The fashion industry is set for a captivating experience as the hugely anticipated GTCO Fashion Weekend kicks off tomorrow in Lagos, Nigeria.
The Fashion Weekend, powered and founded in 2016 by Guaranty Trust Holdings, will start from tomorrow and continue on Sunday, November 10 at the GTCenter in Lagos.
The fashion weekend, a veritable platform for showcasing Africa’s finest talents and fostering small businesses in the fashion industry, will bring together global fashion leaders and industry experts and present networking opportunities for hundreds of local fashion enterprises to expand their businesses, tap into new markets and position themselves for sustained growth.
Segun Agbaje, the Group Chief Executive Officer, GTCO Holdings, said the 2024 edition of the GTCO Fashion Weekend is more than an event but a deliberate and collective effort to uplift, empower, and celebrate the incredible talent Africa has to offer.
“As we celebrate this edition, let us reflect on the broader impact of African fashion on the world. It is a growing global phenomenon, embraced by international designers and celebrities. African designs are appearing in luxury boutiques in Paris, Milan and New York. Our fabrics, patterns and aesthetics are influencing fashion houses worldwide.
“We understand the importance of supporting this growth. Our commitment to African fashion goes beyond this weekend’s event, and we remain dedicated to promoting creativity, empowering entrepreneurs, and ensuring that the world continues to recognize the incredible potential of African fashion.
“So whether you’re attending a masterclass, shopping the latest collections, or watching the runway come alive, this weekend is about embracing the diversity, creativity, and brilliance that African fashion represents. I encourage you to fully enjoy and engage with all that this 7th edition of the GTCO Fashion Weekend 2024 has to offer,” Agbaje said.
This year’s event will showcase curated collections from Africa’s finest brands and designers including Hue By Idera, Tolu Coker, Oríré, Gert-Johan Coetzee, Eric Raisina, Onalaja, Xu Zhi, Ituen Basi, Selly Raby Kane, Laquan Smith, Sukeina and Romeo Hunte.
Other guests would be thrilled and entertained with glamorous, creative designs, including casual, corporate, party wear and Afrocentric styles.
The 2024 GTCO Fashion Weekend will feature a series of online masterclasses led by four esteemed fashion industry experts like Lulu Kennedy, Patricia Bright, Sheika Daley and Ted Gibson.
These masterclasses, tailored for entrepreneurs and fashion enthusiasts, will provide valuable insights into building and sustaining fashion brands in the present and future.
Lulu Kennedy, a fashion editor, will be speaking on ‘Incubating Talent: Supporting The Next Generation’ while Patricia Bright, a fashion Influencer will be handling ‘Style, Influence + Everything In Between: Creating Your Online World’.
Celebrated make-up artist, Sheila Daley, will speak on ‘A Maestro In The World of Celebrity Makeup Artistry’ and will be ended by Ted Gibson, a celebrity hairdresser with a salon in New York with notable clients include Anne Hathaway, Renée Zellweger, Kate Gosselin, Zoe Saldana, and Ashley Greene. In 60 minutes, the hair expert will be taking participants on the trip with the topic ‘Iconic Hair: The Hollywood Story’.
Six designers will also present during the event. They include Ninie, Moye Africa, Lohije, Ibilola Ogundipe, Jewel Jamila and Elpis Megalio.
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