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Tag: Media

  • From Social Media Likes To Lifestyle, How Millennials And Gen Z Are Shaping Their Way To A New World, Literally!

    From Social Media Likes To Lifestyle, How Millennials And Gen Z Are Shaping Their Way To A New World, Literally!

    These tech-savvy generations with their smartphones glued to their hands, are setting the pace for everything from e-commerce explosions to eco-friendly revolutions—“Buy Now, Pay Later” options or turning their ethical compass into spending power.

    Hence, Millennials and Gen Z are rewriting the rules of consumption and they’re doing it with style.

    42 Statistics on Gen Z Spending Habits

    Millennials And Gen Z Changing Global Consumption Patterns

    Millennials those who are born between 1981-1996 and Generation Z, born between 1997-2012 are reshaping global consumption patterns in many ways than one. Their preferences, shaped by technology, values around sustainability, and a need for personalization, are driving key changes across industries.

    So what are the key factors behind these shifts, supported by relevant data, as we examine their impact on businesses and markets?

    1. Digital-Native Behaviors Giving Rise To E-Commerce and Social Media Shopping

    Since, Millennials and Gen Z have grown up with the internet, smartphones, and social media, it has impacted and influenced their shopping behaviours in more ways than one.

    As a result, E-commerce has experienced rapid growth due to these tech-savvy generations.

    According to eMarketer, global e-commerce sales reached $5.2 trillion in 2021, and a significant portion of this demand comes from Millennials and Gen Z consumers.

    Likewise, a Shopify study revealed that 67% of Millennials and 63% of Gen Z prefer shopping online over physical stores. Moreover, social media platforms like Instagram, TikTok, and YouTube have become integral to their shopping habits.

    According to McKinsey, Gen Z, in particular, is seen engaging with influencers and digital content to discover new products, with 54% of Gen Z using social media for product research.

    These platforms have blurred the lines between content consumption and e-commerce as they provide tailored shopping experiences and direct links to purchase.

    What Makes Them Buy: The Gen Z Spending Habits To Know in 2023 • The Shelf

    2. Value-Driven Consumption Aiming At Sustainability, Ethical Choices

    Notably, both Millennials and Gen Z place significant importance on environmental sustainability and ethical practices; hence, they are more likely to support brands that align with their values, such as reducing carbon footprints, using sustainable materials, and promoting social causes.

    A 2022 study by First Insight showed that 73% of Gen Z and 62% of Millennials are willing to pay more for sustainable products, emphasising their priority on ethical consumption.

    This generational shift has accelerated the growth of sustainable and eco-friendly industries and according to Statista the global market for sustainable fashion is projected to have reached $8.25 billion in 2023.

    Additionally, the rise of secondhand marketplaces like ThredUp and Depop, popular with younger consumers, demonstrates their commitment to reducing waste.

    To give it some perspective, ThredUp’s 2022 Resale Report found that the secondhand clothing market grew 24 times faster than traditional retail in 2021, driven by Millennials and Gen Z’s desire to extend product life cycles.

    Shopping behaviours of young millennials and generation-Z: Implications for companies, ET BrandEquity

    3. Experience Over Material Goods

    It also has been noted that it is experiences, rather than material possessions, that hold more appeal for these younger generations.

    According to a 2021 Eventbrite survey, 78% of Millennials prefer to spend money on experiences over goods, such as travel, dining, and entertainment.

    Hence, the alignment has created growth in industries related to leisure, tourism, and digital experiences (such as video games and virtual events).

    Gen Z, in particular, has grown up with access to technology that facilitates experiences through virtual means.

    In the gaming sector, Gen Z is the primary demographic, accounting for 40% of global gaming revenue. Similarly, demand for streaming services like Netflix, Disney+, and Spotify has surged, with these generations preferring on-demand, personalized content.

    The global streaming market, which reached $100 billion in 2021, is largely driven by this shift in preferences.

    Gen Z Buying Habits: What Gen Z Spends On & Why Marketers Need to Care

    4. Financial Responsibility and “Buy Now, Pay Later” Services

    Surprisingly, Millennials and Gen Z are known for their cautious approach to financial management, perhaps shaped by the financial crises, the rise in student loan debt, and economic uncertainty.

    Hence, traditional credit cards are often avoided in favour of more flexible financing options. The “Buy Now, Pay Later” (BNPL) model has surged in popularity, with companies like Klarna, Afterpay, and Affirm catering to this demand.

    According to Worldpay’s 2022 Global Payments Report, BNPL accounted for 2.1% of global e-commerce transactions in 2021, and this figure is expected to rise as younger consumers favour short-term instalment plans.

    5. Health and Wellness Focus

    Both Millennials and Gen Z are also driving demand in the health and wellness industry. Their top priority is mental and physical well-being, resulting in significant growth in fitness products, organic foods, and mental health apps.

    According to the Global Wellness Institute, the global wellness market was valued at $4.4 trillion in 2020, with Millennials and Gen Z accounting for much of this demand.

    For example, plant-based diets are particularly popular among these groups, with 65% of Gen Z and 79% of Millennials reporting they are willing to incorporate more plant-based foods into their diets, according to a 2022 study by Bloomberg Intelligence.

    This shift has fueled the rise of companies like Beyond Meat and Impossible Foods, and it is expected that the plant-based food market will grow to $162 billion by 2030.

    Shopping Habits of Gen Z - Storyly

    In India, CLSA’s Report

    Urban Indians are ditching old-school retail and FMCG buys for the thrill of experiences, travel, and endless food deliveries, according to CLSA’s latest report.

    Traditional consumption? That’s so yesterday.

    Take Sunday, for instance: more than 1 lakh people were left heartbroken after queuing up for Coldplay tickets, only to watch them sell out in minutes. But don’t sweat it—Chris Martin and co. have added a third show to keep up with India’s insatiable demand.

    And if you’re desperate enough, you can snag a resale ticket—if you’re willing to shell out five times the original price.

    Not to be outdone, Punjabi superstar Diljit Dosanjh just sold 2.5 lakh tickets at an average of $90 each, while Dua Lipa and Bryan Adams have also left fans scrambling for tickets.

    These concert sprees have already pumped Rs 350-400 crore into the economy—nearly 40% of what some fast-food chains make in a whole quarter.

    Heartbreakingly, Millennials and Gen Z aren’t looking to splurge on burgers and sodas anymore, instead their wallets are going toward experiences, fast fashion, luxe beauty products, and premium gadgets.

    But don’t think the food delivery giants are sweating it—Zomato and Swiggy are still riding high, with Zomato named CLSA’s top pick.

    Zomato’s food delivery biz has seen over 25% growth quarter after quarter, miles ahead of the sluggish single-digit gains from fast-food chains. And with Paytm’s ticketing business now under its belt, Zomato is ready to serve up a full menu of experiences—from booking restaurants to snapping up concert tickets—all in one app.

    CLSA is bullish on Zomato, bumping its target price up to Rs 353 per share, a 21.5% upside from the previous Rs 290.5.

    And it’s not just Zomato cashing in—MakeMyTrip and Nykaa are thriving too.

    Beauty sales on Nykaa skyrocketed 28%, airline bookings on MMYT soared 29%, and Trent’s fashion sales surged 22% in Q1 FY2025.

    The Shopping Behaviours of Gen Z and Millennials

    Hence, the future of spending in India?

    Well, it’s all about the experience!

    The Last Bit, In an era where instant gratification reigns supreme, Millennials and Gen Z are rewriting the rules of retail.

    These digital natives are turning to e-commerce platforms as their go-to for everything—from groceries to high-end fashion—with a click of a button.

    These tech-savvy cohorts prefer to shop from the comfort of their homes, often influenced by their favourite social media personalities. According to eMarketer, global e-commerce sales reached a whopping $5.2 trillion in 2021, and these two generations are largely responsible for that surge.

    Likewise, Social media has become the new storefront, where Instagram influencers and TikTok stars serve as virtual sales reps, guiding Gen Z and Millennials toward their next “must-have” product. With 67% of Millennials and 63% of Gen Z opting for online shopping, traditional retail is scrambling to keep up.

    Unlike their predecessors, Millennials and Gen Z are not just consumers—they’re conscious consumers. For them, buying something isn’t just about fulfilling a need; it’s about aligning with their values. Whether it’s eco-friendly packaging, fair trade certifications, or supporting social causes, these generations are willing to put their money where their mouth is.

    In fact, 73% of Gen Z and 62% of Millennials are willing to pay more for sustainable products, according to a study by First Insight.

    Hence, this shift in values has ignited a global push for ethical consumption, forcing brands to rethink their strategies giving way to the rise of sustainable fashion to eco-friendly beauty products.

    Businesses are waking up to the reality that if they don’t go green, they might not survive in this new age of consumer activism and the credit for that goes to Millennials and Gen Z!

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  • California governor to sign a law to protect children from social media addiction

    California governor to sign a law to protect children from social media addiction

    SACRAMENTO, Calif. — California will make it illegal for social media platforms to knowingly provide addictive feeds to children without parental consent beginning in 2027 under a bill Democratic Gov. Gavin Newsom will sign, his office said Friday.

    California will follow New York state, which passed a law earlier this year allowing parents to block their kids from getting social media posts suggested by a platform’s algorithm. Utah has passed laws in recent years aimed at limiting children’s access to social media, but they have faced challenges in court.

    The California bill will take effect in a state home to some of the largest technology companies in the world after similar proposals have failed to pass in recent years. It is part of a growing push in states across the country to try to address the impacts of social media on the well-being of children.

    “Every parent knows the harm social media addiction can inflict on their children — isolation from human contact, stress and anxiety, and endless hours wasted late into the night,” Newsom said in a statement. “With this bill, California is helping protect children and teenagers from purposely designed features that feed these destructive habits.”

    The bill bans platforms from sending notifications without permission from parents to minors between 12 a.m. and 6 a.m., and between 8 a.m. and 3 p.m. on weekdays from September through May, when children are typically in school. The legislation also makes platforms set children’s accounts to private by default.

    Opponents of the legislation say it could inadvertently prevent adults from accessing content if they cannot verify their age. Some argue it would threaten online privacy by making platforms collect more information on users.

    The bill defines an “addictive feed” as a website or app “in which multiple pieces of media generated or shared by users are, either concurrently or sequentially, recommended, selected, or prioritized for display to a user based, in whole or in part, on information provided by the user, or otherwise associated with the user or the user’s device,” with some exceptions.

    The subject garnered renewed attention in June when U.S. Surgeon General Vivek Murthy called on Congress to require warning labels on social media platforms and their impacts on young people. Attorneys general in 42 states endorsed the plan in a letter sent to Congress last week.

    State Sen. Nancy Skinner, a Democrat representing Berkeley who authored the California bill, said after lawmakers approved the bill last month that “social media companies have designed their platforms to addict users, especially our kids.”

    “With the passage of SB 976, the California Legislature has sent a clear message: When social media companies won’t act, it’s our responsibility to protect our kids,” she said in a statement.

    ___

    Associated Press writer Trân Nguyễn contributed to this report.

    ___

    Austin is a corps member for The Associated Press/Report for America Statehouse News Initiative. Report for America is a nonprofit national service program that places journalists in local newsrooms to report on undercovered issues. Follow Austin on X: @sophieadanna



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  • September 20, 2024 – Sheridan Media

    September 20, 2024 – Sheridan Media

    Sheridan County HS Football: All 3 Sheridan County High School Football teams are at home tonight, but most of the hype will be focused on the game at Sheridan.

    The 3-time defending 4A State Champion Broncs host Cheyenne East, who they have defeated in each of the last 2 state championship games and it just so happens, the Thunderbirds are the last team to beat them, which was back in 2021.

    If Sheridan wins, the team would set a new Wyoming High School Football State Record for longest winning streak in history, with their 35th consecutive win.

    Currently the Broncs’ 34-game win streak, is the 7th longest active winning streak in the country and is the longest active winning streak west of Nebraska.

    Head Jeff Mowry says the team is well aware of all the record hype, and while it’s been nice to celebrate each win and get all the love that comes with it, there’s still a job to do, and a game to focus on and play tonight.

    Kickoff is scheduled for 6pm.

    You can watch the video livestream of the game at sheridanmedia.com.

    Shane Parker will also have the radio play-by-play call on AM 1410 KWYO and 106.9 FM.

    Elsewhere in Sheridan County, Big Horn and Tongue River both have home games tonight.

    The Rams host Newcastle, while the Eagles entertain Moorcroft.

    Both of those games are also scheduled to kickoff at 6pm.


    Sheridan County HS Volleyball: Sheridan and Big Horn play today and tomorrow at the Casper Invitational.

    Today the Lady Broncs play Natrona County, Laramie and Douglas, while the Lady Rams play Campbell County, Cheyenne Central and Evanston.

    Tomorrow’s schedule and opponents are dependent on today’s results.

    Tongue River plays today at Sundance starting at 2pm and will play their home opener tomorrow vs. 3A Lovell also starting at 2pm.

    Last night Arvada-Clearmont lost at Buffalo against the Lady Bison JV squad 3-nothing.

    The Lady Panthers are back in action today at Kaycee, beginning at 5pm and also play tomorrow at Hulett starting at 2:30pm.


    Sheridan County HS Golf: The Wyoming High School State Meets start today and will conclude tomorrow.

    Sheridan is at the 4A State Meet at Star Valley.

    Tongue River and Big Horn are co-hosting the 2A State Meet.

    Competition at Kendrick Golf Course is scheduled to start today at 10am and tomorrow at 9am.


    Sheridan HS Tennis: The Sheridan Boys are North Regional Champions for the 2024 season, and won 3 individual regional championships along the way.

    Regional champs were Sean Brown in #1 Singles, Jaeger Conrad and Tanner Hamrick in #2 Doubles and Matt Brown and Drew Miller in #3 Doubles.

    Shaw Walker and Ben Bujans finished 2nd in #1 Doubles and Carter Gray was 3rd in #2 Singles.

    The Lady Broncs finished tied for 6th with Natrona County.

    Lexi Clark and Larissa Hoffman finished 4th in #2 Doubles.

    Click here to see results

    The 2024 State Meet is next week beginning Thursday at Gillette.


    Sheridan County HS Cross Country: Tomorrow is the Michelle Ludwig Invitational at the Sheridan VA Hospital.

    The varsity girls race starts at 11am and the varsity boys race starts at 11:30.

    Sheridan and Big Horn will be racing in this event.

    Tongue River had a change in their schedule and will run today at Douglas.


    Sheridan HS Girls Swimming and Diving: Sheridan will compete in their home opener today vs. Campbell County and Thunder Basin beginning at 4pm.

    Tomorrow, the Lady Broncs will swim at home starting at 10am against TB, Kelly Walsh and Natrona County.


    Sheridan College Rodeo: The Sheridan College team is back in action today, tomorrow and Sunday at Central Wyoming College in Riverton.

    Next weekend is the Pat Hamilton Memorial Rodeo at the Sheridan County Fairgrounds.


    University of Wyoming Football: The Wyoming Cowboys play tomorrow at North Texas.

    Kickoff is scheduled for 5pm and you can hear the game LIVE on AM 1410 KWYO and 106.9 FM.


    Denver Broncos Football: The Denver Broncos play Sunday at Tampa Bay.

    Kickoff is scheduled for 11am and you can hear that game LIVE on Fox Sports 106.3 FM.


    Colorado Rockies Baseball: The Colorado Rockies were off yesterday and will begin their final road trip of the season today with a 3-game series at the LA Dodgers.

    First pitch today is scheduled for 8:10pm.

    Tomorrow’s game starts at 7:10pm and Sunday’s game at 2:10pm.

    After this weekend the Rocks will play their final 6 games of the regular season at home.

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  • Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Studies that find a reduction in dementia risk through lifestyle changes and treatments are frequently reported in the news.

    While such findings are important and should be shared with the public, they must be communicated with care, says Professor Eef Hogervorst, a neuropsychologist and epidemiologist specialising in dementia research.

    In this expert comment piece, Professor Hogervorst discusses the complex factors that influence dementia risk and why we must not oversimplify research findings by presenting lifestyle changes and treatments as straightforward solutions that will work for everyone.

    Why is it difficult to identify which lifestyle changes and treatments reduce dementia risk?

    “Dementia prevention in public messaging is sometimes presented as a simple checklist: fix your vision, maintain your hearing, exercise regularly, and you’ll lower your risk,” says Professor Hogervorst.

    “But this kind of narrative is an oversimplification and overlooks the complex web of socio-economic, genetic, and health factors that influence dementia, which aren’t easily addressed by individual actions alone.

    “While many studies indicate that specific treatments or lifestyle changes are associated with a lower dementia risk, it’s important to communicate findings with care and consider the broader context in which the research is conducted. This includes examining the study conditions, the participants involved, and other influencing factors.

    “The benefits observed in studies may not apply equally to everyone and can be influenced by participants’ socio-economic status, overall health, or other variables beyond the treatment or lifestyle change itself.

    “For instance, if a study examining the impact of a specific treatment draws its findings from a group primarily composed of affluent individuals, any observed reduction in dementia risk might reflect their broader socio-economic advantages rather than the effectiveness of the treatment being studied.

    “Affluent individuals generally have better access to healthcare and healthier lifestyles, including better diets, more exercise, and lower stress levels – all of which are associated with lower dementia risk.

    “This can make it difficult to disentangle the effects of a treatment from the broader benefits of a higher socio-economic status.”

    Professor Hogervorst continued: “Health factors also make it hard to conclude if lifestyle changes and treatments are having a direct impact on dementia risk.

    “Heath conditions can be complex and interconnected. Cardiovascular disease, diabetes, and lifestyle factors like smoking and alcohol use, can impact the brain and overall health through mechanisms like reduced oxygen supply, high blood glucose levels, and plaque formation.

    “It could be that a lifestyle change or treatment addresses an underlying condition that in turn impacts dementia risk.

    “For instance, let’s say treating hearing loss appears to reduce dementia risk. It’s possible that someone who has their hearing loss treated may start engaging in activities they previously avoided, like exercising, which improves their cardiovascular health.

    “This improvement in cardiovascular health, rather than the treatment of hearing loss alone, could be what lowers their dementia risk.

    “So, it’s important to recognise that the benefit might come from addressing broader, interconnected health problems rather than treating one specific condition.

    “In addition, it is unclear how genetics that increase risk for dementia – such as having an APOE ε4 gene – interact with lifestyles, with many studies showing opposing results.”

    Is there anything that can be done to reduce dementia risk?

    Professor Hogervorst said: “Without robust long-term treatment studies, the idea of preventing dementia with certain lifestyle changes or treatments remains, in many cases, more theoretical than practical.

    “Instead of presenting lifestyle changes and treatments as guaranteed solutions, it is perhaps more realistic to say, ‘this looks promising, you might want to consider trying it,’ while being careful not to place the burden solely on individuals.

    “By promoting the idea that certain treatments will reduce dementia risk for everyone, we risk reverting to a damaging 1980s mindset, where failing to take the ‘right’ preventive steps implies it’s somehow your fault if you develop a condition.

    “This narrative not only oversimplifies the complexities of dementia, but also unfairly blames individuals for factors largely outside their control.”

    “That said, there are reasonable evidence-backed steps that can help prevent or impact the progression of a range of age-related conditions, including dementia, vision loss, cancer, and heart disease”, says Professor Hogervorst.

    “This includes a healthy Mediterranean-type diet, engaging in regular exercise, staying socially active, and avoiding smoking.

    “But ultimately, the key to reducing dementia risk lies in public health strategies that address health inequalities.

    “It’s not just about advising people to eat better, exercise more, and go to health checks; it’s about ensuring these options are realistically available and accessible to everyone.”

    To learn more about Professor Hogervorst’s research, check out her Research Spotlight. You can also read her latest Conversation article, ‘How your vision can predict dementia 12 years before it is diagnosed – new study’, by visiting the news outlet’s website.

    Professor Hogervorst has also co-authored a new book, ‘Creating Empowering Environments for People with Dementia: Addressing Inclusive Design from Homes to Cities.’ Details are on the Routledge website.

    Notes for editors

    Press release reference number: 24/168

    Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

    It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running. 

    Loughborough is ranked 7th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2025 and 10th in the Times and Sunday Times Good University Guide 2024. 

    Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen’s Anniversary Prizes. 

    The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

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  • Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Studies that find a reduction in dementia risk through lifestyle changes and treatments are frequently reported in the news.

    While such findings are important and should be shared with the public, they must be communicated with care, says Professor Eef Hogervorst, a neuropsychologist and epidemiologist specialising in dementia research.

    In this expert comment piece, Professor Hogervorst discusses the complex factors that influence dementia risk and why we must not oversimplify research findings by presenting lifestyle changes and treatments as straightforward solutions that will work for everyone.

    Why is it difficult to identify which lifestyle changes and treatments reduce dementia risk?

    “Dementia prevention in public messaging is sometimes presented as a simple checklist: fix your vision, maintain your hearing, exercise regularly, and you’ll lower your risk,” says Professor Hogervorst.

    “But this kind of narrative is an oversimplification and overlooks the complex web of socio-economic, genetic, and health factors that influence dementia, which aren’t easily addressed by individual actions alone.

    “While many studies indicate that specific treatments or lifestyle changes are associated with a lower dementia risk, it’s important to communicate findings with care and consider the broader context in which the research is conducted. This includes examining the study conditions, the participants involved, and other influencing factors.

    “The benefits observed in studies may not apply equally to everyone and can be influenced by participants’ socio-economic status, overall health, or other variables beyond the treatment or lifestyle change itself.

    “For instance, if a study examining the impact of a specific treatment draws its findings from a group primarily composed of affluent individuals, any observed reduction in dementia risk might reflect their broader socio-economic advantages rather than the effectiveness of the treatment being studied.

    “Affluent individuals generally have better access to healthcare and healthier lifestyles, including better diets, more exercise, and lower stress levels – all of which are associated with lower dementia risk.

    “This can make it difficult to disentangle the effects of a treatment from the broader benefits of a higher socio-economic status.”

    Professor Hogervorst continued: “Health factors also make it hard to conclude if lifestyle changes and treatments are having a direct impact on dementia risk.

    “Heath conditions can be complex and interconnected. Cardiovascular disease, diabetes, and lifestyle factors like smoking and alcohol use, can impact the brain and overall health through mechanisms like reduced oxygen supply, high blood glucose levels, and plaque formation.

    “It could be that a lifestyle change or treatment addresses an underlying condition that in turn impacts dementia risk.

    “For instance, let’s say treating hearing loss appears to reduce dementia risk. It’s possible that someone who has their hearing loss treated may start engaging in activities they previously avoided, like exercising, which improves their cardiovascular health.

    “This improvement in cardiovascular health, rather than the treatment of hearing loss alone, could be what lowers their dementia risk.

    “So, it’s important to recognise that the benefit might come from addressing broader, interconnected health problems rather than treating one specific condition.

    “In addition, it is unclear how genetics that increase risk for dementia – such as having an APOE ε4 gene – interact with lifestyles, with many studies showing opposing results.”

    Is there anything that can be done to reduce dementia risk?

    Professor Hogervorst said: “Without robust long-term treatment studies, the idea of preventing dementia with certain lifestyle changes or treatments remains, in many cases, more theoretical than practical.

    “Instead of presenting lifestyle changes and treatments as guaranteed solutions, it is perhaps more realistic to say, ‘this looks promising, you might want to consider trying it,’ while being careful not to place the burden solely on individuals.

    “By promoting the idea that certain treatments will reduce dementia risk for everyone, we risk reverting to a damaging 1980s mindset, where failing to take the ‘right’ preventive steps implies it’s somehow your fault if you develop a condition.

    “This narrative not only oversimplifies the complexities of dementia, but also unfairly blames individuals for factors largely outside their control.”

    “That said, there are reasonable evidence-backed steps that can help prevent or impact the progression of a range of age-related conditions, including dementia, vision loss, cancer, and heart disease”, says Professor Hogervorst.

    “This includes a healthy Mediterranean-type diet, engaging in regular exercise, staying socially active, and avoiding smoking.

    “But ultimately, the key to reducing dementia risk lies in public health strategies that address health inequalities.

    “It’s not just about advising people to eat better, exercise more, and go to health checks; it’s about ensuring these options are realistically available and accessible to everyone.”

    To learn more about Professor Hogervorst’s research, check out her Research Spotlight. You can also read her latest Conversation article, ‘How your vision can predict dementia 12 years before it is diagnosed – new study’, by visiting the news outlet’s website.

    Professor Hogervorst has also co-authored a new book, ‘Creating Empowering Environments for People with Dementia: Addressing Inclusive Design from Homes to Cities.’ Details are on the Routledge website.

    Notes for editors

    Press release reference number: 24/168

    Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

    It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running. 

    Loughborough is ranked 7th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2025 and 10th in the Times and Sunday Times Good University Guide 2024. 

    Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen’s Anniversary Prizes. 

    The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

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  • Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Why identifying lifestyle changes and treatments that reduce dementia risk is complicated | Media Centre

    Studies that find a reduction in dementia risk through lifestyle changes and treatments are frequently reported in the news.

    While such findings are important and should be shared with the public, they must be communicated with care, says Professor Eef Hogervorst, a neuropsychologist and epidemiologist specialising in dementia research.

    In this expert comment piece, Professor Hogervorst discusses the complex factors that influence dementia risk and why we must not oversimplify research findings by presenting lifestyle changes and treatments as straightforward solutions that will work for everyone.

    Why is it difficult to identify which lifestyle changes and treatments reduce dementia risk?

    “Dementia prevention in public messaging is sometimes presented as a simple checklist: fix your vision, maintain your hearing, exercise regularly, and you’ll lower your risk,” says Professor Hogervorst.

    “But this kind of narrative is an oversimplification and overlooks the complex web of socio-economic, genetic, and health factors that influence dementia, which aren’t easily addressed by individual actions alone.

    “While many studies indicate that specific treatments or lifestyle changes are associated with a lower dementia risk, it’s important to communicate findings with care and consider the broader context in which the research is conducted. This includes examining the study conditions, the participants involved, and other influencing factors.

    “The benefits observed in studies may not apply equally to everyone and can be influenced by participants’ socio-economic status, overall health, or other variables beyond the treatment or lifestyle change itself.

    “For instance, if a study examining the impact of a specific treatment draws its findings from a group primarily composed of affluent individuals, any observed reduction in dementia risk might reflect their broader socio-economic advantages rather than the effectiveness of the treatment being studied.

    “Affluent individuals generally have better access to healthcare and healthier lifestyles, including better diets, more exercise, and lower stress levels – all of which are associated with lower dementia risk.

    “This can make it difficult to disentangle the effects of a treatment from the broader benefits of a higher socio-economic status.”

    Professor Hogervorst continued: “Health factors also make it hard to conclude if lifestyle changes and treatments are having a direct impact on dementia risk.

    “Heath conditions can be complex and interconnected. Cardiovascular disease, diabetes, and lifestyle factors like smoking and alcohol use, can impact the brain and overall health through mechanisms like reduced oxygen supply, high blood glucose levels, and plaque formation.

    “It could be that a lifestyle change or treatment addresses an underlying condition that in turn impacts dementia risk.

    “For instance, let’s say treating hearing loss appears to reduce dementia risk. It’s possible that someone who has their hearing loss treated may start engaging in activities they previously avoided, like exercising, which improves their cardiovascular health.

    “This improvement in cardiovascular health, rather than the treatment of hearing loss alone, could be what lowers their dementia risk.

    “So, it’s important to recognise that the benefit might come from addressing broader, interconnected health problems rather than treating one specific condition.

    “In addition, it is unclear how genetics that increase risk for dementia – such as having an APOE ε4 gene – interact with lifestyles, with many studies showing opposing results.”

    Is there anything that can be done to reduce dementia risk?

    Professor Hogervorst said: “Without robust long-term treatment studies, the idea of preventing dementia with certain lifestyle changes or treatments remains, in many cases, more theoretical than practical.

    “Instead of presenting lifestyle changes and treatments as guaranteed solutions, it is perhaps more realistic to say, ‘this looks promising, you might want to consider trying it,’ while being careful not to place the burden solely on individuals.

    “By promoting the idea that certain treatments will reduce dementia risk for everyone, we risk reverting to a damaging 1980s mindset, where failing to take the ‘right’ preventive steps implies it’s somehow your fault if you develop a condition.

    “This narrative not only oversimplifies the complexities of dementia, but also unfairly blames individuals for factors largely outside their control.”

    “That said, there are reasonable evidence-backed steps that can help prevent or impact the progression of a range of age-related conditions, including dementia, vision loss, cancer, and heart disease”, says Professor Hogervorst.

    “This includes a healthy Mediterranean-type diet, engaging in regular exercise, staying socially active, and avoiding smoking.

    “But ultimately, the key to reducing dementia risk lies in public health strategies that address health inequalities.

    “It’s not just about advising people to eat better, exercise more, and go to health checks; it’s about ensuring these options are realistically available and accessible to everyone.”

    To learn more about Professor Hogervorst’s research, check out her Research Spotlight. You can also read her latest Conversation article, ‘How your vision can predict dementia 12 years before it is diagnosed – new study’, by visiting the news outlet’s website.

    Professor Hogervorst has also co-authored a new book, ‘Creating Empowering Environments for People with Dementia: Addressing Inclusive Design from Homes to Cities.’ Details are on the Routledge website.

    Notes for editors

    Press release reference number: 24/168

    Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines. 

    It has been awarded five stars in the independent QS Stars university rating scheme and named the best university in the world for sports-related subjects in the 2024 QS World University Rankings – the eighth year running. 

    Loughborough is ranked 7th in The UK Complete University Guide 2025, 10th in the Guardian University League Table 2025 and 10th in the Times and Sunday Times Good University Guide 2024. 

    Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’, and in the Research Excellence Framework (REF) 2021 over 90% of its research was rated as ‘world-leading’ or ‘internationally-excellent’. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen’s Anniversary Prizes. 

    The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking. 

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  • Deion Sanders chastises media for “attacking” college football players

    Deion Sanders chastises media for “attacking” college football players

    Hall of Famer and Colorado coach Deion Sanders had spent plenty of time recently challenging, and freezing out, reporters who dared to criticize him. Now, Deion is focusing on media members who criticize players.

    The landscape has changed in football,” Sanders said Tuesday at a press conference. “Once upon a time, you guys never attacked college players. Now, they’re making more money than y’all, and some of y’all are envious and jealous about that. So you’re on the attack. It was hands off a college player because he’s an amateur. Remember? Remember that, guys? Now, it’s hands-on. Go at ‘em, any kind of way you want. They’re making more money than me, and I’m mad about it. When you attack ‘em, attack ‘em, attack ‘em, these guys are sensitive. They’ve never been attacked. They hadn’t gone through what a grown man — what I’ve been going through with y’all for years. They haven’t done that. So it is what it is. I know you’re gonna do your job and what you must do. But your job does not say, ‘Attack.’ Because if we flipped the script on y’all, y’all wouldn’t like it.”

    It’s too easy to attribute, and to dismiss, any form of criticism to jealousy. Besides, Sanders made the point that players are now getting paid; some would argue that the long-overdue receipt of real compensation makes them professional players, justifying criticism that previously was rare. (But not, if you recall Mike Gundy’s I’m-at-man-I’m-40 rant, unprecedented.)

    Also, these kids are in many respects public figures. Especially those who receive significant compensation to appear in national commercials.

    And they’re all adults, past the age of 18. Old enough to join the military. Grown men. Not fully grown, but definitely not children.

    Moreover, reporters who go too far are subject to accountability that previously didn’t exist. Entire media outlets are dedicated to covering sports media. If a reporter makes it too personal or says something unfair, inaccurate, or just plain dumb, some other reporter who covers reporters will report it.

    Deion said the players are sensitive, that they haven’t dealt with criticism for years. For some, years of criticism thickens the skin. For others, no amount of experience at being criticized will make them suddenly not sensitive to scrutiny.

    It goes with the territory. It’s part of the price to be paid for getting paid so well, and for being in the public eye. Eventually, the best approach is to adopt the Charles Barkley mindset.

    As long as the postman shows up with the check on the first and 15th of the month, I don’t care what they say about me.



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  • Facebook owner Meta bans Russia state media outlets over “foreign interference”

    Facebook owner Meta bans Russia state media outlets over “foreign interference”

    LONDON — Meta said it’s banning Russia state media organization from its social media platforms, alleging that the outlets used deceptive tactics to amplify Moscow’s propaganda. The announcement drew a rebuke from the Kremlin on Tuesday.

    The company, which owns Facebook, WhatsApp and Instagram, said late Monday that it will roll out the ban over the next few days in an escalation of its efforts to counter Russia’s covert influence operations.

    “After careful consideration, we expanded our ongoing enforcement against Russian state media outlets: Rossiya Segodnya, RT and other related entities are now banned from our apps globally for foreign interference activity,” Meta said in a prepared statement.

    Kremlin spokesman Dmitry Peskov lashed out, saying that “such selective actions against Russian media are unacceptable,” and that “Meta with these actions are discrediting themselves.”

    “We have an extremely negative attitude towards this. And this, of course, complicates the prospects for normalizing our relations with Meta,” Peskov told reporters during his daily conference call.

    RT was formerly known as Russia Today. Rossiya Segodnya is the parent company behind state news agency RIA Novosti and news brands like Sputnik.

    “It’s cute how there’s a competition in the West — who can try to spank RT the hardest, in order to make themselves look better,” RT said in a release.

    Rossiya Segodnya did not respond to a request for comment from The Associated Press.

    Meta’s actions comes days after the United States announced new sanctions on RT, accusing the Kremlin news outlet of being a key part of Russia’s war machine and its efforts to undermine its democratic adversaries.

    U.S. officials alleged last week that RT was working hand-in-hand with the Russian military and running fundraising campaigns to pay for sniper rifles, body armor and other equipment for soldiers fighting in Ukraine. They also said RT websites masqueraded as legitimate news sites but were used to spread disinformation and propaganda in Europe, Africa, South America and elsewhere.

    Earlier this month, the Biden administration seized Kremlin-run websites and charged two RT employees of covertly providing millions of dollars in funding to a Tennessee-based content creation company to publish English-language social media videos pushing pro-Kremlin messages.

    Moscow has rejected the allegations.

    Meta had already taken steps to limit Moscow’s online reach. Since 2020 it has been labeling posts and content from state media. Two years later, it blocked state media from running ads and putting their content lower in people’s feeds, and the company, along with other other social media sites like YouTube and TikTok, blocked RT’s channels for European users. Also in 2022 Meta also took down a sprawling Russia-based disinformation network spreading Kremlin talking points about the invasion of Ukraine.

    Meta and Facebook “already blocked RT in Europe two years ago, now they’re censoring information flow to the rest of the world,” RT said in its statement.

    Moscow has fought back, designating Meta as an extremist group in March 2022, shortly after sending troops into Ukraine, and blocking Facebook and Instagram. Both platforms — as well as Elon Musk’s X, formerly known as Twitter, which is also blocked — were popular with Russians before the invasion and the subsequent crackdown on independent media and other forms of critical speech. The social media platforms are now only accessible through virtual private networks.

    ___

    Dasha Litvinova in Tallinn, Estonia contributed to this report.

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  • Dozens wounded after pagers detonate in Lebanon, media and security officials say

    Dozens wounded after pagers detonate in Lebanon, media and security officials say

    BEIRUT — Dozens of people were wounded in Beirut’s suburbs and other parts of Lebanon after their handheld pagers exploded Tuesday, Lebanese state media and security officials said. It wasn’t immediately clear if people were killed.

    A senior military intelligence official and an official with a Lebanese group with knowledge of the situation, both of whom spoke on condition of anonymity because of the sensitivity of the situation said that pagers carried by Hezbollah members were detonated. The second official said it was believed to be an Israeli attack.

    The Associated Press reached out to the Israeli military, which declined to comment.

    Photos and videos from Beirut’s southern suburbs circulating on social media and in local media showed people lying on the pavement with wounds on their hands or near their pants pockets.

    Hezbollah leader Hassan Nasrallah previously warned the group’s members not to carry cellphones, saying that they could be used by Israel to track their movements and to carry out targeted strikes.

    Lebanon’s Health Ministry called on all hospitals to be on alert to take in emergency patients and for people who own pagers to get away from them. It also asked health workers to avoid using wireless devices.

    AP photographers at area hospitals said the emergency rooms were overloaded with patients, many of them with injuries to their limbs, some in serious condition.

    The state-run National News Agency said hospitals in southern Lebanon, the eastern Bekaa Valley and Beirut’s southern suburbs — all areas where Hezbollah has a strong presence — had called on people to donate blood of all types.

    The news agency reported that in Beirut’s southern suburbs and other areas “the handheld pagers system was detonated using advanced technology, and dozens of injuries were reported.”

    A Hezbollah official said that at least 150 people, including members of the group, were wounded in different parts of Lebanon when the pagers they were carrying exploded. The official, who spoke on condition of anonymity because he was not authorized to speak to the media, said the explosions were the result of “a security operation that targeted the devices.”

    “The enemy (Israel) stands behind this security incident,” the official said, without elaborating. He added that the new pagers that Hezbollah members were carrying had lithium batteries that apparently exploded.

    Lithium batteries, when overheated, can smoke, melt and even catch on fire. Rechargeable lithium batteries are used in consumer products ranging from cellphones and laptops to electric cars. Lithium battery fires can burn up to 590 C (1,100 F).

    The incident comes at a time of heightened tensions between Lebanon and Israel. The Lebanese militant group Hezbollah and Israeli forces have been clashing near-daily for more than 11 months against the backdrop of war between Israel and Hezbollah ally Hamas in Gaza.

    The clashes have killed hundreds in Lebanon and dozens in Israel and displaced tens of thousands on both sides of the border.

    ___

    Abby Sewell and Kareem Chehayeb in Beirut, and Josef Federman, in Jerusalem, contributed to this report.

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  • Dealers’ paradise? How social media became a storefront for deadly fake pills as families struggle

    Dealers’ paradise? How social media became a storefront for deadly fake pills as families struggle

    Coco loved being the life of the party — cracking jokes, doing pranks and making people laugh, her mom, Julianna Arnold, recalled recently.

    “Her favorite pastime was fashion,” Arnold said. “She didn’t like looking at magazines or going to fancy stores, but preferred to make her own creations from used clothing she would find at thrift stores…. And they always looked fabulous on her.”

    In 2022, two weeks after she turned 17, Coco left home just outside New York City to meet with a dealer she’d messaged through Instagram who promised to sell her Percocet. She never made it home. She was found dead the next day, two blocks from the address that the guy had provided her.

    Whatever the dealer gave Coco, her mother said, was not Percocet. It was a fake pill laced with fentanyl, which can be lethal in a dose as small as the tip of a pencil.

    Fentanyl overdoses have become a leading cause of death for minors in the last five years or so, even as overall drug use has dropped slightly. In a 2022 analysis of fentanyl-laced prescription pills, the DEA found that six out of 10 contained a potentially lethal dose of the drug.

    And social media, where tainted, fake prescription drugs can be obtained with just a few clicks, is a big part of the problem. Experts, law enforcement and children’s advocates say companies like Snap, TikTok, Telegram and Meta Platforms, which owns Instagram, are not doing enough to keep children safe.

    The stories of these victims often play out similarly: The kids hear you can get pills on social media. A few taps later and then a package arrives. They retreat to the sanctity of their bedroom and take a pill. Fifteen minutes later, they’re dead. No one even knows until the next morning.

    Paul DelPonte, executive director and CEO of the National Crime Prevention Council, likened this crisis to a Johnson & Johnson incident in 1982 when seven people died due to Tylenol bottles that had been tampered with. In that case, J&J recalled all bottles and stopped production until they discovered the source of the problem.

    “As a result, we now have tamper-resistant caps on over-the-counter medicines and in other products. That’s corporate responsibility,” he said. “For years, social media companies have known this has been happening, yet they continue to operate their platforms without any significant changes.”

    While data on the prevalence of drug sales on social platforms is hard to come by, the National Crime Prevention Council estimates 80% of teen and young adult fentanyl poisoning deaths can be traced to some social media contact.

    In a sweeping 2023 report on the problem, Colorado’s attorney general called the availability of fentanyl and other illicit substances online “staggering.”

    “Due to their ubiquity, convenience, and lack of regulation, social media platforms have become a major venue for drug distribution,” the report said. “Where once a teen might have had to seek out a street dealer, hassle friends, or learn to navigate the dark web to access illicit drugs, young people can now locate drug dealers using their smartphones — with the relative ease of ordering food delivery or calling a ride-share service.”

    Accidental overdoses in the U.S. have decreased slightly each year since 2021 according to the Centers for Disease Control and Prevention. DelPonte attributes this in part to more education and awareness about the issue. Among young people ages 0 to 19, there were 1,622 overdose deaths in 2021, then 1,590 in 2022, and 1,511 last year.

    The decline, DelPonte said, is “very small.”

    A decade ago, people looking to buy illicit drugs online would visit the dark web. But this was quickly eclipsed by social media and messaging platforms’ rise. Using popular social media sites, encrypted chats, legitimate payment and shipping services, dealers moved into the light. Social platforms say they are constantly working to address the issue, while law enforcement has made some inroads.

    Last May, for instance, the Drug Enforcement Administration’s “Operation Last Mile,” targeting Mexico’s Sinaloa and Jalisco Cartels, led to 3,337 arrests and the seizure of nearly 44 million fentanyl pills and other deadly drugs. More than 1,100 associated cases involved social media apps and encrypted communications platforms, the DEA said.

    On Instagram, as recently as this summer, a simple hashtag search for popular prescription drugs brought up numerous results with accounts offering to sell illicit pills to anyone looking. Many accounts directed users to Snapchat or Telegram, where experts say encryption and alleged lax moderation make it even easier to engage in illegal activity. Money is sent through payment platforms and the drugs can be delivered by mail, DelPonte said.

    Meta, for its part, has made it more difficult to search for drugs on its platform in recent weeks.

    Mikayla Brown lost her son Elijah, who went by Eli, to a suspected fentanyl overdose in 2023, two weeks after his 15th birthday. Eli loved skateboarding, video games and cooking. His favorite was spicy Cajun pasta his mom made and he just started to get into cooking himself.

    Eli began experimenting with marijuana in high school and he was going through what seemed like a phase many teenagers go through, his mom said. The family decided he’d go live with his biological father about three hours away in Woodland Hills in Los Angeles, to try to get a handle on what Brown called Eli’s “rebellion era.”

    Brown said the family “never in a million years” would have thought he was getting into anything more dangerous than that. There was one exception, about a year before he passed away, his mom found him acting funny and he admitted to having taken Xanax, a prescription anti-anxiety drug.

    On a September evening last year, Eli arrived home from a friend’s house, had dinner with his dad and stayed up late to watch a movie.

    His father sent him to bed around “2 a.m., I guess,” Brown said. “And then when his alarm went off in the morning to wake up Eli for school he found him in his room…”

    Eli was unresponsive. His cause of death was accidental fentanyl overdose. But he wasn’t trying to buy fentanyl, he was looking for Xanax, and, like Coco, ended up with tainted pills that killed him.

    Until recently, a search for #Xanax on Instagram led to a warning page specifying that “This may be associated with the sale of drugs” and that the “sale, purchase of trade of illicit drugs can cause harm to yourself and others and is illegal in most countries.” A blue “Get help” link directed users to federal substance abuse resources. Underneath that link, users could click to “see results anyway.” After it was pointed out by the AP, the company quickly removed the ability to “see results anyway” for location-specific hashtags such as #xanaxdallas or #xanaxchicago. Later, it also removed the “see results” option for other drugs such as cocaine and Adderall, among others.

    Meta also said it investigated accounts shared by The Associated Press and concluded they were not drug dealers, but financial scam artists based in Africa pretending to sell drugs locally.

    Meta says it blocks and filters “hundreds” of terms associated with illicit drug sales and links to recovery and substance abuse resources when possible. But drug dealers and other bad actors constantly shift their strategies, coming up with fresh ways to avoid detection.

    David Decary-Hetu, a professor at the School of Criminology at the University of Montreal, said Meta, in particular, has been “quite effective” in targeting people who sell drugs on its social platforms. But, he added, “it doesn’t mean it’s not going to happen.”

    In a statement, Meta said drug dealers “are criminals who stop at nothing to sell their dangerous products. This is a challenge that spans across platforms, industries, and communities, and it requires all of us working together to address it.”

    The company added that it works with law enforcement and proactively took down 2 million pieces of content, 99.7% before they were reported in the first three months of 2024.

    “Our hearts go out to the families suffering at the hands of these criminals and we are committed to working with others to prevent these tragedies,” Meta added.

    Coco’s mother had many discussions with her daughter about being careful online.

    The teen was in therapy — social media really affected her and she developed anxiety and depression, Arnold said. She frequently checked Coco’s social media and limited her time on Snapchat to 15 minutes per day.

    “She knew about a lot of this stuff. We had talked about it. But then when this came up on Instagram, you know, I wasn’t checking and I couldn’t check all of her direct messages. It’s hard to know as a parent, no matter how on top of it you are,” she said.

    Coco’s death is still under investigation, Arnold said.

    Arnold said it took five months to remove the dealer’s profile from Instagram. Occasionally, she checks to see if he’s there under another name.

    “I typed in something that I thought maybe could work, you know, based on what his previous handle had been. And there he was. He was back up under a different a different handle,” she said. “But I recognized his photo and I reported it to the police. And now again, it’s taking months to get it taken down.”

    Experts often single out Snapchat as a particularly dangerous platform, something the company vehemently disagrees with. In October 2022, a group of parents who say their children bought fentanyl from drug dealers they met through Snapchat sued the company for wrongful death and negligence, calling it a “haven for drug trafficking.”

    “Despite Snap promoting and portraying Snapchat as a ‘goofy’ app for kids to use to send each other silly pictures, its known common use is as an ‘open-air drug market,’” the lawsuit claims. Snapchat’s role in illicit drug sales to teens, it continues, “was the foreseeable result of the designs, structures, and policies Snap chose to implement to increase its revenues.”

    The vast majority of fentanyl deaths among young people, the lawsuit says, involve kids who don’t know they are ingesting fentanyl. Rather, they are buying what they believe is marijuana, MDMA or prescription drugs like OxyContin. In January, a judge ruled that the lawsuit could move to trial.

    It’ll be yet another test for Section 230, a 1996 law that generally exempts internet companies from liability for material users post on their networks.

    In a statement, Snap said it is “heartbroken by the fentanyl epidemic and are deeply committed to the fight against it.”

    “We’ve invested in advanced technology to detect and remove illicit drug-related content, work extensively with law enforcement helping to bring dealers to justice, and continue to raise awareness and evolve our service to help keep our community safe. Criminals have no place on Snapchat,” said Jacqueline Beauchere, Global Head of Platform Safety at the company.

    While Snap wouldn’t comment on the lawsuit itself, the company argues its design actually makes it more difficult for bad actors to operate. For instance, the company says, it doesn’t allow people to get messages from people they haven’t added as friends or have a phone contact, and location sharing is off by default.

    Advocates are hoping that regulation of tech companies could help address the problem, as it might help with other dangers kids face on social media. In July, the Senate passed the Kids Online Safety Act, legislation designed to protect children from dangerous online content. It still awaits a vote in the House. Sen. Jeanne Shaheen, D-N.H., and Sen. Roger Marshall, R-Kan., meanwhile, introduced a bill that would require social media companies to report illicit fentanyl, methamphetamine and fake pill activity occurring on their platforms to law enforcement.

    “We must do more at the federal level to combat the flow of fentanyl into our communities, and it starts by holding social media companies accountable for their part in facilitating illicit drug sales,” Shaheen said.

    But for parents like Arnold, Brown and others who already lost their children to overdoses, it is too late.

    “Social media companies have the ability to make their platforms drug-free zones,” DelPonte said. “Instead, they keep evading the meaningful changes to keep the public safe.”

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