e are all tasked with the impossible responsibilities of being able to juggle work and life seamlessly. While we are able to be a rockstar at work, the second we clock out, we will have to be able to compartmentalize family and social time, as well as leaving some alone time to feel sane.
With everything that is within our scope of responsibilities, sometimes things fall through the cracks. From skipped breakfasts to late night cravings, it’s easy to get sucked into an unhealthy eating habit. Coupled with excess emotional drainage from stress, and the results can be shocking come general checkup day.
Putting on weight is part and parcel of your eating habits, but when the kilograms pile up, it can mean something has gone wrong.
While we believe that we can handle all the responsibilities and live a healthy lifestyle, sometimes our physical needs need a little push in the right direction.
Today, more and more people are raising awareness about nutrition and the vitality of physical activities. Being more careful about what they put in their body will also be more important in the long run.
Yet, in the hustle and bustle of the big city, where a second seemed to go by faster than the usual “New York minute,” some have to get creative on how to watch their daily intake on-the-go.
Femmy Fyber, a low-calorie fiber drink by Bintang Toedjoe, a Kalbe company, offers high fiber content with inulin and lipase enzymes to help maximize metabolism and fat burning processes to keep the body healthy and in shape.
With its tagline of Rahasia Body Ideal Aku dan Kamu! (Our Secret to an Ideal Body), the drink also contains a high dose of vitamin C, vitamin D and a mixture of vegetables including garcinia and spirulina, sweetened with stevia.
While there are many similar brands of supplement drinks in Indonesia, Femmy Fyber recently garnered public interest through the story of Kiky Saputri, a well-known comedian that lost 4.5 kilograms in 14 days. She made it clear, however, that her diet was also supported by living a healthy lifestyle, exercising regularly and eating nutritious food.
The brand also launched a digital campaign, entitled “Give Birth to Fat,” which invites consumers to start a new and healthier lifestyle with the drink. The inspiration behind the tagline is taken from the common misconception for women online of appearing to be pregnant based on their weight.
The campaign clarifies that an inflated belly does not suggest pregnancy, but it is instead usually excess abdominal fat. By drinking Femmy Fyber, consumers will be able to “give birth” to their fat and to a new figure.
With placement on various digital platforms, the Femmy Fyber digital campaign recorded 43 million hits and achieved 46 million impressions, exceeding its initial performance indicator by a total of 238 percent and 171 percent respectively. It also won an award at the Indonesia Brand Communication Excellence 2024 Awards on Aug. 9, organized by MIX Marketing & Communication and SWA Media Group.
Fiber is an important part of digestive health, and a diet high in fiber can help balance cholesterol levels, prevent constipation and control blood sugar levels. Beyond fitting in a vintage Valentino dress, this ensures that an ideal body means a healthy one.
Source: Bintang Toedjoe
