How CMOs Choose Athletes And Sporting Events To Sponsor

Overhead shot of Jigsaw Puzzle from made with rainbow colored soap bubble. getty Sponsorships are an important way that marketers choose to strengthen brands, drive awareness, and build businesses. The challenge, however, is deciding on a particular sport, event, celebrity, or athlete to sponsor. To think about the approach that marketers take, I connected with…

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Discover The Best Upcoming Events And Experiences In Melbourne And Victoria

Melbourne is Australia’s cultural melting pot with stunning architecture and a vibrant arts scene. The city hosts many opera performances, concerts and festivals. Melbourne is the coastal capital of the southeastern Australian state of Victoria. Victoria has diverse attractions such as pristine beaches, national parks to explore wildlife, wineries, lakes and mountains. Talking about upcoming…

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