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Tag: homes

  • Why are lone homes left standing after the fires? It’s not entirely luck

    Why are lone homes left standing after the fires? It’s not entirely luck

    Emails and videos of burned buildings in Los Angeles next to those left standing have been flying back and forth among architects, builders and fire safety specialists around the world.

    For many homeowners, like Enrique Balcazar, the sometimes scattershot nature of the carnage can seem like random chance. Balcazar, a real estate agent, posted video that showed little more than chimneys remaining of most homes on his block after fire leapt through his Altadena neighborhood. Balcazar stood on his neighbor’s destroyed classic Mustang to douse his smoldering roof, but his home was otherwise fine.

    “It’s an older house and it still has the old wood sidings,” Balcazar said. “To me there’s nothing explainable in logical or scientific reason of why my house would not have burned.”

    Many experts say luck does play a part. After all, wind can shift 180 degrees in a split second, pushing fire away from your house and towards a neighbor’s. But they also say there are many ways that homes can be made less vulnerable to fire.

    “Because there are, say, 50 ways a fire can burn your house,” said Greg Faulkner of Faulkner Architects in California, who has focused on less combustible home exteriors for more than a decade. “If you eliminate half of those, or three-quarters of them, that’s not luck, that’s increasing your odds.”

    People in fire country generally know that trees, landscaping and wood fences near homes can be a fire risk. Architects and contractors are going beyond that, using newer materials and techniques in roofing, walls and windows to keep buildings standing. The measures do add cost to the homes — around 3% to 6%, Faulkner said, or as much as 10% for the most robust protection.

    Many of these experts no longer use wood siding. Where it is used, or still allowed, it needs to have a fire-resistant barrier underneath, often made of gypsum, the same material used to make drywall. That way if the wood catches fire, it takes longer for the heat to reach inside the home

    But even with that, you’re still putting a combustible material on the building, said Richard Schuh, with Nielsen : Schuh Architects. “So that would be something we would avoid. Use of fire-resistant materials is critical.”

    Stucco, a cement material, is a common exterior for Southern California houses and it’s fire-resistant. Reviewing AP photographs showing buildings still standing, Arnold Tarling, who has four decades experience in fire protection and building inspection in Britain, said houses with stucco walls appeared to survive the Los Angeles fires better. Yet if more of them had had a layer of gypsum beneath the stucco, it would have given more protection from the heat, he said.

    Windows are a huge factor in whether a home burns down, because so much heat is transmitted through them. Double-pane windows significantly slow heat coming from the burning building next door.

    “The outside layer protects the inside layer until it fails,” said Schuh. Codes in many places require one of the two panes to be tempered, which is much more resistant to heat than conventional glass, he said.

    Tarling noted one intact Malibu beachfront home, surrounded by gutted buildings. He speculated that the fact that no windows faced a neighbor helped protect it because radiated heat couldn’t penetrate as easily.

    In his buildings, Faulkner builds in fire shutters that can slide closed and cover the windows.

    Then there’s the roof — a convenient landing pad for fire embers.

    Simpler roof lines can allow red-hot embers to slide off. Spanish Mission, for example, is an iconic Los Angeles style — part of what says “Hollywood” in movies about the city, for example, as well as a reminder of its Mexican and Spanish history. That style doesn’t always have simple roof lines — the knee walls that are common on Mission-style roofs create corners.

    “The embers could, just like snow, gather in that corner,” Faulkner said.

    Many roofs in the U.S. are covered in asphalt. Areas that are designated as wildfire-prone in California – an ever-growing area – are required to use roofing that delays the transfer of heat to the inside of the building, called one-hour or Class A.

    Still, asphalt is a petroleum product. Some building professionals prefer metal, which doesn’t burn. Metal has its own downside, though: It conducts heat. Putting a layer of gypsum under a metal roof is becoming a common practice in some areas.

    Maybe as important as which material is used on a roof is whether the roof offers fire a way to get in. Here, as in so many tradeoffs, one effort to do good conflicts with another: Contractors have been more careful over the years to make sure moisture doesn’t build up in attics by making sure air circulates, using those vents that are visible on many roofs or under eaves.

    But in a powerful fire, Schuh says, “if you’re on the side where the wind is putting pressure against the house, it’s also blowing the flames into the house like a blow torch,” and fire gets in through the vents.

    On the other side of the house, it can create a vacuum, several experts said, sucking fire in.

    But you can’t easily just eliminate roof ventilation because it will cause moisture problems, said Cesar Martin Gomez, an architect at the University of Navarra, Spain, who’s worked for 25 years in building services.

    Faulkner said in some buildings he’s eliminating the need for ventilation in the roof structure by sealing the spaces. Schuh is using a cover on roof vents that can actually respond to fire with a mesh that closes.

    Martin Gomez noted that in some parts of Australia, new homes are required to have water tanks. “If each home has the ability to protect itself, fire won’t be able to spread as much,” he said.

    And some homes in the U.S. are now built with sprinkler systems for the outside of the house, not just the inside. It sprays water with a soapy solution to make it flow over the surface of the building, Schuh said.

    “You’re adding one more layer of protection to your building, and that’s more of a priority now than ever because your insurance company may or not be around for you,” he said.

    ___

    The Associated Press’ climate and environmental coverage receives financial support from multiple private foundations. AP is solely responsible for all content. Find AP’s standards for working with philanthropies, a list of supporters and funded coverage areas at AP.org.

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  • Are Media to spotlight luxury, homes and lifestyle and entertainment brands in 2025

    Are Media to spotlight luxury, homes and lifestyle and entertainment brands in 2025


    Are Media’s 2025 plans include new products, events, awards and competitions, coupled a stable of magazine brands and a rapidly growing content commerce business.

    Revealing its plans for next year at the Ignite event in Sydney today, the omnichannel content company for women outlined a roadmap that focused on its portfolio of luxury, homes and lifestyle and entertainment brands.

    In the luxury vertical, ELLE will grow from two to four issues in 2025 and supercharge its video, social and TikTok offerings – ELLE’s TikTok followers have grown 1,000% this year. ELLE will also launch its first marquee event, the ELLE Next Gen Awards, which will celebrate the rising stars in fashion, film, beauty and art.

    For the first time, the marie claire International Women’s Day event will be turned into a consumer event, building the brand’s connection with its readers. The marie claire Sustainability Awards, which launched this year, will be expanded to include more categories and reach more consumers.

    The marie claire and ELLE Australia in-store Masterclass Styling Sessions, in partnership with Max Mara, Calvin Klein, Pandora and other brands, will expand in 2025 to include more shoppable experiences and online extensions.

    The marie claire Success Summit will also be a new networking event to inspire women to accelerate their careers.

    In the beauty space, Are Media’s online beauty sites Beauty Crew and Beauty Heaven – along with marie claire and ELLE – will launch a Beauty Influencer Collective, giving clients the opportunity to tap into micro and macro influencers, both on staff and beyond, to spread brand message.

    Next year will see the launch of the Gourmet Traveller Hotel and Travel Awards, with winners to be announced in Gourmet Traveller’s June 2025 issue, celebrating the Best of Australia, and the top-rated hotels will feature online in Gourmet Traveller’s national guide to Australia’s Best Hotels.

    The Gourmet Traveller reader dinner series will be expanded.

    In the lifestyle vertical, spearheaded by the The Australian Women’s Weekly, the Children’s Birthday Cake Book turns 45 and will be celebrated in a very special way to be announced in the coming months.

    This year’s The Australian Women’s Weekly Health Summit, which was Are Media’s fastest-selling event ever, returns in 2025 and is going on the road so The Weekly’s regional and interstate consumers can get access to its advice. The Health Summit will also spawn standalone activations around menopause, including events and a special menopause issue.

    Money With The Weekly is a breakfast hosted by Effie Zahos to help audiences combat the cost-of-living crisis and safeguard their superannuation, while a new omnichannel weekly book club, Read With The Weekly, has also been announced.

    The Weekly is going travelling with special partners for its new tentpole, Travel With The Weekly: on board, on tour, on the road, with the magazine’s expert editors and partners.

    Women’s Weekly Food is expanding in 2025 with a focus on aligning content across all platforms with the trusted Test Kitchen expanding to include product reviews, specially curated EDMs and a new video series.

    The homes vertical will see the launch of Home Beautiful 100. A major cross platform campaign to celebrate 100 years of Home Beautiful, the campaign will begin with a major competition in collaboration with the Homes Show that will give consumers the chance to win a $100,000 makeover.

    Better Homes and Gardens will be searching for Australia’s most dedicated and passionate tradespeople with the new tentpole Tradie of the Year, a six-month campaign that offers many opportunities for sponsors to get involved.

    Better Homes and Gardens will be also starting a new series, Better Conversations, connecting audiences with the people behind their most loved food, gardening and interiors projects.

    Belle Passport will also arrive in 2025, a new and exclusive travel section running across Belle from May to November 2025.

    The entertainment vertical will see the Now To Love website be transformed into a more focused digital extension of the Woman’s Day magazine. The new womansday.com.au will leverage the magazine’s highly engaged and loyal audience by offering content that resonates emotionally with its readers.

    Next year will also bring an enhanced TV WEEK website, featuring exclusive entertainment insights and celebrity news to the latest streaming updates and travel reviews.

    Woman’s Day Out will arrive in 2025. A ticketed event to be held in regional centres, it will feature speakers, sponsors, celebrities and entertainment across the beauty, health, fashion and wellness spaces.

    New Idea, New Health, a virtual health conference, will launch next year, covering everything from migraines to menopause, while WHO TikTok will unveil an exciting new celebrity beauty content series to capture the attention of a younger, beauty-obsessed audience.

    Are Media CEO Jane Huxley, said Are Media’s strategy is predicated by two core beliefs.

    “First, that in today’s media landscape, trusted content brands matter more than ever, and secondly that quality content legitimises transactions,” she said.

    “Our strength in these key areas is what makes Are Media unique and positioned to lead in 2025. Are Media reaches nine in 10 women each year. Our social platforms have 21 million connection points and 4.5 million Unique Website users each month.

    “But Are Media doesn’t just reach women; it informs, inspires, entertains and most importantly for our partners, it converts that attention into action. Are Media ignites intention in women across Australia, women who control 85% of all consumer spending. That’s a powerful asset to have in your media mix.”

    Are Media director of sales, Andrew Cook, said the company’s brands are synonymous with Australian women.

    “The new research we announced today clearly shows that clout, curation, and confidence are the key drivers behind why audiences trust our brands – and why they act on that trust,” he said.

    “Our editors are the original influencers. They know what resonates, they know how to curate authentically and, most importantly, they know how to lead consumers to the final click.

    “Today, our editorial leaders shared powerful new tentpoles for 2025, each presenting unique ways to engage audiences with our partners’ products. We’re doubling down in the luxury space, expanding ELLE Australia from two to four issues and supercharging our social presence. The new marie claire Skincare Awards and the Gourmet Traveller Hotel and Travel Awards offer additional touchpoints, attracting an audience primed for high-end brands.

    “Our entertainment vertical is growing strongly, with extraordinary reach across print, digital and social. This success is driving the rebranding of Now To Love to womansday.com.au, expanding our digital capabilities and creating more opportunities to engage Australia’s entertainment-driven audiences. Meanwhile, Better Homes and Gardens, with a new Editor and its new upcoming Tradie of the Year competition, continues to expand its influence as a beloved household name.

    “We are magazines and more. Our expertise in connecting with and understanding Australian women across the marketing funnel will add reach and influence to every marketing campaign targeting women that we work on. The team behind our brands are passionate about what they do, and that’s because our audience is passionate about what they want.”

    Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

    Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.



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  • 7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    Is it just me, or does Deepavali seem to sneak up on us every year? One minute we’re enjoying the last days of summer, and the next we’re scrambling to deck our halls with festive cheer. But fear not! We’ve got your back with some easy-peasy Deepavali decorations that you can whip up with your little ones.

    Not only will these crafts keep the kiddos entertained, but they’ll also add that special homemade touch to your celebrations. So, let’s dive in and get our creative juices flowing!

    Kid-friendly Deepavali decorations

    Diyas: The ultimate Deepavali decorations

    What’s Deepavali without diyas, right? These little lamps are the quintessential Deepavali decorations, and making them is a breeze. Grab some air-dry clay, let the kids mould it into small bowls, and voila! Once dry, paint them in vibrant colours and patterns.

    For an extra sparkle, add some glitter (because what kid doesn’t love glitter?). Pop in a tea light, and you’ve got yourself a homemade diya that’ll make any Pinterest board jealous.

    Rangoli: Deepavali decorations for your floor

    Now, I know what you’re thinking — traditional rangoli can be a bit tricky with little ones. But here’s a fun twist: create a rangoli-inspired table runner! Cut out flower and petal shapes from coloured paper, and let your kids arrange them on a long strip of kraft paper.

    Not only is this mess-free (you’re welcome), but it’s also a great way to teach them about patterns and colours. Plus, it doubles as a protective layer for your table during those festive feasts!

    Lantern: Hanging Deepavali decorations

    Who doesn’t love a good paper lantern? These hanging Deepavali decorations are super simple to make and add a magical glow to any room. Start with colourful paper, fold it accordion-style, and secure it with a ribbon in the middle. Fan it out, and there you have it — a beautiful lantern!

    Let the kids go wild with designs, adding stickers or drawings. Hang them from the ceiling or along a string, and watch your home transform into a twinkling wonderland.

    Garland: Stringing up Deepavali decorations

    Garlands are the unsung heroes of Deepavali decorations. They’re versatile, easy to make, and can instantly spruce up any space. Cut out leaf shapes from green paper (or any colour your heart desires) and let your little artists decorate them with markers, crayons, or paint.

    String them together, and boom — you’ve got a gorgeous garland! Drape them over doorways, along staircases, or around windows for that festive feel.

    Peacock: A colourful Deepavali decoration craft

    Let’s face it, peacocks are pretty much the rock stars of Deepavali decorations. Here’s a fun craft that’ll keep the kids busy: trace their hands on different shades of blue and green paper, cut them out, and arrange them in a fan shape to create peacock feathers.

    Add a body and head, and you’ve got a stunning peacock to display. It’s a great way to incorporate those iconic Deepavali colours into your decor.

    Colourful sand art: Deepavali decorations in a bottle

    Here’s a neat idea that combines craft time with a science lesson: layered sand art in clear bottles or jars. Let your kids mix food colouring with salt to create vibrant “sand” in Deepavali-inspired colours. Then, layer the coloured salt in clear containers for a striking display.

    Not only is this a fun sensory activity, but it also teaches them about colours and density. Plus, these make for great centrepieces or window decorations.

    Festive Footprints: Deepavali decorations that grow with your child

    Last but not least, here’s a Deepavali decoration that’ll tug at your heartstrings for years to come. Paint your child’s foot with washable paint and press it onto paper to create a footprint diya. Add a flame shape at the top, and you’ve got an adorable, personalised Deepavali decoration.

    Make it an annual tradition, and you’ll have a beautiful record of your child’s growth over the years.

    7 easy Deepavali decorations to make with kids for a festive home

    These are the seven super simple Deepavali decorations that you can create with your kiddos. These crafts are not just about prettying up your home (though they certainly do that). They’re about spending quality time with your little ones, teaching them about traditions, and creating memories that’ll last long after the festival lights have dimmed.

    Gather your supplies, clear off the kitchen table, and get ready for some crafty fun. And hey, if things get a little messy? That’s just part of the magic. After all, the best Deepavali decorations are the ones made with love, laughter, and maybe a little bit of glitter in your hair.

    Happy crafting, and Deepavali Vazhthukkal to you and your family!

    [[nid:706031]]

    This article was first published in theAsianparent.

    Source link

  • 7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    Is it just me, or does Deepavali seem to sneak up on us every year? One minute we’re enjoying the last days of summer, and the next we’re scrambling to deck our halls with festive cheer. But fear not! We’ve got your back with some easy-peasy Deepavali decorations that you can whip up with your little ones.

    Not only will these crafts keep the kiddos entertained, but they’ll also add that special homemade touch to your celebrations. So, let’s dive in and get our creative juices flowing!

    Kid-friendly Deepavali decorations

    Diyas: The ultimate Deepavali decorations

    What’s Deepavali without diyas, right? These little lamps are the quintessential Deepavali decorations, and making them is a breeze. Grab some air-dry clay, let the kids mould it into small bowls, and voila! Once dry, paint them in vibrant colours and patterns.

    For an extra sparkle, add some glitter (because what kid doesn’t love glitter?). Pop in a tea light, and you’ve got yourself a homemade diya that’ll make any Pinterest board jealous.

    Rangoli: Deepavali decorations for your floor

    Now, I know what you’re thinking — traditional rangoli can be a bit tricky with little ones. But here’s a fun twist: create a rangoli-inspired table runner! Cut out flower and petal shapes from coloured paper, and let your kids arrange them on a long strip of kraft paper.

    Not only is this mess-free (you’re welcome), but it’s also a great way to teach them about patterns and colours. Plus, it doubles as a protective layer for your table during those festive feasts!

    Lantern: Hanging Deepavali decorations

    Who doesn’t love a good paper lantern? These hanging Deepavali decorations are super simple to make and add a magical glow to any room. Start with colourful paper, fold it accordion-style, and secure it with a ribbon in the middle. Fan it out, and there you have it — a beautiful lantern!

    Let the kids go wild with designs, adding stickers or drawings. Hang them from the ceiling or along a string, and watch your home transform into a twinkling wonderland.

    Garland: Stringing up Deepavali decorations

    Garlands are the unsung heroes of Deepavali decorations. They’re versatile, easy to make, and can instantly spruce up any space. Cut out leaf shapes from green paper (or any colour your heart desires) and let your little artists decorate them with markers, crayons, or paint.

    String them together, and boom — you’ve got a gorgeous garland! Drape them over doorways, along staircases, or around windows for that festive feel.

    Peacock: A colourful Deepavali decoration craft

    Let’s face it, peacocks are pretty much the rock stars of Deepavali decorations. Here’s a fun craft that’ll keep the kids busy: trace their hands on different shades of blue and green paper, cut them out, and arrange them in a fan shape to create peacock feathers.

    Add a body and head, and you’ve got a stunning peacock to display. It’s a great way to incorporate those iconic Deepavali colours into your decor.

    Colourful sand art: Deepavali decorations in a bottle

    Here’s a neat idea that combines craft time with a science lesson: layered sand art in clear bottles or jars. Let your kids mix food colouring with salt to create vibrant “sand” in Deepavali-inspired colours. Then, layer the coloured salt in clear containers for a striking display.

    Not only is this a fun sensory activity, but it also teaches them about colours and density. Plus, these make for great centrepieces or window decorations.

    Festive Footprints: Deepavali decorations that grow with your child

    Last but not least, here’s a Deepavali decoration that’ll tug at your heartstrings for years to come. Paint your child’s foot with washable paint and press it onto paper to create a footprint diya. Add a flame shape at the top, and you’ve got an adorable, personalised Deepavali decoration.

    Make it an annual tradition, and you’ll have a beautiful record of your child’s growth over the years.

    7 easy Deepavali decorations to make with kids for a festive home

    These are the seven super simple Deepavali decorations that you can create with your kiddos. These crafts are not just about prettying up your home (though they certainly do that). They’re about spending quality time with your little ones, teaching them about traditions, and creating memories that’ll last long after the festival lights have dimmed.

    Gather your supplies, clear off the kitchen table, and get ready for some crafty fun. And hey, if things get a little messy? That’s just part of the magic. After all, the best Deepavali decorations are the ones made with love, laughter, and maybe a little bit of glitter in your hair.

    Happy crafting, and Deepavali Vazhthukkal to you and your family!

    [[nid:706031]]

    This article was first published in theAsianparent.

    Source link

  • 7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    7 Deepavali decorations to mark the festivity and brighten up your homes, Lifestyle News

    Is it just me, or does Deepavali seem to sneak up on us every year? One minute we’re enjoying the last days of summer, and the next we’re scrambling to deck our halls with festive cheer. But fear not! We’ve got your back with some easy-peasy Deepavali decorations that you can whip up with your little ones.

    Not only will these crafts keep the kiddos entertained, but they’ll also add that special homemade touch to your celebrations. So, let’s dive in and get our creative juices flowing!

    Kid-friendly Deepavali decorations

    Diyas: The ultimate Deepavali decorations

    What’s Deepavali without diyas, right? These little lamps are the quintessential Deepavali decorations, and making them is a breeze. Grab some air-dry clay, let the kids mould it into small bowls, and voila! Once dry, paint them in vibrant colours and patterns.

    For an extra sparkle, add some glitter (because what kid doesn’t love glitter?). Pop in a tea light, and you’ve got yourself a homemade diya that’ll make any Pinterest board jealous.

    Rangoli: Deepavali decorations for your floor

    Now, I know what you’re thinking — traditional rangoli can be a bit tricky with little ones. But here’s a fun twist: create a rangoli-inspired table runner! Cut out flower and petal shapes from coloured paper, and let your kids arrange them on a long strip of kraft paper.

    Not only is this mess-free (you’re welcome), but it’s also a great way to teach them about patterns and colours. Plus, it doubles as a protective layer for your table during those festive feasts!

    Lantern: Hanging Deepavali decorations

    Who doesn’t love a good paper lantern? These hanging Deepavali decorations are super simple to make and add a magical glow to any room. Start with colourful paper, fold it accordion-style, and secure it with a ribbon in the middle. Fan it out, and there you have it — a beautiful lantern!

    Let the kids go wild with designs, adding stickers or drawings. Hang them from the ceiling or along a string, and watch your home transform into a twinkling wonderland.

    Garland: Stringing up Deepavali decorations

    Garlands are the unsung heroes of Deepavali decorations. They’re versatile, easy to make, and can instantly spruce up any space. Cut out leaf shapes from green paper (or any colour your heart desires) and let your little artists decorate them with markers, crayons, or paint.

    String them together, and boom — you’ve got a gorgeous garland! Drape them over doorways, along staircases, or around windows for that festive feel.

    Peacock: A colourful Deepavali decoration craft

    Let’s face it, peacocks are pretty much the rock stars of Deepavali decorations. Here’s a fun craft that’ll keep the kids busy: trace their hands on different shades of blue and green paper, cut them out, and arrange them in a fan shape to create peacock feathers.

    Add a body and head, and you’ve got a stunning peacock to display. It’s a great way to incorporate those iconic Deepavali colours into your decor.

    Colourful sand art: Deepavali decorations in a bottle

    Here’s a neat idea that combines craft time with a science lesson: layered sand art in clear bottles or jars. Let your kids mix food colouring with salt to create vibrant “sand” in Deepavali-inspired colours. Then, layer the coloured salt in clear containers for a striking display.

    Not only is this a fun sensory activity, but it also teaches them about colours and density. Plus, these make for great centrepieces or window decorations.

    Festive Footprints: Deepavali decorations that grow with your child

    Last but not least, here’s a Deepavali decoration that’ll tug at your heartstrings for years to come. Paint your child’s foot with washable paint and press it onto paper to create a footprint diya. Add a flame shape at the top, and you’ve got an adorable, personalised Deepavali decoration.

    Make it an annual tradition, and you’ll have a beautiful record of your child’s growth over the years.

    7 easy Deepavali decorations to make with kids for a festive home

    These are the seven super simple Deepavali decorations that you can create with your kiddos. These crafts are not just about prettying up your home (though they certainly do that). They’re about spending quality time with your little ones, teaching them about traditions, and creating memories that’ll last long after the festival lights have dimmed.

    Gather your supplies, clear off the kitchen table, and get ready for some crafty fun. And hey, if things get a little messy? That’s just part of the magic. After all, the best Deepavali decorations are the ones made with love, laughter, and maybe a little bit of glitter in your hair.

    Happy crafting, and Deepavali Vazhthukkal to you and your family!

    [[nid:706031]]

    This article was first published in theAsianparent.

    Source link

  • Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Others Specials

    Mumbai (Maharashtra) [India], October 26: In a remarkable achievement, Atharv Lifestyle, a leading developer in Vile Parle, has been awarded the ‘Excellence in Luxury Homes Award’ at the prestigious Times Redevelopment Awards 2024. This accolade celebrates their iconic project, Atharv Navasamaj, which has redefined luxury living through innovative redevelopment.

    The Times Redevelopment Awards, held at the iconic Taj Mahal Palace in Mumbai, recognised the contributions of the city’s top developers in reshaping Mumbai’s real estate landscape. The event was graced by esteemed dignitaries, including a distinguished Chief Guest from the government and several prominent celebrities. The awards celebrated developers who are pioneering urban transformation by harmoniously integrating modern infrastructure with thoughtful redevelopment, addressing the city’s pressing accommodation challenges.

    Atharv Lifestyle has played a pivotal role in transforming the skyline of Vile Parle with its landmark projects, which seamlessly blend luxury with modern infrastructure. With 10,25,000 sq. ft. currently under construction, the company is known for innovative design and commitment to quality. Atharv Lifestyle has not only built exceptional homes but also crafted a lifestyle that aligns with contemporary living standards.

    The award-winning project, Atharv Navasamaj, is a testament to Atharv Lifestyle’s expertise in design and forward-thinking approach. Spanning nearly an acre of prime land in Vile Parle, this thoughtfully designed development offers meticulously crafted flats that elevate the living experience in one of Mumbai’s most sought-after neighborhoods. The project comprises three towers, featuring world-class facilities and amenities that cater to today’s urban lifestyle. A standout feature of Atharv Navasamaj is its expansive 28,000 sq. ft. open space, which includes a rooftop terrace, podium arena, and a range of modern utilities, offering residents a perfect blend of luxury and functionality. Located at the gateway of Vile Parle, its striking elevation is a new landmark in the city’s skyline.

    Shailesh Shah and Sachin Gunjal, the visionary founders of Atharv Lifestyle, expressed their heartfelt gratitude to the entire team for their unwavering dedication, which was instrumental in achieving this prestigious recognition.

    The ‘Excellence in Luxury Homes Award’ is a testament to Atharv Lifestyle’s commitment to excellence and innovation in the redevelopment sector. This recognition underscores the company’s ongoing efforts not only in constructing homes but in enhancing the overall lifestyle of residents in Vile Parle. Atharv Navasamaj stands as a symbol of their design expertise and innovative approach, solidifying its status as a true landmark in Mumbai.

    As India’s leading media conglomerate, The Times Group boasts an extensive portfolio that spans various verticals, including lifestyle, glamour, finance, and real estate. Their multimedia offerings and exclusive events attract enthusiasts from diverse fields, making them a key player in recognizing and celebrating excellence across industries.

    As Mumbai continues to grow and evolve, redevelopment remains crucial in addressing the city’s housing needs. The Times Redevelopment Awards highlight the essential role that developers like Atharv Lifestyle play in this transformation, enhancing both the city’s landscapes and the quality of life for its residents.

     

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  • Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Others Specials

    Mumbai (Maharashtra) [India], October 26: In a remarkable achievement, Atharv Lifestyle, a leading developer in Vile Parle, has been awarded the ‘Excellence in Luxury Homes Award’ at the prestigious Times Redevelopment Awards 2024. This accolade celebrates their iconic project, Atharv Navasamaj, which has redefined luxury living through innovative redevelopment.

    The Times Redevelopment Awards, held at the iconic Taj Mahal Palace in Mumbai, recognised the contributions of the city’s top developers in reshaping Mumbai’s real estate landscape. The event was graced by esteemed dignitaries, including a distinguished Chief Guest from the government and several prominent celebrities. The awards celebrated developers who are pioneering urban transformation by harmoniously integrating modern infrastructure with thoughtful redevelopment, addressing the city’s pressing accommodation challenges.

    Atharv Lifestyle has played a pivotal role in transforming the skyline of Vile Parle with its landmark projects, which seamlessly blend luxury with modern infrastructure. With 10,25,000 sq. ft. currently under construction, the company is known for innovative design and commitment to quality. Atharv Lifestyle has not only built exceptional homes but also crafted a lifestyle that aligns with contemporary living standards.

    The award-winning project, Atharv Navasamaj, is a testament to Atharv Lifestyle’s expertise in design and forward-thinking approach. Spanning nearly an acre of prime land in Vile Parle, this thoughtfully designed development offers meticulously crafted flats that elevate the living experience in one of Mumbai’s most sought-after neighborhoods. The project comprises three towers, featuring world-class facilities and amenities that cater to today’s urban lifestyle. A standout feature of Atharv Navasamaj is its expansive 28,000 sq. ft. open space, which includes a rooftop terrace, podium arena, and a range of modern utilities, offering residents a perfect blend of luxury and functionality. Located at the gateway of Vile Parle, its striking elevation is a new landmark in the city’s skyline.

    Shailesh Shah and Sachin Gunjal, the visionary founders of Atharv Lifestyle, expressed their heartfelt gratitude to the entire team for their unwavering dedication, which was instrumental in achieving this prestigious recognition.

    The ‘Excellence in Luxury Homes Award’ is a testament to Atharv Lifestyle’s commitment to excellence and innovation in the redevelopment sector. This recognition underscores the company’s ongoing efforts not only in constructing homes but in enhancing the overall lifestyle of residents in Vile Parle. Atharv Navasamaj stands as a symbol of their design expertise and innovative approach, solidifying its status as a true landmark in Mumbai.

    As India’s leading media conglomerate, The Times Group boasts an extensive portfolio that spans various verticals, including lifestyle, glamour, finance, and real estate. Their multimedia offerings and exclusive events attract enthusiasts from diverse fields, making them a key player in recognizing and celebrating excellence across industries.

    As Mumbai continues to grow and evolve, redevelopment remains crucial in addressing the city’s housing needs. The Times Redevelopment Awards highlight the essential role that developers like Atharv Lifestyle play in this transformation, enhancing both the city’s landscapes and the quality of life for its residents.

     

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  • Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Atharv Lifestyle Honored with Excellence in Luxury Homes Award at Times Redevelopment Awards 2024

    Others Specials

    Mumbai (Maharashtra) [India], October 26: In a remarkable achievement, Atharv Lifestyle, a leading developer in Vile Parle, has been awarded the ‘Excellence in Luxury Homes Award’ at the prestigious Times Redevelopment Awards 2024. This accolade celebrates their iconic project, Atharv Navasamaj, which has redefined luxury living through innovative redevelopment.

    The Times Redevelopment Awards, held at the iconic Taj Mahal Palace in Mumbai, recognised the contributions of the city’s top developers in reshaping Mumbai’s real estate landscape. The event was graced by esteemed dignitaries, including a distinguished Chief Guest from the government and several prominent celebrities. The awards celebrated developers who are pioneering urban transformation by harmoniously integrating modern infrastructure with thoughtful redevelopment, addressing the city’s pressing accommodation challenges.

    Atharv Lifestyle has played a pivotal role in transforming the skyline of Vile Parle with its landmark projects, which seamlessly blend luxury with modern infrastructure. With 10,25,000 sq. ft. currently under construction, the company is known for innovative design and commitment to quality. Atharv Lifestyle has not only built exceptional homes but also crafted a lifestyle that aligns with contemporary living standards.

    The award-winning project, Atharv Navasamaj, is a testament to Atharv Lifestyle’s expertise in design and forward-thinking approach. Spanning nearly an acre of prime land in Vile Parle, this thoughtfully designed development offers meticulously crafted flats that elevate the living experience in one of Mumbai’s most sought-after neighborhoods. The project comprises three towers, featuring world-class facilities and amenities that cater to today’s urban lifestyle. A standout feature of Atharv Navasamaj is its expansive 28,000 sq. ft. open space, which includes a rooftop terrace, podium arena, and a range of modern utilities, offering residents a perfect blend of luxury and functionality. Located at the gateway of Vile Parle, its striking elevation is a new landmark in the city’s skyline.

    Shailesh Shah and Sachin Gunjal, the visionary founders of Atharv Lifestyle, expressed their heartfelt gratitude to the entire team for their unwavering dedication, which was instrumental in achieving this prestigious recognition.

    The ‘Excellence in Luxury Homes Award’ is a testament to Atharv Lifestyle’s commitment to excellence and innovation in the redevelopment sector. This recognition underscores the company’s ongoing efforts not only in constructing homes but in enhancing the overall lifestyle of residents in Vile Parle. Atharv Navasamaj stands as a symbol of their design expertise and innovative approach, solidifying its status as a true landmark in Mumbai.

    As India’s leading media conglomerate, The Times Group boasts an extensive portfolio that spans various verticals, including lifestyle, glamour, finance, and real estate. Their multimedia offerings and exclusive events attract enthusiasts from diverse fields, making them a key player in recognizing and celebrating excellence across industries.

    As Mumbai continues to grow and evolve, redevelopment remains crucial in addressing the city’s housing needs. The Times Redevelopment Awards highlight the essential role that developers like Atharv Lifestyle play in this transformation, enhancing both the city’s landscapes and the quality of life for its residents.

     

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  • Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Four Seasons Coconut Grove: Luxury Standalone Residences Launch in Miami’s Historic Neighbourhood, Redefining Opulent Living

    The Four Seasons Coconut Grove has officially launched sales for its first standalone residential offering in Florida.

    This pioneering project, set to transform one of Miami’s most sought-after neighbourhoods, is the result of a partnership between top Florida developers Fort Partners and CMC Group.

    Four Seasons Coconut Grove: A New Level of Luxury

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Four Seasons Coconut Grove marks a significant milestone in the evolution of Miami’s luxury property landscape. This innovative project brings together the unparalleled hospitality expertise of Four Seasons with the proven track records of two of Florida’s most respected developers.

    Nadim Ashi, CEO of Fort Partners, expressed his enthusiasm for Four Seasons Coconut Grove, stating, “Four Seasons is the standard-bearer for luxury around the world and has captivated the real estate market with its leading branded residences. We are thrilled to continue our proven relationship with the esteemed brand and forge a new partnership with the highly successful CMC Group on developing this first-of-its-kind offering in the coveted Coconut Grove neighbourhood.”

    The development’s unique position as the first Four Seasons standalone residential offering in Florida underscores the significance of Four Seasons Coconut Grove in the market. It builds upon the brand’s successful residential portfolio in South Florida and around the globe, promising to set new standards for luxury living in the region.

    Architectural Marvel: Four Seasons Coconut Grove Blends Nature and Luxury

    Twenty stories above Coconut Grove, Four Seasons Coconut Grove will have unobstructed views of Biscayne Bay. The design by Miami-based Luis Revuelta is inspired by the neighborhood.

    The façade of Four Seasons Coconut Grove has soft curves that match the natural topography of the land and creates a presence on the skyline. This thoughtful approach is a nod to the neighborhood’s lush landscape of banyan and mahogany trees.

    Exquisite Interiors at Four Seasons Coconut Grove by Michele Bönan

    Acclaimed Florentine designer Michele Bönan has been entrusted with creating the interiors of Four Seasons Coconut Grove. Bönan’s signature style, known for blending timeless elegance with contemporary aesthetics, is evident throughout the residences.

    “The essence of Coconut Grove and the cultural significance of the location’s past, including the gorgeous climate, spectacular views and exceptional quality of life, guided each step of the design process,” shared Michele Bönan. “Whether through design elements influenced by the rhythm of the ocean or patterns created in the sand, we maintained fluidity between the surroundings and the interiors to allow residents to relax and immerse themselves in the atmosphere of the space.”

    The interiors of Four Seasons Coconut Grove blend the living spaces with the natural beauty of the area. Inspired by the tropics, the ocean and Miami, the homes are polished and warm. The design is sophisticated and timeless with classic lines, elegant furniture and a neutral color palette.

    Four Seasons Coconut Grove: Luxurious Residences

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Four Seasons Coconut Grove will offer 70 homes ranging from two- to four-bedrooms, spanning up to 3,980 square feet. For those seeking the ultimate in luxury, four penthouse residences will range from nearly 6,430 to 9,690 square feet.

    Each home in Four Seasons Coconut Grove will feature nearly 11-foot ceilings, complementing the spacious, open floor plans.

    The kitchens, a collaboration between Molteni and Michele Bönan Interiors, will showcase custom Italian design and top-of-the-line European appliances. Bathrooms will be equally luxurious, with Italian cabinetry and panelling complemented by Italian marble finishes.

    Privacy and exclusivity was key in the design of Four Seasons Coconut Grove with each residence having a private elevator and a private arrival experience. The homes will also have the latest home automation and lighting controls so residents can have the ultimate in modern convenience and comfort.

    World-Class Amenities and Service at Four Seasons Coconut Grove

    Four Seasons Coconut Grove is designed to provide a luxurious and intimate residential experience. Residents will have access to an extensive collection of amenities, including:

    • A signature restaurant
    • A well-appointed library
    • A state-of-the-art gym and yoga room
    • A spa featuring a cold plunge and hammam
    • A dedicated children’s area
    • A private event room
    • An expansive pool deck and bar lounge serviced by Four Seasons

    What truly sets Four Seasons Coconut Grove apart is the legendary Four Seasons service, available to residents without the presence of a hotel. This includes:

    • A dedicated Director of Residences
    • Concierge services
    • Housekeeping and butler services
    • In-residence dining
    • Valet parking
    • Wellness programming

    These offerings ensure that residents of Four Seasons Coconut Grove experience the height of luxury living, with every need anticipated and catered to with the renowned Four Seasons touch.

    Four Seasons Coconut Grove: A Prime Location in Historic Coconut Grove

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Four Seasons Coconut Grove will reflect the neighbourhood’s refined, serene atmosphere, steeped in culture and connectedness. Residents will enjoy proximity to the water and be situated among the town’s beloved local boutiques and restaurants.

    The location of Four Seasons Coconut Grove also boasts access to some of the nation’s leading schools, creating a close-knit community and well-rounded walkable lifestyle. This prime positioning allows residents to immerse themselves in the unique charm and character of Coconut Grove while enjoying the exclusivity and luxury of their Four Seasons residence.

    A Collaboration of Visionary Developers for Four Seasons Coconut Grove

    The partnership behind Four Seasons Coconut Grove brings together two powerhouses in the South Florida real estate market. Their collaboration is driven by a shared ambition to elevate the standard of living in a market that is yearning for true world-class real estate and hospitality.

    CMC Group, led by CEO Ugo Colombo, has played a pioneering role in developing Miami’s skyline and reshaping the greater condo market in South Florida.

    Colombo commented on Four Seasons Coconut Grove, saying, “With over 35 years of experience, our luxury condos have set the standard in the South Florida market. Fifteen years ago, CMC Group pioneered luxury living in the Grove with Grovenor House, and now with Four Seasons Coconut Grove, we’re raising the bar yet again. By integrating the renowned Four Seasons service, we’re not just resetting standards; we’re redefining luxury living. Our commitment to quality remains unwavering, ensuring that our buildings continue to be the benchmark for excellence in the industry.”

    Fort Partners, on the other hand, brings to Four Seasons Coconut Grove a long-standing partnership with Four Seasons. Their portfolio includes the iconic Four Seasons Hotel and Residences at The Surf Club, Four Seasons Resort Palm Beach, Four Seasons Hotel and Private Residences Fort Lauderdale, and ownership of Four Seasons Hotel Miami.

    Four Seasons Coconut Grove: Part of a Global Leader in Luxury Hospitality

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    Four Seasons, a name synonymous with luxury hospitality since 1961, continues to expand its reach in the branded residential market with Four Seasons Coconut Grove.

    Bart Carnahan, President of Global Business Development, Portfolio Management, and Residential at Four Seasons, expressed confidence in the project’s success: “With our growing standalone residential portfolio, Four Seasons is elevating luxury living for discerning buyers by blending personalised service alongside prime real estate in the best locations worldwide. In a competitive branded residential market like Miami, the trust and credibility of our brand will no doubt drive demand for this exceptional project in Coconut Grove.”

    The Four Seasons brand currently operates 129 hotels and resorts and 53 residential properties in major city centres and resort destinations across 47 countries. With a global pipeline of more than 60 projects under planning or in development, including Four Seasons Coconut Grove, Four Seasons continues to grow with a guest-centric mindset.

    Four Seasons Coconut Grove: The Future of Luxury Living

    As the luxury real estate market continues to evolve, developments like Four Seasons Coconut Grove represent the future of high-end living. By combining prime real estate with world-class service and amenities, these residences offer a lifestyle that goes beyond traditional luxury condominiums.

    The success of Four Seasons Coconut Grove could pave the way for more standalone branded residences in Florida and beyond, potentially reshaping the luxury real estate landscape.

    As discerning buyers seek not just a home, but a comprehensive lifestyle experience, developments that can offer the prestige of a luxury brand along with exceptional service are likely to see increased demand.

    Conclusion: Four Seasons Coconut Grove Sets New Standards

    Exclusive Four Seasons Coconut Grove Homes Now on Sale

    The launch of sales for Four Seasons Coconut Grove marks a significant moment in Miami’s luxury real estate market. This groundbreaking development promises to offer residents an unparalleled living experience, combining the natural beauty and cultural richness of Coconut Grove with the world-renowned luxury and service of Four Seasons.

    As Four Seasons Coconut Grove moves forward, it will undoubtedly be watched closely by industry insiders and potential buyers alike. The success of this venture could set new standards for luxury living in South Florida and potentially influence future developments in the region and beyond.

    For those interested in experiencing this new pinnacle of luxury living at Four Seasons Coconut Grove, sales are being handled in-house by CMC Group and Fort Partners. Prospective buyers can contact the sales team at 305-800-2699 or visit www.2699CoconutGrove.com for more information or to schedule a sales appointment.

    Images: CMC Group and Fort Partners

    Salon Privé

    Salon Privé Magazine is the quintessence of luxury lifestyle journalism, renowned for its sophisticated portrayal of the opulent world since its inception in 2008. As a vanguard of high-end living, the magazine serves as an exclusive portal into the realms of haute couture, fine arts, and the aristocratic lifestyle. With over a decade of expertise, Salon Privé has established itself as the definitive source for those who seek the allure of luxury and elegance.

    The magazine’s content is crafted by a cadre of experienced journalists, each bringing a wealth of knowledge from the luxury sector. This collective expertise is reflected in the magazine’s diverse coverage, which spans the latest in fashion trends, intimate glimpses into royal lives, and the coveted secrets of the affluent lifestyle. Salon Privé’s commitment to quality is evident in its thoughtful collaborations with industry titans and cultural connoisseurs, ensuring that its narratives are as authoritative as they are enchanting.

    With accolades that include being voted the number one luxury lifestyle magazine in the UK, Salon Privé continues to be at the forefront of luxury journalism, offering its discerning readership a guide to the finest experiences the world has to offer. Whether it’s the grandeur of global fashion weeks, the splendor of exclusive soirées, or the pursuit of wellness and beauty, Salon Privé Magazine remains the emblem of luxury for the elite and the aspirants alike.






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  • With Musk’s X banned in Brazil, its users carve out new digital homes

    With Musk’s X banned in Brazil, its users carve out new digital homes

    RIO DE JANEIRO — As billionaire Elon Musk’s clash with a Brazilian Supreme Court justice came to a head last week, there were legal twists, insults, ultimatums, defiance and then, finally, capitulation. When the digital dust settled, X had become an ex.

    Musk’s social media platform was banned nationwide and Justice Alexandre de Moraes set a whopping $9,000 daily fine for anyone using a virtual private network (VPN) to skirt the suspension. Brazil’s X users, left casting about for a new platform, mostly started washing up on Threads and Bluesky.

    “Hello literally everyone in Brazil,” Shauna Wright posted on Threads the day de Moraes ordered X’s suspension.

    Everyone hadn’t been on X; Brazil’s social masses are primarily on TikTok, Instagram and Facebook. But X had outsize influence in terms of newsmakers, agenda setting and thought leaders. It was the local battleground of the global culture war and the peanut gallery for soccer games and reality shows, especially Big Brother. So as X went dark in this highly online country of 213 million, its users started migrating.

    Wright’s post was an in-joke for fellow former employees of the company then known as Twitter, and an homage to its award-winning post when Meta’s Instagram, Facebook and WhatsApp all went down in 2021, sending users flocking to Twitter for info. But Wright also intended her throwback as a genuine greeting to all the friendly Brazilians.

    “It took off even among those who didn’t get the reference, but they didn’t have to!” Wright, a content designer who posts as “goldengateblond”, told the Associated Press from San Francisco. “I was glad it made people feel welcome.”

    Meta launched Threads last year amid widespread backlash to Musk’s 2022 purchase of Twitter and his upending many of its policies and features — from content moderation to its user verification system.

    Opening a Threads account was seamless for Instagram users, so it scaled rapidly; it had 175 million monthly users globally as of July, Meta’s CEO Mark Zuckerberg announced. Meta declined to provide specifics on Brazilian users.

    More Brazilians went to Bluesky, a lesser-known platform that not only looks and feels very much like the former Twitter, but also grew out of it. The pet project of former CEO Jack Dorsey was supposed to replace it eventually. Whether it can remains to be seen, but Brazilians have started doing their part. Bluesky gained 2.6 million users since last week, 85% from Brazil, the company said Wednesday, boosting its total to over 8 million.

    “Good morning everyone,” Brazil’s President Luiz Inácio Lula da Silva posted Sunday on Bluesky and Threads. “What do you think of it here?”

    “Our mental health is already showing signs of improvement,” Tatiane Queiroz, 43, replied on Bluesky, where she describes herself as a “Twitter refugee in Mato Grosso,” a state in Brazilian farm country.

    Bluesky has been posting in Portuguese to get Brazilians situated and find those with whom they previously shared connections. They celebrated Wednesday as TV network Globo’s evening news program, which gets over 20 million viewers, presented its new Bluesky account on air. Pioneers with prior footholds are giving tips and sharing so-called “starter packs” of accounts to follow.

    Jefferson Nascimento, a human rights lawyer in Sao Paulo, has created 10 starter packs to help newbies navigate.

    “In some way, to strengthen the environment, make the environment more favorable for other people to go there, so that when Twitter (X) comes back — if it does come back at some point — there isn’t a mass stampede again,” said Nascimento, 42, whose follower count on X was 135,000, more than triple his Bluesky amount.

    Some compared Bluesky to the halcyon days of early-2010s Twitter. Egerton Neto, 30, opened his Bluesky account on the day of X’s shutdown. He has just 8 followers — far below his 252 on X — but appreciates Bluesky’s more peaceful discourse and less intentional addictiveness. He said by phone from Recife that he also likes seeing its developers interact with the community as they build the platform.

    Starting over from scratch online is a bit of déjà vu for Brazilians — at least millenials. They were early adopters of Google’s former social network Orkut and dominated the platform before its 2014 shutdown. They migrated en masse to Facebook.

    Bluesky’s CEO Jay Graber told the AP on Monday that this wave of Brazilians underscores one of its missions: allowing users to move platforms and keep connections, similar to switching cell phone carriers without losing your number or contacts.

    On established social networks like TikTok or Facebook, users can only interact with people on the same platform. There’s no interoperability. Big Tech companies have largely built moats around their online properties, which helps serve their advertising-focused business models. Bluesky is building the technical foundation — what it calls “a protocol for public conversation” — that could make networks work more like email, blogs or phone numbers.

    “The situation users are in today is a bit of a trap because users are locked in and developers are locked out of these social platforms. And then that means that you’re essentially stuck in a place where it should be offering you a service, but now it’s owning your entire social life,” Graber said. “One of the fundamental things we believe is that a user’s social relationships, like their social graph, their connections to their friends, should be something that they own.”

    X had 22 million users in Brazil, according to estimates in the Digital 2024: Brazil report, just one-sixth the number on Instagram, and about one-fifth of Facebook or TikTok. But skimpy figures bely its importance as a gathering place for journalists, politicians, academics and celebrities whose interactions resounded far beyond, according to David Nemer, who specializes in the anthropology of technology at the University of Virginia.

    “Even though Twitter may not have this direct impact on the everyday, common Brazilians, it would impact the press, which eventually would impact indirectly common Brazilians,” said Nemer, who is Brazilian. “That’s the sort of impact that Twitter has — or used to have — in Brazil.”

    According to data from research firm Similarweb, X was Brazil’s fourth-most downloaded social media app from the Google Play store the day before its suspension; Bluesky has since surpassed it. On Apple’s app store, Bluesky became the top downloaded app of any type, social media or otherwise. Bluesky saw daily active Brazilian users reach 3.4 million on Aug. 30, the day de Moraes ordered the shutdown, versus X’s 6.1 million that day.

    Similarweb data also showed many Brazilians using VPNs to stay on X. Nemer said that from his home in Charlottesville he has seen some far-right politicians brazenly posting and defying Brazil’s Supreme Court to levy its exorbitant fine.

    But most Brazilians have gone, and there were those on X lamenting their departure.

    “Losing Brazil is like ‘Sex and the City’ losing Samantha. You’re losing all the best one-liners and the sexual energy that makes the platform/show tick,” posted Sam Stryker, who until 2022 oversaw Twitter’s global branded entertainment channels — even operating Twitter’s Twitter account.

    And Brazilian X users who emigrated were settling into their new digital abodes, like columnist and internet personality Chico Barney.

    “Bluesky as a post-Twitter refuge proving once and for all that it doesn’t matter the place, but the people,” he wrote Wednesday.

    ___

    Ortutay reported from San Francisco

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