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Tag: Cycle

  • Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage (C&C) has announced the official launch of Gogoro’s range of electric scooters in Singapore on Oct 16, with the opening of their new showroom at Ubi, along with the introduction of Gogoro’s network of battery swapping technology for their bikes.

    Who is Gogoro?

    Gogoro is a Taiwanese company that specialises in electric motorcycles and scooters, but they are also pioneers in battery swapping technology for two-wheelers. They currently have a network of 12,500 battery swapping stations at over 2,500 locations in Taiwan, with 1.4 million portable batteries in circulation serving over 610,000 riders.

    In addition, Gogoro has presence in over 50 cities globally, and the company works with several other vehicle makers to provide their battery swapping tech for their vehicles as well.

    How does the battery swapping work?

    All of Gogoro’s electric bikes and scooters feature the company’s proprietary electric battery swapping system, which consists of two removable battery packs under the seat.

    To swap out the batteries, the rider has to ride to a battery swapping station, called GoStation, remove the batteries from the bike, and insert them into an available slot in.

    The system will then provide two fresh batteries for the bike to be used, with Gogoro promising that the most optimally charged batteries will be given to the rider.

    The used batteries will then be charged at the station, and the entire process takes just a few seconds. Gogoro says that this reduces downtime for riders, and is perfect for services like food delivery where riders need to get back on the road quickly.

    The batteries are not included with the bikes upon purchase, and all batteries are provided from the GoStation via a monthly subscription package that starts from $70 a month, which includes unlimited battery swaps.

    In Singapore, C&C and Gogoro will start with a network of four battery swapping stations and 100 batteries by the first quarter of 2025.

    The GoStations will be operated and maintained by SP Mobility, a subsidiary of SP Group, and Gogoro has also partnered with Shell to install battery swapping stations at selected Shell service stations.

    SP Mobility will also work with C&C to install more battery swap stations in other locations across Singapore in the coming months.

    What Gogoro scooters did C&C launch in Singapore?

    C&C and Gogoro launched three models at the event: the Viva Max, Premium and SuperSport. Pricing have not been finalised as the models are still pending approval from the Land Transport Authority (LTA), but they are expected to range from between $6,000 to $9,000, excluding COE and the cost of the battery package.

    Wilfrid Foo, C&C managing director, said at the launch that he expects the majority of sales to come from fleet or corporate sales, reported The Business Times. 

    All three models produce less than 20.1hp, which means they can be ridden by those with a Class 2B motorcycle licence.

    The entry-level Viva Max has a power output of 8hp, and a range of 150km when equipped with a set of fully charged batteries. The Premium meanwhile has 8.4hp, while the SuperSport has 9.7hp, with both offering a range of 170km with a full set of batteries.

    The launch of Gogoro in Singapore comes following an eight-month sandbox trial in 2023 between the company, C&C, the LTA and food delivery company FoodPanda to explore the feasibility of battery swapping technology for riders of electric motorcycles and scooters here.

    The trial was deemed a success, with users finding the lower upfront costs of the bikes, the fixed usage cost of the battery subscription package, and the minimal downtime needed for battery swapping particularly appealing.

    ALSO READ: New Maxus eDeliver 7 electric van marks new beginnings for C&C’s commercial EV hub at Ubi

    benjamin.chia@asiaone.com

    No part of this article can be reproduced without permission from AsiaOne.

    Source link

  • Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage (C&C) has announced the official launch of Gogoro’s range of electric scooters in Singapore on Oct 16, with the opening of their new showroom at Ubi, along with the introduction of Gogoro’s network of battery swapping technology for their bikes.

    Who is Gogoro?

    Gogoro is a Taiwanese company that specialises in electric motorcycles and scooters, but they are also pioneers in battery swapping technology for two-wheelers. They currently have a network of 12,500 battery swapping stations at over 2,500 locations in Taiwan, with 1.4 million portable batteries in circulation serving over 610,000 riders.

    In addition, Gogoro has presence in over 50 cities globally, and the company works with several other vehicle makers to provide their battery swapping tech for their vehicles as well.

    How does the battery swapping work?

    All of Gogoro’s electric bikes and scooters feature the company’s proprietary electric battery swapping system, which consists of two removable battery packs under the seat.

    To swap out the batteries, the rider has to ride to a battery swapping station, called GoStation, remove the batteries from the bike, and insert them into an available slot in.

    The system will then provide two fresh batteries for the bike to be used, with Gogoro promising that the most optimally charged batteries will be given to the rider.

    The used batteries will then be charged at the station, and the entire process takes just a few seconds. Gogoro says that this reduces downtime for riders, and is perfect for services like food delivery where riders need to get back on the road quickly.

    The batteries are not included with the bikes upon purchase, and all batteries are provided from the GoStation via a monthly subscription package that starts from $70 a month, which includes unlimited battery swaps.

    In Singapore, C&C and Gogoro will start with a network of four battery swapping stations and 100 batteries by the first quarter of 2025.

    The GoStations will be operated and maintained by SP Mobility, a subsidiary of SP Group, and Gogoro has also partnered with Shell to install battery swapping stations at selected Shell service stations.

    SP Mobility will also work with C&C to install more battery swap stations in other locations across Singapore in the coming months.

    What Gogoro scooters did C&C launch in Singapore?

    C&C and Gogoro launched three models at the event: the Viva Max, Premium and SuperSport. Pricing have not been finalised as the models are still pending approval from the Land Transport Authority (LTA), but they are expected to range from between $6,000 to $9,000, excluding COE and the cost of the battery package.

    Wilfrid Foo, C&C managing director, said at the launch that he expects the majority of sales to come from fleet or corporate sales, reported The Business Times. 

    All three models produce less than 20.1hp, which means they can be ridden by those with a Class 2B motorcycle licence.

    The entry-level Viva Max has a power output of 8hp, and a range of 150km when equipped with a set of fully charged batteries. The Premium meanwhile has 8.4hp, while the SuperSport has 9.7hp, with both offering a range of 170km with a full set of batteries.

    The launch of Gogoro in Singapore comes following an eight-month sandbox trial in 2023 between the company, C&C, the LTA and food delivery company FoodPanda to explore the feasibility of battery swapping technology for riders of electric motorcycles and scooters here.

    The trial was deemed a success, with users finding the lower upfront costs of the bikes, the fixed usage cost of the battery subscription package, and the minimal downtime needed for battery swapping particularly appealing.

    ALSO READ: New Maxus eDeliver 7 electric van marks new beginnings for C&C’s commercial EV hub at Ubi

    benjamin.chia@asiaone.com

    No part of this article can be reproduced without permission from AsiaOne.

    Source link

  • Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage introduces Gogoro electric scooters to Singapore, Lifestyle News

    Cycle & Carriage (C&C) has announced the official launch of Gogoro’s range of electric scooters in Singapore on Oct 16, with the opening of their new showroom at Ubi, along with the introduction of Gogoro’s network of battery swapping technology for their bikes.

    Who is Gogoro?

    Gogoro is a Taiwanese company that specialises in electric motorcycles and scooters, but they are also pioneers in battery swapping technology for two-wheelers. They currently have a network of 12,500 battery swapping stations at over 2,500 locations in Taiwan, with 1.4 million portable batteries in circulation serving over 610,000 riders.

    In addition, Gogoro has presence in over 50 cities globally, and the company works with several other vehicle makers to provide their battery swapping tech for their vehicles as well.

    How does the battery swapping work?

    All of Gogoro’s electric bikes and scooters feature the company’s proprietary electric battery swapping system, which consists of two removable battery packs under the seat.

    To swap out the batteries, the rider has to ride to a battery swapping station, called GoStation, remove the batteries from the bike, and insert them into an available slot in.

    The system will then provide two fresh batteries for the bike to be used, with Gogoro promising that the most optimally charged batteries will be given to the rider.

    The used batteries will then be charged at the station, and the entire process takes just a few seconds. Gogoro says that this reduces downtime for riders, and is perfect for services like food delivery where riders need to get back on the road quickly.

    The batteries are not included with the bikes upon purchase, and all batteries are provided from the GoStation via a monthly subscription package that starts from $70 a month, which includes unlimited battery swaps.

    In Singapore, C&C and Gogoro will start with a network of four battery swapping stations and 100 batteries by the first quarter of 2025.

    The GoStations will be operated and maintained by SP Mobility, a subsidiary of SP Group, and Gogoro has also partnered with Shell to install battery swapping stations at selected Shell service stations.

    SP Mobility will also work with C&C to install more battery swap stations in other locations across Singapore in the coming months.

    What Gogoro scooters did C&C launch in Singapore?

    C&C and Gogoro launched three models at the event: the Viva Max, Premium and SuperSport. Pricing have not been finalised as the models are still pending approval from the Land Transport Authority (LTA), but they are expected to range from between $6,000 to $9,000, excluding COE and the cost of the battery package.

    Wilfrid Foo, C&C managing director, said at the launch that he expects the majority of sales to come from fleet or corporate sales, reported The Business Times. 

    All three models produce less than 20.1hp, which means they can be ridden by those with a Class 2B motorcycle licence.

    The entry-level Viva Max has a power output of 8hp, and a range of 150km when equipped with a set of fully charged batteries. The Premium meanwhile has 8.4hp, while the SuperSport has 9.7hp, with both offering a range of 170km with a full set of batteries.

    The launch of Gogoro in Singapore comes following an eight-month sandbox trial in 2023 between the company, C&C, the LTA and food delivery company FoodPanda to explore the feasibility of battery swapping technology for riders of electric motorcycles and scooters here.

    The trial was deemed a success, with users finding the lower upfront costs of the bikes, the fixed usage cost of the battery subscription package, and the minimal downtime needed for battery swapping particularly appealing.

    ALSO READ: New Maxus eDeliver 7 electric van marks new beginnings for C&C’s commercial EV hub at Ubi

    benjamin.chia@asiaone.com

    No part of this article can be reproduced without permission from AsiaOne.

    Source link

  • ‘Cycle Hero Hai’ Campaign from Hero Cycles

    ‘Cycle Hero Hai’ Campaign from Hero Cycles

    Hero Cycles has teamed up with Wieden+Kennedy India to rekindle the joy of cycling through their new ‘Cycle Hero Hai’ campaign.

    The campaign introduces a fresh brand narrative for India’s leading cycle manufacturer by repositioning Hero Cycles from a mere bike manufacturer to the ultimate urban lifestyle enhancer and India’s most preferred cycle brand.

    “What excites us about ‘Cycle Hero Hai’ is that we don’t just celebrate the brand Hero, we celebrate the future of cycling,” said Yogesh Rijhwani, ECD, Wieden+Kennedy, Mumbai.

    “And honestly, there’s no better brand to own this narrative.”

    Traffic Villain Hai

    Junk Food Villain Hai

    The campaign playfully guises real-life frustrations as villains – Traffic? The cycle glides right past it. Mobile addiction? A ride in the park is the perfect break. Study pressure? Pedal your stress away. Junk food?


     


    Well, the cycle keeps you fit and energized, making better choices feel natural. The campaign speaks not just to the individual benefits of cycling but also to a larger cultural shift towards healthier, more active, and balanced lifestyles.

    Mobile Villain Hai

    Padhai Ka Pressure Villain Hai

    “The key challenge we tasked W+K India with was to reignite the excitement and, more importantly, bring back the joy of cycling, ensuring it’s seen not just as a niche interest for enthusiasts, but as a fun, and engaging experience embraced by the entire nation,” said Rohit Sharma, CMO, Hero Cycles Limited.

    “Over the past six months, the W+K India team has been a true brand partner, both strategically and creatively. This campaign is a testament to their ability to capture the essence of our brand and translate it into a compelling cultural narrative. What excites me is the width of ‘Cycle hero hai’, and how it connects with every cohort of ours, be it an urban fitness buff or a student in a small village. I’m incredibly proud of what we’ve achieved together and excited to see the impact this will have on our market presence.”

    Doori Villain Hai

    This multi-layered message has been executed across digital platforms and outdoor advertising to appeal to a wide spectrum of Indians—teens, professionals, fitness enthusiasts, and casual riders alike.


    Credits

    Client: Hero Cycles
    Agency: Wieden+Kennedy India
    CCO: Santosh Padhi (Paddy)
    President: Ayesha Ghosh
    Creative Team: Yogesh Rijhwani, Namrata Gosavi, Saurabh Padhye, Meghal Gehani, Devesh Rane Account Management: Ravi Adhikari, Gargi Vegiraju, Karishma Atmaramani
    Strategy: Tania Dey, Abhinashi Bhatia

    TVC
    Director and Photographer: Prashant Godbole Music Director: Abhishek Arora
    Executive Producer: Jitendra Kulkarni

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