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Tag: evolving

  • Evolving your lifestyle around wellness choices

    Evolving your lifestyle around wellness choices

    In this hyper-paced era with so many competing demands on our time and attention, how does one bring life back into lifestyle? As we navigate this complex world, even the simple act of spending time in an inspiring public space to have fun, commune with nature, and just “be” can have a profound positive effect on one’s wellness and productivity.

    In the heart of Metro Manila along EDSA, you’ll find Greenfield District. Conveniently located near offices and residential condominiums, it provides urbanites accessible opportunities to regularly experience wellness, green open spaces, and a sense of belonging. As a lifestyle hub, it exemplifies how a little change of scenery just minutes away can be restorative, and that one need not spend a fortune to live the good life.

    Thrive through Play

    An essential ingredient to a healthy lifestyle is having work-life balance. Increasingly, individuals and companies are recognizing that optimal rest and recreation are crucial for boosting productivity by enhancing brain performance. And when one is in a flow state, satisfaction follows.

    Greenfield District presents opportunities for play that are easily reached by office workers and residents in the area, and a short walk from the MRT if coming from other Metro Manila cities. Gameville Ball Park has two FIBA wooden basketball courts that can be converted to volleyball courts. The nearby Sports Resto + Bar can serve as a post-game hangout spot.

    The District is also home to the largest indoor climbing facility in the Philippines, Climb Central. Routes and boulder problems are periodically modified, ensuring that visitors of varying skill levels can look forward to new and challenging experiences.

    Those who want to take their fitness routine to the next level will find there the support that they need. Obstacle Central awaits individuals and groups with Spartan-grade obstacle courses and experienced coaches. Play Padel offers padel clinics and tournaments for beginners and seasoned players of this increasingly popular racket sport. Soon, a dance studio will start welcoming learners who love to move to the beat and you can even join in free classes such as yoga, taekwondo, fencing, community workouts, and more.

    Dining as a Social Experience

    Social health is another essential aspect of wellness. Especially in the Philippines, emotional bonds are strengthened over a good meal, and today’s diners actively take part in the evolving food culture. At Greenfield District, The Hub boasts an array of international flavors, local specialties, and healthy meal options within a 2,000-sqm space. The dynamic atmosphere and mix of restaurants will reenergize the senses as customers make time for themselves and their loved ones.

    Blackwood Bistro is a haven for those seeking a taste of New York right in Mandaluyong City. Another must-visit there is the Vintage—a deli shop, a wine cellar, and a jazz bar rolled into one. At Red Rhino, the fusion of culinary delights and visual arts will be good for your soul. For a more playful outing, Whimsy Café offers a whimsical setting for board game enthusiasts. Meanwhile, Lola Nors, Mr. Beef and Noodles Hot Pot, and Ryoma Ramen serve up delightful meals. Those seeking unique and memorable experiences will find plenty of reasons to linger in these vibrant spots. 

    Community Connecting with Nature

    Every weekend, Greenfield District Central Park comes alive with activities that gather families and friends in a festive garden setting. The Greenfield Weekend Market operates from 4 PM to 12 AM every Saturday and Sunday. Some of the community-building activities held there include live music performances, pet fairs, live art, and fitness events. Outdoor stalls selling food, vintage stuff, handcrafted items, books, and other goods add to the vibrancy and diversity of the weekend market scene.  

    Another initiative is Greenfield District’s Car-Free Sundays. The area of Mayflower from United Street to Soho Central is closed to vehicular traffic from 6 to 10 AM so residents and visitors can safely prioritize physical activity and enjoyment of the outdoors.

    By providing recreational and dining options that enhance overall wellbeing, and a nature-centric environment that fosters social connections, Greenfield District is a destination that helps urbanites flourish in Metro Manila.

    ADVT.

    This article is brought to you by Greenfield District Central Park



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  • Redefining Hospitality: Strategies for Soft-Brand Lifestyle Hotels to Attract the Evolving Traveler

    Redefining Hospitality: Strategies for Soft-Brand Lifestyle Hotels to Attract the Evolving Traveler

    As the travel landscape continues to evolve, lifestyle hotels find themselves uniquely positioned to meet the demands of today’s diverse and discerning travelers. These travelers are no longer just seeking a place to sleep; they’re searching for unique, memorable experiences that align with their values and preferences. By leveraging their inherent flexibility and distinctive character, soft-brand lifestyle hotels can rise to meet theseevolving expectations. These properties must focuson several key strategies, the most important of which often falls by the wayside: marketing.

    Leverage Effective Marketing Strategies

    In an increasingly competitive hospitality industry, strategic marketing is crucial for soft-brand lifestyle hotels to stand out and attract today’s evolving travelers. To address this challenge, leveraging the robust marketing infrastructure, tools, and platforms of their main brands, these hotels can streamline their marketing efforts, gaining access to a broader range of channels without the burden of building them from scratch.

    Digital marketing also plays a pivotal role in reaching this broad audience, utilizing elements that include social media, search engine optimization, and targeted advertising to connect with potential guests. Showcasing the unique aspects of the hotel through visually appealing photos and videos can capture the attention of prospective travelers. Collaborating with travel influencers and bloggers can also expand the hotel’s reach and credibility. A strong marketing approach not only helps attract new guests but also builds brand loyalty, fostering lasting relationships with returning visitors.

    Storytelling is another powerful tool, allowing hotels to convey their brand values, highlight their commitment to inclusivity and sustainability, and share guest testimonials. Unlike hard brands, soft brands can create more engaging and personalized storytelling through stand-alone “vanity” websites that complement the standard ‘brand.com’ sites. These unique websites bring the hotel’s narrative to life with compelling content, vibrant design, and experiential photography and video, while social media acts as an additional digital storefront, enhancing the hotel’s presence.

    Prioritize Personalized Experiences

    Unlike larger chains, soft-brand lifestyle hotels have the flexibility to tailor their offerings, allowing for more individualized service and attention to detail. These hotels can retain control over their property’s offerings, name, and daily operations, creating a sense of independence that enhances the guest experience. By leveraging marketing, distribution, and sales resources of a larger chain—along with access to global loyalty programs and advantageous terms with online travel agencies (OTAs)—they can amplify their personalized approach.

    Showcasing these bespoke experiences through engaging social media and digital content helps connect with travelers on a deeper level. From tailored welcome packages to custom itineraries that highlight local attractions, independent hotels can create experiences that resonate with individual interests to foster long-lasting memories. Incorporating local culture and unique touches, such as locally sourced amenities or art collections from local artists, offers a more authentic atmosphere that resonates with travelers seeking a connection to their destination.

    Integrate Technology Thoughtfully

    Today’s travelers expect seamless digital experiences that enhance convenience and efficiency. Showcasing these technological advancements through digital marketing channels can attract tech-savvy travelers who value convenience. Regarding implementation, soft-brand lifestyle hotels should utilize technology to streamline operations and improve guest experiences. Introducing mobile check-in and check-out processes can reduce wait times and offer greater flexibility. In addition, virtual concierge services can provide guests with instant access to information and recommendations, while smart room features, such as keyless entry and personalized climate control, add an extra layer that serves to reduce friction during their stay.

    Promoting these modern amenities through engaging content and customer reviews can highlight the hotel’s innovative features. However, it’s crucial to balance technological advancements with a personal touch to maintain a warm and inviting atmosphere. Human interaction should remain central, with technology enhancing, rather than replacing, the guest experience.

    Foster a Sense of Community

    Soft-brand lifestyle hotels have the opportunity to serve as local hubs, offering spaces for both guests and residents to connect and engage. By aligning with guests’ values, aspirations, or lifestyle choices, these hotels create emotional connections that foster a sense of belonging and build loyal customer relationships. Marketing these community-focused initiatives can attract guests seeking meaningful interactions and a sense of belonging.

    Hosting local events, workshops, or cultural experiences, hotels can create a vibrant atmosphere that fosters connection and belonging. Soft-brand lifestyle hotels can provide unique and authentic local experiences tailored to guests’ interests, enhancing their overall stay. Partnering with local businesses and organizations can further strengthen local ties and provide guests with the authentic experiences they crave. Promoting these collaborations and local partnerships through social media and local press can enhance the hotel’s image as a community-centered establishment.

    Highlighting local artists, musicians, and culinary talents not only supports the local economy but also enriches the guest experience, offering a deeper understanding of the destination. While these hotels maintain a unique name and brand narrative, they are guided by core standards set by major brands, ensuring consistency in service and product, which reassures guests about the quality of their experience. Creating spaces that encourage social interaction and community engagement can make guests feel at home, with the property more holistically integrated into the surrounding area.

    Commit to Sustainability

    Sustainable practices are increasingly important to travelers, with many prioritizing eco-friendly options in their travel choices. Soft-brand lifestyle hotels can appeal to environmentally conscious guests by implementing initiatives such as reducing waste, using renewable energy sources, and sourcing locally produced products. Highlighting these environmental efforts through marketing materials and eco-certifications can attract travelers who value sustainability. Implementing water conservation, energy-efficient lighting, and recycling programs can significantly reduce the hotel’s environmental impact. Moreover, communicating these efforts to guests enhances the hotel’s brand image and encourages participation in sustainability initiatives. Featuring guest testimonials and success stories about sustainability on digital platforms can further bolster the hotel’s commitment to environmental responsibility. Independent hotels can attract a growing segment of travelers who prioritize eco-friendly practices by demonstrating a commitment to sustainability.

    Soft-brand lifestyle hotels stand at the forefront of a hospitality revolution, where personalization, inclusivity, and sustainability are the keys to success. By embracing these values, hoteliers can not only meet the needs of today’s evolving travelers but also create a welcoming environment for all guests.

    However, these efforts must be supported by robust and strategic marketing to ensure they reach the right audience. Those who successfully blend marketing with personalized experiences, thoughtful technology, and sustainability will stand out and thrive in an ever-evolving hospitality landscape.

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  • RB Nathan Whitwell continues to be forefront of Batavia’s evolving offense – Shaw Local

    RB Nathan Whitwell continues to be forefront of Batavia’s evolving offense – Shaw Local

    Dennis Piron knew about the skepticism people had about Batavia heading into the season.

    After losing a majority of his offensive core and some key players on defense from the 2023 team, there were some questions if the Bulldogs had what it took to keep up with the high-level of play they’ve shown over the past few seasons – or if it was going to be a year of rebuilding.

    Four weeks into the 2024 season, most of that doubt has been thrown out the window. And it’s mainly thanks to running back Nathan Whitwell.

    Through four games, the senior has rushed for 803 yards and 13 touchdowns, including a season-high 264 yards on the ground and five TDs in a 45-21 victory over St. Charles North.

    “He’s just so physically tough, and if he gets that extra yard, he’s just gone,” Piron said. “He’s not just a speed back. He’s a power back, too. He can get the hard yards and he can just pop out of a tussle because he just keeps grinding. He doesn’t want to go down and linemen absolutely love that.”

    Whitwell attributes part of his success to new volunteer coach Chuck Whelpley, who’s son, Charlie, was the Bulldogs’ top back a year ago. Whitwell said that the introduction of a new coach, along with some great practices, have really helped him to get prepared each week.

    “He’s a very tough coach, but he coaches the running back unit very well, and I appreciate him very much,” Whitwell said. “He’s created our running back unit to be very powerful. He’s just a great coach.”

    That combination of power and speed has helped their running backs accumulate 1,003 yards of offense so far. It also proves to be a reliable option, especially with junior quarterback Bodi Anderson still trying to find his footing.

    But Piron knows that when everyone gets their bearings together, the Bulldogs will be a team that will make it far in the playoffs.

    “When it all gets clicking, and it will, we’ve got deep threats, we’ve got speed backs, we’ve got fullbacks and nice tight ends. We’ve just got to find our way,” Piron said. “We’re growing up quickly, and each week we’re getting better. We’re going to be really good by the end of the year.”

    Geneva quarterback Anthony Chahino looks to throw the ball during a game against Wheaton Warrenville South Friday, Sept. 13, 2024 in Wheaton.

    Geneva quarterback Anthony Chahino looks to throw the ball during a game against Wheaton Warrenville South Friday, Sept. 13, 2024 in Wheaton. (Sandy Bressner)

    Anthony Chahino keeps Geneva’s offense flying high

    Just five miles up Randall Road, another first year starter has been putting up some eye-popping numbers for a Geneva offense that has averaged 53 points a game to start the season.

    Quarterback Anthony Chahino has been on a roll for the Vikings, posting a 69% completion rating with 1,012 passing yards and 17 touchdowns, while also throwing only one interception.

    But probably the craziest stat of all is how many completions he needed to get those numbers: 36. The senior is averaging over 28 yards a completion, and none of the receivers who have caught a pass this season is averaging less than 22 yards a catch.

    That big-play mentality has helped the Vikings find the scoreboard early and often. Geneva has managed to put up six touchdowns in the first quarter in two of their four games, including in their 63-14 win over Lake Park. In that game, Chahino was 7-of-10 passing for 262 yards and five TDs. He was pulled from the game after his fifth score early in the second quarter.

    While he’s found a lot of his success from throwing to talented wide receivers like Georgia commit Talyn Taylor (14 receptions, 390 yards, nine TDs) and Finnegan Weppner (11 receptions, 302 yards, five TDs), he’s also been spreading the wealth to other players like Bennett Konkey (seven receptions, 157 yards, three TDs).

    While the streak has been impressive, it’ll be interesting to see if he can keep the pace up as the season reaches the second half, especially with Batavia, Wheaton North and St. Charles North taking up three of the Vikings’ final four games.

    Crystal Lake Central’s Anthony Morales brings down Burlington Central’s Lucas Kerr in varsity football at Crystal Lake Saturday.

    Crystal Lake Central’s Anthony Morales brings down Burlington Central’s Lucas Kerr in varsity football at Crystal Lake in Sept. 2023. (Patrick Kunzer for Shaw Local)

    Burlington Central keeps quest for first playoff berth since 2014 alive

    While a 27-3 loss to Cary-Grove may not have been the best start to the 2024 season, Burlington Central has certainly changed its fortune over the past three weeks.

    The Rockets have rattled off three straight wins, including a 49-0 over Crystal Lake Central in Week 4, which is their largest margin of victory since a 55-3 win over Marengo in Week 9 of 2011, to give them their best start to a season since 2012.

    Their three-game win streak is their longest such streak since 2014, when they rattled off five straight wins. That year also happens to be the last time the Rockets made the playoffs with a 5-4 record. They also posted a similar record in 2017, but were left out of the postseason.

    Leading the way on offense and defense has been wide receiver and defensive back LJ Kerr, who’s been a top threat for quarterback Jackson Alcorn. The three-year starter had four catches for 78 yards and two touchdowns, while also adding an interception against the Tigers.

    “He is a special and dynamic player,” Rockets coach Brian Iossi said. “I don’t like to play kids both ways, but I like him on the field as much as possible. He is a great kid.”

    Central will have a chance to extend the streak to four on Friday when it goes to McHenry, a team the Rockets have not beaten on the road in two attempts. The road won’t get any easier either, with Jacobs and Prairie Ridge awaiting them after that.

    Ottawa's Weston Averkamp tackles Kaneland's Carter Grabowski at King Field on Friday, Sept. 20, 2024.

    Ottawa’s Weston Averkamp tackles Kaneland’s Carter Grabowski at King Field on Friday, Sept. 20, 2024. (Katy Arnold for Shaw Local )

    Kaneland stays perfect ahead of big Interstate 8 slate

    While most people expected teams like Batavia and Geneva to enter Week 5 with a 4-0 record, it’s hard to say the same about Kaneland, especially after losing a four-year starting quarterback.

    But nonetheless, what they’ve done through the first four weeks of play have been more than impressive – especially on offense over the past two weeks.

    The Knights struck early and often for the second straight week, this time to open Interstate 8 play with a commanding 49-20 victory over Ottawa.

    Leading the way for the Knights was junior running back/defensive back Carter Grabowski, who had two touchdowns on the ground while also recording his second interception in two games.

    Their 4-0 record is their best start to a season since 2013, where they won their first seven games before losing to Sycamore, which ended a streak of 35 straight wins in the regular season dating back to 2009.

    The road won’t get much easier for the Knights though, especially with a matchup against defending conference champion Morris on deck. The Knights will follow that up with a home game against Sycamore, which has won each of the past five matchups, and an away game against conference newcomer Rochelle.

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