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Tag: Software

Apple launches the iPhone into the AI era with free software update

Apple is releasing a free software update that will inject its first dose of artificial intelligence into its iPhone 16 lineup as the trendsetting company tries to catch up with technology’s latest craze.

The upgrade to the iOS 18 operating system on Monday arrives more than a month after four iPhone 16 models equipped with the special computer chip needed to power the AI features went on sale at prices ranging from $800 to $1,200. Last year’s premium models — the iPhone 15 Pro and iPhone 15 Pro Max — also possess a processor that will enable the AI technology after the software update is installed.

Recent versions of Apple’s iPad and Mac computer also can be updated with the software.

Countries outside the U.S. won’t be getting the AI software for their iPhones until next year at a date still to be determined. Apple spent the past five weeks testing the AI software among an audience of iPhone owners who signed up to help the company fine tune the technology.

The AI infusion is supposed to transform Apple’s often bumbling virtual assistant Siri into a more conversational, versatile and colorful companion whose presence will be denoted by a glowing light that circles the iPhone’s screen as requests are being handled.

While Apple is promising Siri will be able to perform more tasks and be less prone to becoming confused, it won’t be able to interact with other apps installed on the iPhone until another software update comes out at a still-unspecified date.

Other AI features included in this software update will handle a variety of writing and proofreading tasks, summarize the content of emails and other documents. The AI also will provide a variety of editing tools to alter the appearance of photos and make it easier to find old pictures.

Other AI tricks still to come in future software updates will include the ability to create customized emojis on the fly or conjure other fanciful imagery upon request. Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it.

Most of the AI features Apple introduced Monday are already available on Android-powered smartphones that Samsung and Google released earlier this year.

In an effort to distinguish its approach from the early leaders in AI, the iPhone’s suite of new technology is being marketed as “Apple Intelligence.” Apple is also promising its AI features will do a far better job protecting the privacy of iPhone owners by either running the technology on device or corralled in a fortress-like data center when some requests have to be processed remotely.

Because most iPhones currently in use around the world don’t have the computer chip needed for Apple’s AI, the technology is expected to drive huge demand for the new models during the holiday season and into next year, too. That’s the main reason why Apple’s stock price has soared 18% since the Cupertino, California, previewed its AI strategy at a conference in early June. The run-up has increased Apple’s market value by about $500 billion, catapulting it closer to becoming the first U.S. company to be worth $4 trillion.

Apple will give investors their first glimpse at how the iPhone 16 is faring Thursday when the company posts quarterly financial information for the July-September quarter — a period that includes the first few days the new models were on sale.

Demand for the high-end iPhone 15 models ticked upward as prices for them fell and the excitement surrounding Apple’s entrance into the AI market ramped up, according to an assessment of the smartphone market during the most recent quarter by the research firm International Data Corp.

Apple’s iPhone shipments rose 3.5 percent from the same time last year to 56 million worldwide during the July-September period, second only to Samsung, according to IDC. The question now is whether Apple’s gradual release of more AI will cause owners of older iPhones to splurge on the new models during the holidays, “future-proofing their purchases for the long term,” said IDC analyst Nabila Popal.

Also on Monday, Apple said that with the software update some AirPods wireless headphones can be used as hearing aids.

An estimated 30 million people — 1 in 8 Americans over the age of 12 — have hearing loss in both ears. Millions would benefit from hearing aids but most have never tried them, according to the National Institute on Deafness and Other Communication Disorders.

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October 28, 2024
Almost all small businesses are using a software tool that is enabled by AI

NEW YORK — As the use of artificial intelligence is expands, more small firms say they’re harnessing AI to help their businesses.

In a survey by The U.S. Chamber of Commerce and Teneo, nearly every small business — 98% — said they are utilizing a tool that is enabled by AI. Forty percent said they’re using generative AI tools like chatbots and image creation, nearly double from last year’s survey.

Small business owners say finding the right AI tools helps them save on personnel costs and frees up time. But they also stress that human oversight is still a necessity.

“AI allows small businesses — who many times do not have the staff or resources of their competitors — to punch above their weight,” said Jordan Crenshaw, senior vice president of the U.S. Chamber’s Technology Engagement Center. “It’s encouraging to see small businesses embrace technology and express optimism for the future as these platforms serve as a catalyst for innovation and resilience.”

Randy Speckman, who owns San Diego-based web design agency Randy Speckman Design with seven staffers, found the right AI tool for his business by trial and error. He tried a few tools that didn’t provide high enough quality copy before settling on tools including Conversion.ai and Copy.ai to generate blog posts, email newsletters and social media content.

The tools save Speckman’s staff a lot of time while allowing for a consistent volume of higher quality content. The improvement in production means he hasn’t had to hire more writers.

“The only downside is needing to review and tweak the AI’s initial drafts,” Speckman said.

The survey also found that 91% of small businesses using AI say it will help their business grow in the future. Seventy-seven percent of small business owners said they plan to adopt emerging technologies, including AI and metaverse.

Amanda Reineke owns Notice Ninja, a digital compliance company that helps tax professionals automate their incoming tax notices in Phoenix, Arizona, with 15 employees. Her company built an AI-powered platform that scans and captures data from tax notices, then automatically routes each notice to the right department and person to handle it.

“When implemented thoughtfully by domain experts, (AI) can drive major efficiencies,” she said. “AI won’t replace human work, but will augment and lift it.”

The survey found more businesses are using technology platforms in general. Forty-seven percent of business owners surveyed said they use four or more technology platforms — up from 39% last year — and more than a quarter said they use six or more technology platforms.

Jan Watermann, owner of marketing agency Waterman Consulting in St. Petersburg, Florida, uses AI tools such as Jasper AI and SurferSEO.

“Jasper helps us quickly generate blog posts, ad copy, and other written content, while SurferSEO ensures it’s optimized for search engines,” Watermann said.

Watermann says that for all its promise, AI still needs human oversight. “It’s great for efficiency but still requires human creativity and strategy to get the best results,” he said.

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September 24, 2024
Apple releases AI software for a smarter Siri on the iPhone 16

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant Siri and automate a variety of tedious tasks to coincide with the release of its latest iPhone.

The free update enabling the first set of features in Apple’s suite of artificial intelligence became available Thursday — about two weeks ahead of the October release that Apple projected earlier this month when it unveiled the iPhone 16.

Apple didn’t say why its artificial intelligence software is coming out ahead of its original schedule, but the technology is a marquee attraction in the four iPhone 16 models arriving in stores Friday.

All iPhone 16 models, with starting prices ranging from $800 to $1,200, are equipped with a special processor required for the new technology, which the company is marketing as “Apple Intelligence.” That branding is part of an effort to distinguish the iPhone’s AI from similar technology already available in smartphones released earlier this year by Samsung and Google.

The AI technology is coming out in U.S. English only for now, but will expand into localized English in Australia, Canada, New Zealand, South Africa, and the U.K. in December. Apple plans to expand into other languages and countries next year.

Once the iOS 18.1 upgrade is installed, the often bumbling Siri is supposed to become more conversational, versatile and colorful, with a glowing light that will rotate around the iPhone’s screen as it responds to requests. While Apple is promising Siri will be able to perform more tasks and be less prone to becoming confused, it won’t be able to interact with other apps installed on the iPhone until another software update comes out at a still-unspecified date.

Other AI features in the software update will handle a variety of writing and proofreading tasks, summarize the content of emails and other documents. The AI also will provide a variety of editing tools to alter the appearance of photos and make it easier to find old pictures.

But the update doesn’t include other AI tricks still to come, such as the ability to create customized emojis on the fly or conjure other fanciful imagery upon request. Apple also plans to eventually enable its AI suite to get a helping hand from OpenAI’s ChatGPT when users want it.

Besides the new iPhone model, Apple’s AI features also will work in two premium versions of the iPhone 15 after the software update to the recently released iOS 18 is installed. That’s because both the iPhone 15 Pro and iPhone 15 Pro Max also came with the computer chip needed to power the new AI. The update will also bring the ability to record spatial video on those two iPhone 15 models that can be watched on Apple’s $3,500 Vision Pro headset.

But the AI won’t work on hundreds of millions of other iPhones, a drawback that investors are betting will juice Apple’s recently slumping sales of the ubiquitous device.

That expectation is the main reason that Apple’s stock price has climbed by more than 15% since the company previewed its AI strategy in June, creating $500 billion in shareholder wealth. Some analysts believe the demand for new iPhones could propel Apple’s market value above $4 trillion for the first time within the next year.

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September 19, 2024