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Tag: IOC

  • Most followed Paris 2024 hailed as “Olympic Games of a new era” by IOC president Bach-Xinhua

    LAUSANNE, Dec. 5 (Xinhua) — The Paris 2024 Olympic Games attracted a record 84 percent of the potential global audience – approximately five billion people – according to the Paris 2024 Insights and Audience Report released on Thursday.

    The report, based on independent research conducted on behalf of the International Olympic Committee (IOC), highlighted unprecedented digital engagement during the Games. Social media platforms saw 412 billion engagements, representing a 290 percent increase compared to the Tokyo Games, driven by over 270 million posts across various platforms.

    A total of 28.7 billion hours of footage were consumed globally across media platforms, marking a 25 percent increase from the previous Games. On average, each viewer watched nearly nine hours of coverage. In France, 95 percent of the population tuned in, watching an average of 24 hours of Olympic action.

    The IOC’s digital platforms also played an important role in this achievement, generating 16.7 billion engagements – an increase of 174 percent from prior Games. Combined, Olympic athletes, National Olympic Committees, International Federations, and Organizing Committees gained 85 million additional followers. Gen Z audiences, in particular, showed heightened levels of engagement, brand affinity, and connection to the Games compared to the general population.

    “Paris 2024 demonstrated the unprecedented global appeal of the Olympic Games,” said IOC president Thomas Bach. “The independent surveys also demonstrate that people believe that the Olympic Movement’s mission to unite the world in peaceful competition is more important than ever in a divided world and that the Olympic values truly resonate with younger generations.”

    “These were Olympic Games of a new era,” he noted.

    Being the first Olympic Games fully planned and delivered in line with Olympic Agenda 2020, Paris 2024 emphasized inclusiveness and sustainability, receiving positive feedback from both athletes and audiences.

    According to the report, 95 percent of athletes surveyed reported positive experiences. Seven out of ten people surveyed regarded Paris 2024 as a success and predicted that it would leave a positive legacy. Additionally, 85 percent of ticketed event spectators rated their experience as excellent or good.

    “They (the Paris 2024 Organizing Committee) prepared the ground for the wonderful excitement we all experienced this summer, and for which you cannot plan. In this way, our Olympic Agenda vision became a reality. Paris 2024 met the expectations of the world. These were truly Olympic Games of a new era. People were longing for something that gives them hope, that gives them joy, that makes them proud. Something they can believe in and something that brings us all together. And this was the Olympic Games Paris 2024.

    “I can only say merci beaucoup Paris 2024, and chapeau,” Bach said.

    The final evaluation of Paris 2024 will continue into 2025 as the official evaluation process concludes with Paris 2024’s final report to the IOC Session in March. ■

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  • Most followed Paris 2024 hailed as “Olympic Games of a new era” by IOC president Bach-Xinhua

    LAUSANNE, Dec. 5 (Xinhua) — The Paris 2024 Olympic Games attracted a record 84 percent of the potential global audience – approximately five billion people – according to the Paris 2024 Insights and Audience Report released on Thursday.

    The report, based on independent research conducted on behalf of the International Olympic Committee (IOC), highlighted unprecedented digital engagement during the Games. Social media platforms saw 412 billion engagements, representing a 290 percent increase compared to the Tokyo Games, driven by over 270 million posts across various platforms.

    A total of 28.7 billion hours of footage were consumed globally across media platforms, marking a 25 percent increase from the previous Games. On average, each viewer watched nearly nine hours of coverage. In France, 95 percent of the population tuned in, watching an average of 24 hours of Olympic action.

    The IOC’s digital platforms also played an important role in this achievement, generating 16.7 billion engagements – an increase of 174 percent from prior Games. Combined, Olympic athletes, National Olympic Committees, International Federations, and Organizing Committees gained 85 million additional followers. Gen Z audiences, in particular, showed heightened levels of engagement, brand affinity, and connection to the Games compared to the general population.

    “Paris 2024 demonstrated the unprecedented global appeal of the Olympic Games,” said IOC president Thomas Bach. “The independent surveys also demonstrate that people believe that the Olympic Movement’s mission to unite the world in peaceful competition is more important than ever in a divided world and that the Olympic values truly resonate with younger generations.”

    “These were Olympic Games of a new era,” he noted.

    Being the first Olympic Games fully planned and delivered in line with Olympic Agenda 2020, Paris 2024 emphasized inclusiveness and sustainability, receiving positive feedback from both athletes and audiences.

    According to the report, 95 percent of athletes surveyed reported positive experiences. Seven out of ten people surveyed regarded Paris 2024 as a success and predicted that it would leave a positive legacy. Additionally, 85 percent of ticketed event spectators rated their experience as excellent or good.

    “They (the Paris 2024 Organizing Committee) prepared the ground for the wonderful excitement we all experienced this summer, and for which you cannot plan. In this way, our Olympic Agenda vision became a reality. Paris 2024 met the expectations of the world. These were truly Olympic Games of a new era. People were longing for something that gives them hope, that gives them joy, that makes them proud. Something they can believe in and something that brings us all together. And this was the Olympic Games Paris 2024.

    “I can only say merci beaucoup Paris 2024, and chapeau,” Bach said.

    The final evaluation of Paris 2024 will continue into 2025 as the official evaluation process concludes with Paris 2024’s final report to the IOC Session in March. ■

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  • IOC Rejects Idea of International Federations Paying Prize Money To Olympic Gold Medalists

    IOC Rejects Idea of International Federations Paying Prize Money To Olympic Gold Medalists

    The International Olympic Committee (IOC) firmly let its stance be known regarding international federations paying Olympic prize money during the first of three days of its Executive Board meeting on Tuesday.

    For the 2024 Paris Olympics, World Athletics became the first global federation to award each of its gold medalists with prize money, offering $50,000 to each event winner.

    Normally, National Olympic Committees (NOCs) and national federations award prize money to their athletes.

    The IOC Board made it clear their disapproval of the move, and the idea of it being something that’s carried forward, during the meeting.

    Another layer to this is the fact that World Athletics is led by President Sebastian Coe, who is one of seven candidates to succeed Thomas Bach as IOC President early next year.

    IOC spokesperson Mark Adams summed up the discussion during a post-meeting news conference:

    “There was a large amount of agreement on the topic, I might even say unanimity, and it was a question, it was said, of principle, efficiency and distribution within the Olympic Movement,” Adams said.

    “As was said by the Executive Board in June, athletes are in teams of their National Olympic Committees and the NOCs prepare them, ands they should reward them – and, also a reminder, by the way, – this has been done for many decades. Many NOCs do this; the President [Thomas Bach], in fact, gave his own example. He received prize money when he won his gold medal in 1976, so it’s not new.”

    Adams went on to say that given the differences between countries and how they compensate their athletes for Olympic success, each National Olympic Committee knows “the best way to reward the athletes from their teams, in the national context.”

    He added that the biggest reason why the IOC is against international federations awarding prize money is the idea of “fairness,” detailing how, if everyone used the 2024 World Athletics model, it would “downgrade the Games to an elitist event.”

    “But perhaps, I think it was agreed by everyone, the best argument, the biggest argument is one of fairness. And here we have some quite good figures: the Olympic Games Paris overall, as you probably know, 91 NOCs won medals. If all the medalists – athletes and teams of all the sports – were rewarded, it would be about 1,000 athletes and teams who would benefit,” Adams said.

    “They mostly come from what you might call the well-funded, the privileged National Olympic Committees: 65% of the individual medalists and teams winning medals are from 15 NOCs who were on top of the medal tally.

    “And if you count the individual athletes who win medals in the team events as well, the percentage of athletes benefitting from such a prize money model would come from 15 privileged NOCs.

    “This means that the prize money for them would only increase the existing inequalities even further. And, of course, I need hardly say it was felt by the Executive Board that this goes against the mission of the International Olympic Committee, and it could very easily downgrade the Olympic Games to an elitist event with competition among only less than 10% of the 206 NOCs.”

    As noted by The Sports Examiner‘s Rich Perelman, the World Athletics model wouldn’t work for too many federations, as only a select few would be able to afford to pay Olympic prize money, with the International Gymnastics Federation (FIG) among those who don’t even pay prize money for their own World Championships.

    This is among the issues Coe will have to tackle in late January when he makes his case for IOC President before the election in March.



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  • Sebastian Coe pledges ‘clearcut policy’ on women’s sport in IOC pitch | Sebastian Coe

    Sebastian Coe has promised to introduce an “uncompromising and clearcut” policy to protect women’s sport and to look into awarding prize money to all Olympic medallists if he is elected International Olympic Committee (IOC) president.

    In a clear sign that Coe intends to be the change candidate in next March’s election, the World Athletics president also promised to make the IOC more open and democratic, and to do more to harness the talents of the organisation’s membership.

    Coe, who ran the London 2012 Games and is a double gold medallist, has the deepest CV of the seven candidates for the biggest job in global sports politics. However no Briton has held the presidency since the IOC was formed in 1894 and his candidacy is opposed by the current leader, Thomas Bach, who he fell out with after World Athletics banned Russian athletes.

    But in his first major interview since declaring his candidacy, Coe said he would not be a “vanilla” candidate and protecting the integrity of sport would be a key plank of his manifesto. For Coe that includes introducing far clearer rules when it comes to the issue of transgender athletes and athletes with a difference of sex development competing in the female category.

    Asked if he thought the current IOC guidance on the issue was too ambiguous, he replied: “Yes I do.” He also promised he would give “uncompromising” guidance to sports if elected. “It has to be a clearcut policy, and International Federations must have some flexibility,” he added. “But it is incumbent on the IOC to create that landscape. It’s a very clear proposition to me – if you do not protect [the female] category, or you are in any way ambivalent about it for whatever reason, then it will not end well for women’s sport. I come from a sport where that is absolutely sacrosanct.”

    The issue became a major story at the Paris Olympics boxing tournament with Algeria’s Imane Khelif and Taiwan’s Lin Yu-ting both winning gold medals after being banned from the 2023 world championships. The International Boxing Association (IBA), which ran the event, said it had tested both fighters and their “DNA was that of a male consisting of XY chromosomes”.

    Imane Khelif celebrates after being announced as the winner of her gold medal match in Paris. Photograph: Tom Jenkins/The Guardian

    However the IOC decided that Khelif and Lin should be allowed to fight in Paris as it said they were female on their passports. It also accused the IBA of violating medical and ethical norms by leaking the test results. Asked whether he winced when he saw the boxing in Paris, Coe replied: “I was uncomfortable.”

    Earlier this year, World Athletics introduced a $50,000 prize for all gold medallists in Paris. And Coe made it clear that he wanted the policy expanded to all sports in future Games given the IOC could afford it. “I have always talked about the wherewithal and the wellbeing of the athletes and giving them financial skin in the game,” said Coe. “I think that can be done in a way that is respectful of the Olympic philosophy but I have to accept we’re in a different landscape.”

    Coe has earned plaudits at World Athletics for tackling doping by introducing the Athletics Integrity Unit, banning Russia and ensuring a gender equal board. But he insisted that his best attribute was being a consensus builder.

    “One of my strengths is being good at building teams,” he said. “I did it in London. I did it at the National Olympic Committee. I did it at World Athletics. And I do, genuinely, work by consensus. But that doesn’t mean that on occasions I’m not prepared to make tough decisions.”

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    Asked whether the IOC needed to let the air in and be more democratic, Coe nodded. “You have got to give the members more voice. We’ve got exceptional people sitting in that membership, and I want to make sure that they are absolutely utilised to the best of their ability.

    “There are people in the movement that would be first pick on any international board. And I’m not just talking about commercial people – we’ve got cultural leaders, filmmakers, educationalists, coaches, athletes, media owners, royal families and politicians.

    Coe also made it clear he believed he could be a catalyst for change. “I have been in training for this for most of my life,” he said. “I think I can make a difference, and I do have a plan and a vision for what that difference looks like.

    “I think change is necessary, but in a respectful and sensible and thoughtful way, not at the risk of destabilising. We’re in a fast-changing landscape, and change is absolutely crucial. I have a passion for the Olympic movement. It’s been my life.”

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  • IOC takes 2026-32 Olympic media rights tender to sub-Saharan Africa

    IOC takes 2026-32 Olympic media rights tender to sub-Saharan Africa

    The Infront agency held the main package of sub-Saharan African rights for Paris 2024. (Image Photo Agency/Getty Images)

    The International Olympic Committee (IOC) has begun a tender process in sub-Saharan Africa and South Africa covering media rights for the 2026-32 period.

    The Olympic governing body has set a deadline of November 5 for responses to this tender, Sportcal (GlobalData Sport) has been told.

    The process is understood to cover the 2028 (Los Angeles, US) and 2032 (Brisbane, Australia) Summer Olympics, as well as the Winter Games in 2026 (Milan-Cortina) and 2030 (the French Alps).

    Interested parties should contact mediasales@olympic.org.

    For the most recent Olympics, the summer games earlier this year in the French capital of Paris, sub-Saharan African distribution rights were held by the Infront agency, while in South Africa the event was covered by both free-to-air SABC and pay-TV heavyweight SuperSport.

    The Infront tie-up – unveiled in mid-2019 – had covered the 2022 Winter Games in Beijing, as well as this year’s summer edition, and those rights extended across 44 countries.

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    The SuperSport and SABC deals, meanwhile, were unveiled in mid-2017.

    In terms of a sub-Saharan African TV audience, the 2026 and 2030 Winter Olympics will likely see the largest audiences, due to a more favourable timezone than the US’ West Coast in four years, and then Australia in 2032.

    Other markets in which rights for the next quartet of Olympic Games have not yet been allocated include New Zealand, the Middle East and North Africa (MENA), India, the Caribbean, Brazil (although only on a non-exclusive basis for 2028), and in-flight/on-ship rights.

    Indeed, Sportcal understands another tender for the upcoming cycle is set to launch within the next week.

    In terms of major deals already tied up for the next Olympic cycle, meanwhile, last year saw Infront tie up distribution rights through 2032 in Central and Southeast Asia, Warner Bros Discovery and the European Broadcasting Union do so in the latter region, while Australia’s Nine Network also snapped up rights.


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