Mark your calendars! The Gap x Cult Gaia collaboration hits shelves at 12pm EST on Thursday, October 10th.

Under the creative direction of Zac Posen, Gap has continued to elevate its offerings, and their latest collab earns the mass retailer major sartorial points.

The 35-piece women’s and kids apparel collection features a range of swoon-worthy designs that infuse Gap’s signature basics with Cult Gaia’s modern, sculptural influence.

Both brands join creative forces to celebrate the beauty and strength of women and inspire inner confidence and individuality. 

Pieces in the collection include sleek outerwear, cable-knit sweaters, mini slip dresses and logo sweatshirts made from the finest, luxurious fabrics.

Several designs feature chain-link detailing and gold hardware, with the Denim Bustier ($88), coordinating Leather Pants ($498) and Jacket ($498), and Vegan Fur Coat ($328) being standouts.

Gap’s signature logo in all caps reads “GAIA,” which is emblazoned across a Baseball Cap ($35) and Cropped Logo Sweatshirt ($78) to reflect the cross-brand collaboration and their unique offerings.

The accompanying campaign was shot and directed by sisters Louise and Maria Thornfeldt.

It stars model and actress Tina Kunakey, alongside Kristina Byerley, Kelly Lim, Irene Law, and Christen Rhule. 

The campaign is a tribute to the beauty of womanhood and the modern goddess in all of us.

Models look stunning in barely-there makeup looks and their hair naturally styled. 

‘This collection with Cult Gaia is a beautiful reimagining of Gap icons with a partner who shares our obsession to product detail,’ said Mark Breitbard, President & CEO of Gap brand. 

‘Every piece was created with intention, with a focus on fabrications, hardware, and stitching. We are delivering elevated designs and fresh fits that our customers can cherish forever.’

‘Reimagining Gap’s classic icons through Cult Gaia’s lens has been an amazing journey,’ said Jasmin Larian Hekmat, founder and designer of Cult Gaia.

‘The collaboration brought together Gap’s classics and everyday wearability with Cult Gaia’s sculptural and artistic approach, merging our two distinct creative forces.

‘Each piece in this collection is thoughtfully designed to inspire creativity, blending art and function in a way that feels unique and timeless.’

Jasmin Larian Hekmat launched the LA-based brand in 2012.

After two years the label amassed a cult-like following and its popularity has continued to grow thanks to its ability to produce the latest must-have fashions.

The first being the sculptural wooden Ark bag that was spotted in the hands of just about every stylista.

Their next big hit was the tan bodycon dress featuring side cutouts – a design so good it was knocked off by many other labels (both low and high-end).

Cult Gaia (named after he Greek goddess of the Earth and being cult-like) has always been inspired by nature.

The label’s designs are works of art that are functional enough for everyday wear, making it a perfect Gap partner.

 SNEAK PEEK of GAP X CULT GAIA:

The Gap × Cult Gaia collection will be available starting Thursday, October 10 at 12 p.m. ET / 9 a.m. PT on gap.com and at select Gap stores. 

Gap Cardholders will have the opportunity to shop exclusively on Gap’s mobile app prior to the online drop on October 9 at 12 p.m. ET / 9 a.m. PT. 

Cardholders in the LA area will also be invited for an exclusive early shopping event at Gap’s LA Grove store with Jasmin Larian Hekmat on October 10 from 9–11 a.m. PT. 

For more details on Gap × Cult Gaia, follow along with @gap and @cultgaia.