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Tag: Liquid

  • BCN Visuals Partners with Liquid Outdoor Media to Bring 3D Advertising to Lifestyle Centers |

    Revolutionary 3D Digital Experiences Set to Transform the Advertising Landscape in High-Traffic Retail and Lifestyle Destinations

    NEW YORK – Dec. 4, 2024 – PRLog — BCN Visuals, a global leader in 3D anamorphic content creation, and Liquid Outdoor Media, a leading boutique outdoor advertising company, have partnered to launch immersive 3D anamorphic activations at lifestyle centers across the United States through BCN Visuals’ groundbreaking stand-alone digital display, Landmarks.

    Landmarks are digital cubes that stand 10 feet tall and wide, which transform any location into a fully immersive experience, driving audience engagement and leaving a lasting impression. This first-to-market product offering is a transformative tool that blends the digital and physical worlds. Landmarks redefine the advertising experience by bringing eye-catching, hyper-realistic 2D and 3D anamorphic digital installations to high-traffic retail and lifestyle destinations.

    BCN Visuals and Liquid Outdoor Media aim to revolutionize the advertising experience for brands looking to enhance their connection with consumers. By introducing 3D anamorphic activations to lifestyle centers, the partnership will allow brands to stand out in a new and innovative way with visuals that appear to burst from the screen, creating highly engaging experiences that invite passersby to stop, watch, and interact.

    “At BCN Visuals, our mission is to push the boundaries of visual storytelling. Through our collaboration with Liquid Outdoor Media, we are excited to bring the wow factor of 3D anamorphic technology to lifestyle centers across the U.S., making digital art a core part of the consumer journey,” said Charles Chimera, Global Chief Growth Officer at BCN Visuals. “Our immersive activations will not only elevate the brand presence of advertisers but also contribute to the vibrancy and appeal of these environments.”

    With more brands seeking innovative ways to captivate audiences, the partnership between BCN Visuals and Liquid Outdoor Media is well-positioned to deliver experiences beyond traditional advertising, allowing brands to make a lasting impression in prime, high-traffic locations.

    “Liquid is the leader in the open-air lifestyle center space, and this powerful addition to the portfolio aligns perfectly with our real-estate partners’ vision to enhance their visitor experience while generating additional ancillary revenue. Most importantly, it provides our advertising clients with a truly unique and powerful medium to deliver their brand message,” said Patrick Sherry, Managing Partner at Liquid Outdoor. “This is the perfect extension to our tech-driven national digital out-of-home media network. We believe this is the ideal environment for the Landmark – properties created as community hubs, designed to host large crowds and frequented by upscale audiences with extended dwell times.”

    Landmarks will debut across multiple high-profile mixed-use properties and tent-pole events in major markets, marking the beginning of this groundbreaking initiative. This launch will showcase the transformative power of 3D anamorphic content in a vibrant, high-traffic environment, setting the stage for future installations across the country. Both BCN Visuals and Liquid Outdoor Media are thrilled to bring this innovative experience to life, redefining how brands connect with audiences in dynamic, real-world settings.

    About BCN Visuals

    BCN Visuals is an award-winning innovation technology company and digital studio. Known for pioneering 3D anamorphic billboards and revolutionizing digital out-of-home, we collaborate with brands and agencies who want to leave an indelible mark. For more information, visit http://bcnvisuals.com and follow us on LinkedIn.

    About Liquid Outdoor Media

    Liquid Outdoor Media is a technology-focused, boutique outdoor advertising company with over 55 static and digital billboards and over 250 digital interactive smart kiosks in 12 major metropolitan markets. Since 2008, Liquid Outdoor has been developing successful projects in both public and private spaces that generate significant ancillary income for its partners.  Headquartered in Manhattan and with regional offices in Los Angeles, Miami, Westchester, NY, and New Jersey, Liquid has a talented team that prides itself on offering unique media assets with exceptional customer service. For more information, visit http://liquidoutdoor.com and follow us on LinkedIn.

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  • 5 Effortless Strategies To Cut Liquid Calories And Boost Weight Loss

    5 Effortless Strategies To Cut Liquid Calories And Boost Weight Loss

    When it comes to shedding those extra pounds, the journey often begins with the simplest changes in our daily habits. Calories is the buzzword in the world of weight loss and everyone seems to be scared of it. Did you know that what we see as calories is not the whole picture? We consider only the calories that we get from food. What about the ones that we get from beverages? Intrigued? Well, these are called liquid calories and excess of these are bad for weight loss. While we focus on avoiding fried and junk food, what frequently goes overlooked is our liquid intake. Those seemingly harmless beverages can sneak in extra calories and hinder our weight loss efforts. Fear not, for we’ve gathered some easy tips to help you keep those liquid calories at bay and make strides toward your weight loss goals.
    Before we learn how to avoid liquid calories, we must know the truth about calories. However bad it sounds, calories are not that bad for our health. Consultant nutritionist Rupali Datta reveals, “Calories are actually an energy measure and are needed by our bodies to stay alive!” So, some amount of calories from good food and drink sources are actually good for you but you must exercise caution with the amount and the way you consume them, and should definitely prevent the intake of excessive and harmful calories. Carbonated drinks, energy drinks, and artificially flavoured drinks – all are sources of harmful liquid calories. So, how do you prevent their intake? Find out below.

    Also Read: The Hidden Truth: Why Counting Calories Won’t Lead to A Healthier You

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    Photo Credit: iStock

    Here Are 5 Tips To Keep Harmful Liquid Calories Away:

    1. Rise and shine with warm water:

    Begin each morning with a glass of lukewarm water infused with a teaspoon of honey and a touch of lemon. This ritual kick-starts your metabolism and helps your system flush out toxins, paving the way for more effective weight loss.

    2. Keep hydration within reach:

    After starting the day with water, it’s essential to maintain that momentum throughout the day. Keep a water bottle with you and you will stay hydrated throughout the day and will not crave an unhealthy thirst quencher.

    3. Infuse your diet with infused water

    If plain water is losing its appeal, infused water might be your refreshing solution. Infuse water with your favourite fruits, vegetables, and herbs. The hint of flavour will not make you miss other beverages that should be avoided.

    4. Say goodbye to sugary sips:

    Aerated beverages, sugary soda, and packaged fruit juices may be tempting, but they can set back your weight loss journey. These seemingly harmless drinks often hide added sugars that can cause weight gain.

    5. Drink caffeine in moderation

    If you can’t do without coffee or tea, you’re not alone. These beverages bring their share of health benefits, but it’s crucial to strike a balance. Excessive caffeine consumption can lead to dehydration, which might drive you to consume more harmful liquid calories.
    By making mindful choices about your liquid intake, you’re taking a significant step toward achieving your weight loss goals.

    Disclaimer: This content including advice provides generic information only. It is in no way a substitute for qualified medical opinion. Always consult a specialist or your own doctor for more information. NDTV does not claim responsibility for this information.

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  • Food Authority Issues Advisory On Unauthorised Use Of Liquid Nitrogen In Food And Drinks

    Food Authority Issues Advisory On Unauthorised Use Of Liquid Nitrogen In Food And Drinks

    The Food Safety and Standards Authority Of India (FSSAI) has issued an advisory against the use of liquid nitrogen in food and drinks at the point of sale. It has specifically cautioned restaurants, bars, food-serving establishments/caterers in fairs, marriages, etc. The FSSAI states that it has come across several instances of the use of this element “to make the food items like ice creams, cocktails, meetha paan, bakery items like biscuits, desserts, etc. more eye-pleasing or to add some theatre look at the time of serving.” However, such usage is “unauthorised” and the consumption of items infused with liquid nitrogen has led to serious health issues/injuries, it points out.
    Also Read:Remove “100% Fruit Juice” Claims From Labels, Ads: Food Authority’s Latest Directive
    “Liquid nitrogen which is illicitly being used directly at the point of serving/plating is not allowed as this is not the intended purpose/technological use of the additive and shall be considered as non-compliance by the food businesses doing so,” the FSSAI said. Furthermore, it clarified that the addition of liquid nitrogen at the point of sale, immediately before consumption, is not outlined in the Food Safety and Standards regulations. “It is intended to serve one or the other technological use… during food processing only”, reads the advisory.

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    Liquid nitrogen is gaseous at room temperature. Photo Credit: Pexels

    Also Read:Food Authority Warns Against Artificial Ripening Of Fruits Using Calcium Carbide
    Liquid Nitrogen (INS 941) is described as a “colourless, odourless gas or liquid” with the functional use of “freezing agent, propellant, packaging gas and foaming agent.” According to the FSS regulations, the element is permitted to be used in dairy-based desserts – Ice Cream at the GMP (Good Manufacturing Practice) level for the technological function of contact freezing and cooling only. “Any violation to this shall result in the initiation of statutory action against the Food Businesses in accordance with FSS Act, 2006 and rule/regulations made thereunder,” the food authority warned.

    In May 2024, a 12-year-old girl in Bengaluru had to be hospitalised after eating a “smoky paan” infused with liquid nitrogen at a wedding event. She was diagnosed with a condition called perforation peritonitis – a hole in the stomach. Liquid nitrogen has a very low boiling point (-196 degrees Celsius) and is gaseous at room temperature. Ingestion of such a low-temperature gas can be harmful – and even fatal – due to the effect of the extreme cold on the body.
    Also Read:Food Authority Asks Restaurants To Follow Rules Of Displaying Food Information

    About Toshita SahniToshita is fuelled by wordplay, wanderlust, wonderment and Alliteration. When she is not blissfully contemplating her next meal, she enjoys reading novels and roaming around the city.

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