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Tag: Summit

  • General purpose AI could lead to array of new risks, experts say in report ahead of AI summit

    General purpose AI could lead to array of new risks, experts say in report ahead of AI summit

    LONDON — Advanced artificial intelligence systems have the potential to create extreme new risks, such as fueling widespread job losses, enabling terrorism or running amok, experts said in a first-of-its-kind international report Wednesday cataloging the range of dangers posed by the technology.

    The International Scientific Report on the Safety of Advanced AI is being released ahead of a major AI summit in Paris next month. The paper is backed by 30 countries including the U.S. and China, marking rare cooperation between the two countries as they battle over AI supremacy, highlighted by Chinese startup DeepSeek stunning the world this week with its budget chatbot in spite of U.S. export controls on advanced chips to the country.

    The report by a group of independent experts is a “synthesis” of existing research intended to help guide officials working on drawing up guardrails for the rapidly advancing technology, Yoshua Bengio, a prominent AI scientist who led the study, told the Associated Press in an interview.

    “The stakes are high,” the report says, noting that while a few years ago the best AI systems could barely spit out a coherent paragraph, now they can write computer programs, generate realistic images and hold extended conversations.

    While some AI harms are already widely known, such as deepfakes, scams and biased results, the report said that “as general-purpose AI becomes more capable, evidence of additional risks is gradually emerging” and risk management techniques are only in their early stages.

    It comes amid warnings this week about artificial intelligence from the Vatican and the group behind the Doomsday Clock.

    The report focuses on general purpose AI, typified by chatbots such as OpenAI’s ChatGPT used to carry out many different kinds of tasks. The risks fall into three categories: malicious use, malfunctions and widespread “systemic” risks.

    Bengio, who with two other AI pioneers won computer science’s top prize in 2019, said the 100 experts who came together on the report don’t all agree on what to expect from AI in the future. Among the biggest disagreements within the AI research community is the timing of when the fast-developing technology will surpass human capabilities across a variety of tasks and what that will mean.

    “They disagree also about the scenarios,” Bengio said. “Of course, nobody has a crystal ball. Some scenarios are very beneficial. Some are terrifying. I think it’s really important for policymakers and the public to take stock of that uncertainty.”

    Researchers delved into the details surrounding possible dangers. AI makes it easier, for example, to learn how to create biological or chemical weapons because AI models can provide step by step plans. But it’s “unclear how well they capture the practical challenges” of weaponizing and delivering the agents, it said.

    General purpose AI is also likely to transform a range of jobs and “displace workers,” the report says, noting that some researchers believe it could create more jobs than it takes away, while others think it will drive down wages or employment rates, though there’s plenty of uncertainty over how it will play out.

    AI systems could also run out of control, either because they actively undermine human oversight or humans pay less attention, the report said.

    However, a raft of factors make it hard to manage the risks, including AI developers knowing little about how their models work, the authors said.

    The paper was commissioned at an inaugural global summit on AI safety hosted by Britain in November 2023, where nations agreed to work together to contain potentially “catastrophic risks.” At a follow-up meeting hosted by South Korea last year, AI companies pledged to develop AI safety while world leaders backed setting up a network of public AI safety institutes.

    The report, also backed by the United Nations and the European Union, is meant to weather changes in governments, such as the recent presidential transition in the U.S., leaving it up to each country to choose how it responds to AI risks. President Donald Trump rescinded former President Joe Biden’s AI safety policies on his first day in office, and has since directed his new administration to craft its own approach. But Trump hasn’t made any move to disband the AI Safety Institute that Biden formed last year, part of a growing international network of such centers.

    World leaders, tech bosses and civil society are expected to convene again at the Paris AI Action Summit on Feb 10-11. French officials have said countries will sign a “common declaration” on AI development, and agree to a pledge on sustainable development of the technology.

    Bengio said the report’s aim was not to “propose a particular way to evaluate systems or anything.” The authors stayed away from prioritizing particular risks or making specific policy recommendations. Instead they laid out what the scientific literature on AI says “in a way that’s digestible by policymakers.”

    “We need to better understand the systems we’re building and the risks that come with them so that we can we can take these better decisions in the future,” he said.

    __

    AP Technology Writer Matt O’Brien in Providence, Rhode Island contributed to this report.

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  • Football: Independence earns playoff berth with regular season finale win over Summit | Sports

    Football: Independence earns playoff berth with regular season finale win over Summit | Sports

    THOMPSON’S STATION – With a playoff berth up for grabs, the Independence High School football team relied on their potent offensive rushing attack to secure the final Region 6-6A postseason berth to knock off neighborhood rival Summit 30-12 on Friday.

    The win was the third in four games for the Eagles, who earned a trip to Stewarts Creek to begin the Class 6A playoffs next week.

    Independence senior Austin Oakes said his team built momentum late and wants to keep going.

    “We knew we were close, and these past couple of games have given us a lot of confidence,” said Oates, who rushed eight times for 68 yards and a touchdown. “I think we are going to make a run in the playoffs.

    “In my sophomore and junior year, we were first round exits in the playoffs. I want to be able to change that this year and make it past the first round.”

    Friday showed how the Eagles might have what it takes, too.

    “Our game plan was to stop the run,” Oates said. “The defense did a heck of a job doing that. We ran the ball and did what they did to us last year.”

    “All year we think about this game and put our blood, sweat and tears into it,” added fellow senior Eli Baumann. “We knew that this game was huge with a playoff contending spot; we just put everything out on the field.”

    The Eagles limited Summit to just a pair of touchdowns coming in the first and third quarters. They rushed for 191 yards.

    Sophomore quarterback Matthew Horner provided 11 carries for 45 yards and a score, while Baumann and junior Hunter Mullen each added rushing touchdowns as well. 

    “The O-line just hit them in the mouth and did not look back,” Baumann said. “They got us the right blocks, and all we had to do was run them in.”

    Summit drew first blood late in the first quarter, capping off a drive on a 1-yard run by senior Dillon Pierce for a 6-0 lead after a missed extra point.

    Independence responded late in the second quarter, getting on the board in their first series with a 1-yard touchdown run. The Eagles led 7-6 at halftime as both teams managed just a TD apiece in the opening 24 minutes.

    Independence opened the second half with a blocked punt tracked down by Mullen in the endzone for a safety for a 9-6 advantage.

    Mullen scored roughly five minutes later on an 18-yard run to stretch the lead.

    Baumann and Oakes sandwiched a Mason McElhaney rushing score with touchdowns of their own to further stretch the Eagles’ advantage.

    McElhaney’s touchdown within the final seconds of the third quarter pulled the Spartans within 23-12. McElhaney finished with 104 yards rushing on 18 carries and completed 7 of 17 passes for 217 yards.

    Oakes’ TD with 8:52 remaining capped the scoring.

    Independence, which sits at 3-7 overal, advanced to the postseason for the 14th consecutive season. The Eagles, however, have exited after the first round in the past three seasons and haven’t reached beyond the second round since playing in back-to-back Class 5A championship games in 2015 and 2016.

    Summit ended an injury-riddled season 3-7.


    Football: Ravenwood goes 10-0 for 2nd time, clinches region in latest chapter of Battle of the Woods

    BRENTWOOD – The last time the Ravenwood High School football team completed a perfect regula…

    Independence 30, Summit 12

    SHS 6 0 6 0 – 12

    IHS 0 7 16 7 – 30

    Scoring Summary

    1Q 2:57 SHS – Dillon Pierce 1 run (Kick failed);

    2Q 3:05 IHS – Matthew Horner 1 run (Landric Mayeski kick);

    3Q 10:20 IHS – Safety (blocked punt);

    3Q 5:30 IHS – Mullen 18 run (Mayeski kick);

    3Q 1:42 IHS – Eli Baumann 3 run (Mayeski kick);

    3Q .17 SHS – Mason McElhaney 13 run (Pass failed);

    4Q 8:52 IHS – Austin Oakes 3 run (Mayeski kick).

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  •  AAPI’s 18th Global Healthcare Summit focusses on prevention strategies, lifestyle changes, and incorporating technology   

     AAPI’s 18th Global Healthcare Summit focusses on prevention strategies, lifestyle changes, and incorporating technology   

    – ADVERTISEMENT –
    Scenes from the main inaugural session of the AAPI 18th Global Healthcare Summit held in New Delhi, Oct. 19 and 20, 2024. PHOTO: AAPI-USA

    New Delhi, India:  October 21st, 2024 –  The American Association of Physicians of Indian Origin, AAPI, held its 18th Global Healthcare Summit (GHS 2024) October 19-20, 2024 in New Delhi.

    Dozens of Physician leaders of Indian origin came together at the Le Meridien Hotel in the Indian capital, a press release from AAPI said.

    “It is with great pride and excitement that I welcome you all to the 18th AAPI Global Healthcare Summit in New Delhi,” Dr. Satheesh Kathula, president of AAPI, is quoted saying at the inauguration, “This year we gather under the important and timely theme of preventing cancer and heart attacks through lifestyle modifications and technology in a world where chronic diseases like cancer and cardiovascular illnesses continue to pose significant health threats, where corrective mission has never been more urgent.”

    Global Healthcare Summit 2024 awardees. PHOTO: AAPI
    Honorees at the Global Healthcare Summit 2024. PHOTO: AAPI

    “AAPI has been engaged in harnessing the power of Indian Diaspora to bring the most innovative, efficient, cost-effective healthcare and preventable solutions to India, Dr. Kathula said.

    Health Minister of India, Dr. Jagat Prakash Nadda delivered a video address on national prevention strategies. Dr. Nadda acknowledged that the world is staring at two most critical health challenges, cancer and cardiac diseases. “With aging population, changes in lifestyle and increasing urbanization, the incidence of cancer and cardiovascular diseases, particularly heart attacks, are on the rise,” he said, giving an account of what the Government of India was doing about the challenges.

    He acknowledged the role of AAPI in exchanging experiences and knowledge, adding,  “Together, we can harness the power of innovation and lifestyle modification to safety, frequently, reduce the burden of cancer and heart diseases, not only in India but across the globe. I thank AAPI for organizing the Global Healthcare Summit in India, wishing the summit a grand success.”

    The CME sessions by eminent physicians from India and abroad offered a unique perspectives on prevention strategies for cancer and heart attacks, role of lifestyle changes, and the integration of technology into healthcare.

    In India, for the inaugural year, AAPI announced it is honoring three eminent physicians and administrators – Dr. Rakesh Sharma, Dr. Bhasnji Kundaria, and Dr. Raman Kumar.

    Dr. Sunil Kaza, chair of AAPI BOT, noted the changes since the first healthcare summit in 2007 which, he said, provided “a forum for innovative opportunities for learning, networking and giving back to our motherland that have now enabled us to plan ahead and prepare for an outstanding event that will be over 300 very prominent and talented physicians and surgeons from abroad, in addition to the hundreds of physicians from India, who are very passionate about serving their homeland, mother India,”

    According to Dr. Anjali Gulati, Convener of GHS 2024, “AAPI rapidly expands its vision for India – in educational research, clinical programs, global outreach and a tie-up with the Indian Government on healthcare programs. GHS 2024 offered a unique forum for physicians of Indian origin to come together, share their knowledge and expertise in their respective medical fields with their fellow physicians from around the world, and to learn from one another.”

    Delegates at the Global Healthcare Summit 2024, visiting Rashtrapati Bhavan. PHOTO: AAPI

    For the first time ever, AAPI delegates had an opportunity to visit to the Rashtrapati Bhavan, the Presidential Palace of India in New Delhi. The AAPI delegates also visited the world famous Swaminarayan Akshardham at New Delhi.

    Fashion Show and live entertainment by Preeti Bhalla took the AAPI delegates back to the 1960s and ‘70s.

    Fashion show and entertainment at the Global Healthcare Summit 2024 held in New Delhi October 19-20. PHOTO: AAPI
    Poster Contest held at the Global Healthcare Summit 2024, held in New Delhi Oct. 19 and 20. PHOTO: AAPI

    The Poster and Research Contest in which more than 70 Medical students and Fellows from across the nation participated gave the new generation of Indian medical students to show their talents, skills and commitment to medical education.

    President-Elect of AAPI Dr. Amit Chakrabarty, said, “AAPI has a mandate to help disseminate our medical knowledge, our expertise and technological advances to the rest of the world, and to India in particular. Headquartered in Chicago, AAPI has come to be recognized as a strong voice in the healthcare legislation and policy arena.”

    “With the changing trends and statistics in healthcare, both in India and US, we are refocusing our mission and vision of GHS 2024, AAPI would like to make a positive meaningful impact on the healthcare in India,” Dr. Kathula said.

    Dr. Kathula expressed his appreciation for the collaboration and support  by Dr. Sunil Karza, Chair AAPI BOT, Dr. Lokesh Edara, past BOT Chair of AAPI, Dr. Anjali Gulati, GHS Convener, Dr. Manmeet Ahluwalia, Dr. Brahma SDharma, Dr. Amit Govil and Dr. Hetal Gor. He called out Dr. Shubham Anand, the Organizing Secretary of GHS 2024 and his dedicated team from India for their generous support and taking this opportunity to make GHS a memorable event for all. Dr. Soumya Neravetla eloquently emceed the Summit.

    Amit Chakrabarty, President-Elect of AAPI said, the current President of India, Droupadi Murmu suggested to have AAPI’s collaboration in sponsoring a TB Free Tribal India initiative. This will be led by Dr. Manoj Jain. The Diabetes related efforts are being led by Dr. Smitha Joshi. The Ayurveda Consortium is being led by Dr. Amit Shah, Dr. Artin Prasad, and Dr. Dilip Sarkar. Dr. Chakrabarty invited AAPI members to participate at the 19th edition of AAPI’s Global Healthcare Summit with focus on Tuberculosis, Ayurveda, and Diabetes, which will be held in Bhubaneshwar, Orissa from January 9-11, 2026.

    For more information on Global Health Summit 2024, visit https://aapisummit.org

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  •  AAPI’s 18th Global Healthcare Summit focusses on prevention strategies, lifestyle changes, and incorporating technology   

     AAPI’s 18th Global Healthcare Summit focusses on prevention strategies, lifestyle changes, and incorporating technology   

    – ADVERTISEMENT –
    Scenes from the main inaugural session of the AAPI 18th Global Healthcare Summit held in New Delhi, Oct. 19 and 20, 2024. PHOTO: AAPI-USA

    New Delhi, India:  October 21st, 2024 –  The American Association of Physicians of Indian Origin, AAPI, held its 18th Global Healthcare Summit (GHS 2024) October 19-20, 2024 in New Delhi.

    Dozens of Physician leaders of Indian origin came together at the Le Meridien Hotel in the Indian capital, a press release from AAPI said.

    “It is with great pride and excitement that I welcome you all to the 18th AAPI Global Healthcare Summit in New Delhi,” Dr. Satheesh Kathula, president of AAPI, is quoted saying at the inauguration, “This year we gather under the important and timely theme of preventing cancer and heart attacks through lifestyle modifications and technology in a world where chronic diseases like cancer and cardiovascular illnesses continue to pose significant health threats, where corrective mission has never been more urgent.”

    Global Healthcare Summit 2024 awardees. PHOTO: AAPI
    Honorees at the Global Healthcare Summit 2024. PHOTO: AAPI

    “AAPI has been engaged in harnessing the power of Indian Diaspora to bring the most innovative, efficient, cost-effective healthcare and preventable solutions to India, Dr. Kathula said.

    Health Minister of India, Dr. Jagat Prakash Nadda delivered a video address on national prevention strategies. Dr. Nadda acknowledged that the world is staring at two most critical health challenges, cancer and cardiac diseases. “With aging population, changes in lifestyle and increasing urbanization, the incidence of cancer and cardiovascular diseases, particularly heart attacks, are on the rise,” he said, giving an account of what the Government of India was doing about the challenges.

    He acknowledged the role of AAPI in exchanging experiences and knowledge, adding,  “Together, we can harness the power of innovation and lifestyle modification to safety, frequently, reduce the burden of cancer and heart diseases, not only in India but across the globe. I thank AAPI for organizing the Global Healthcare Summit in India, wishing the summit a grand success.”

    The CME sessions by eminent physicians from India and abroad offered a unique perspectives on prevention strategies for cancer and heart attacks, role of lifestyle changes, and the integration of technology into healthcare.

    In India, for the inaugural year, AAPI announced it is honoring three eminent physicians and administrators – Dr. Rakesh Sharma, Dr. Bhasnji Kundaria, and Dr. Raman Kumar.

    Dr. Sunil Kaza, chair of AAPI BOT, noted the changes since the first healthcare summit in 2007 which, he said, provided “a forum for innovative opportunities for learning, networking and giving back to our motherland that have now enabled us to plan ahead and prepare for an outstanding event that will be over 300 very prominent and talented physicians and surgeons from abroad, in addition to the hundreds of physicians from India, who are very passionate about serving their homeland, mother India,”

    According to Dr. Anjali Gulati, Convener of GHS 2024, “AAPI rapidly expands its vision for India – in educational research, clinical programs, global outreach and a tie-up with the Indian Government on healthcare programs. GHS 2024 offered a unique forum for physicians of Indian origin to come together, share their knowledge and expertise in their respective medical fields with their fellow physicians from around the world, and to learn from one another.”

    Delegates at the Global Healthcare Summit 2024, visiting Rashtrapati Bhavan. PHOTO: AAPI

    For the first time ever, AAPI delegates had an opportunity to visit to the Rashtrapati Bhavan, the Presidential Palace of India in New Delhi. The AAPI delegates also visited the world famous Swaminarayan Akshardham at New Delhi.

    Fashion Show and live entertainment by Preeti Bhalla took the AAPI delegates back to the 1960s and ‘70s.

    Fashion show and entertainment at the Global Healthcare Summit 2024 held in New Delhi October 19-20. PHOTO: AAPI
    Poster Contest held at the Global Healthcare Summit 2024, held in New Delhi Oct. 19 and 20. PHOTO: AAPI

    The Poster and Research Contest in which more than 70 Medical students and Fellows from across the nation participated gave the new generation of Indian medical students to show their talents, skills and commitment to medical education.

    President-Elect of AAPI Dr. Amit Chakrabarty, said, “AAPI has a mandate to help disseminate our medical knowledge, our expertise and technological advances to the rest of the world, and to India in particular. Headquartered in Chicago, AAPI has come to be recognized as a strong voice in the healthcare legislation and policy arena.”

    “With the changing trends and statistics in healthcare, both in India and US, we are refocusing our mission and vision of GHS 2024, AAPI would like to make a positive meaningful impact on the healthcare in India,” Dr. Kathula said.

    Dr. Kathula expressed his appreciation for the collaboration and support  by Dr. Sunil Karza, Chair AAPI BOT, Dr. Lokesh Edara, past BOT Chair of AAPI, Dr. Anjali Gulati, GHS Convener, Dr. Manmeet Ahluwalia, Dr. Brahma SDharma, Dr. Amit Govil and Dr. Hetal Gor. He called out Dr. Shubham Anand, the Organizing Secretary of GHS 2024 and his dedicated team from India for their generous support and taking this opportunity to make GHS a memorable event for all. Dr. Soumya Neravetla eloquently emceed the Summit.

    Amit Chakrabarty, President-Elect of AAPI said, the current President of India, Droupadi Murmu suggested to have AAPI’s collaboration in sponsoring a TB Free Tribal India initiative. This will be led by Dr. Manoj Jain. The Diabetes related efforts are being led by Dr. Smitha Joshi. The Ayurveda Consortium is being led by Dr. Amit Shah, Dr. Artin Prasad, and Dr. Dilip Sarkar. Dr. Chakrabarty invited AAPI members to participate at the 19th edition of AAPI’s Global Healthcare Summit with focus on Tuberculosis, Ayurveda, and Diabetes, which will be held in Bhubaneshwar, Orissa from January 9-11, 2026.

    For more information on Global Health Summit 2024, visit https://aapisummit.org

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  • Digital & Intelligent Pathway: Xiaohongshu and VOGUE Business Unveil Groundbreaking Lifestyle Marketing Insights at Milan Summit | PR Newswire

    Digital & Intelligent Pathway: Xiaohongshu and VOGUE Business Unveil Groundbreaking Lifestyle Marketing Insights at Milan Summit | PR Newswire

    MILAN, Sept. 30, 2024 /PRNewswire/ — As the exclusive strategic partner, Xiaohongshu teamed up with VOGUE Business to host the The Digital Silk Road: Pioneering the Future of Luxury Lifestyles summit at Milan’s historic Palazzo Serbelloni on September 26-27, 2024. The event aimed to redefine marketing, product innovation, and brand evolution through a human-centric lens, nurturing a more creative and vibrant ecosystem for global brands. 

    The summit gathered marketing experts from prestigious global brands and senior executives from Xiaohongshu’s Beauty, Luxury and Clothing, Fast-Moving Consumer Goods (FMCG), and Durable Goods departments. Together, they explored the forefront of digital marketing trends and pioneering lifestyle ecosystems within China’s luxury, beauty, wellness, beverage, and home living domains. 

    Xiaohongshu, a trendsetting hub for brands to gain popularity, boasts a vast young consumer base and a high-quality content ecosystem. With deep insights into industry trends and user preferences, it has become the premier marketing platform for brands seeking to forge emotional connections with Chinese consumers.

    For those venturing into the Chinese market or seeking new growth opportunities, Xiaohongshu is not just an optimal community to reach target consumers but also an essential partner for expanding their presence in China. It serves as a crucial platform for business growth, making now the prime time to join this content community platform. 

    In the era of digital transformation, artificial intelligence (AI), social media, and innovative commercial solutions are redefining modern lifestyles and enhancing human potential. The two-day event delved into cutting-edge digital marketing tools and emerging consumption trends, with Xiaohongshu showcasing human-centric marketing strategies spanning the luxury, wellness, beverage, and home living sectors. 

    In today’s digital landscape, public attention has fragmented, leading to diverse interest circles and personalized lifestyles. How can brands capture the attention and recognition of a broader audience? During a roundtable titled “Tapping lifestyle trends the micro-cultures driving engagement”, Shawn Li, General Manager of  the Commercial Durable Consumption Division at Xiaohongshu, exchanged insights on shifting consumer behaviors with global leaders in fashion, home furnishings, and beauty. 

    — Influencers now serve as messengers and amplifiers within specific interest circles, emerging as a novel communication medium and reshaping communication dynamics within these communities;

    — Younger consumers prioritize the blend of personal needs and aesthetic experiences, valuing emotional depth, sentimental value, and individuality.

    Health, a trending global topic in recent years, dominated the FMCG-Wellness Breakfast Session on September 27. The event, themed “Navigating the new tools for digital success”, featured Rex Zhang, General Manager of the Commercial Fast Moving Consumer Goods (FMCG) Industry Group Division at Xiaohongshu, and Jayden Wu, Head of the Healthcare and Wellness Industry Division at Xiaohongshu. They examined Chinese market trends for global wellness brands: 

    — The seamless integration of social media and e-commerce is transforming shopping habits and brand experiences, ushering in an unprecedented revolution in the health sector.

    China’s youth are embracing emerging wellness trends, incorporating traditional Chinese practices, and unlocking substantial consumption potential.

    Cynthia Zhong, head of the Luxury Industry Division at Xiaohongshu, presented on the theme “Xiaohongshu:The new frontline of lifestyle platform” showcasing the platform’s unique approach to unlocking brand potential alongside global fashion, luxury, and lifestyle brands. 

    — Xiaohongshu has cultivated a distinctive community ecosystem by leveraging its differentiated community positioning and extensive user base, fostering a trusted and engaging atmosphere.

    — With premium user-generated content (UGC) as its cornerstone, Xiaohongshu enables brands to authentically share compelling, relevant content featuring users’ genuine experiences, creating exclusive brand identities and enhancing brand appeal.

    Human-Centric Marketing: Unlocking Marketing Potential

    At the summit, Xiaohongshu unveiled its comprehensive insights into 20 demographic groups, with a particular focus on luxury through the introduction of the “Luxury Living” persona. This classification segmented luxury consumers based on their varied spiritual needs, highlighting four core motivators behind luxury spending and granting attendees an insightful glimpse into Xiaohongshu’s luxury consumer base. The diversity of the “Luxury Living” persona opens up fresh avenues for brand-consumer interactions, aligning brand identity with consumer self-expression. It satisfies the target consumers’ quest for self-identity markers and a sense of belonging, transcending conventional status symbols and instead embodying the essence of individuals, nurturing their evolving spiritual world and cultivating a deep, lasting emotional connection with brands. 

    Additionally, in the realm of wellness, health-conscious consumers across different age groups exhibit varying physical, experiential, and expressive desires in diverse usage scenarios. Based on health philosophies, consumption motivations, and use settings, Xiaohongshu identified eight key demographic groups as “Physique Care Advocates” within the healthcare and wellness sector at the summit, including Vitality Chargers, Workplace Efficiency Seekers, Slow Living Advocates, Glow-Up Researchers, Self-Care Enthusiasts, Fitness Fanatics, Endurance Explorers, and Silver-Haired Trendsetters.

    This comprehensive segmentation underscores the escalating health consciousness among young generations, who adopt a proactive stance in managing their health and drive the health consumption landscape towards greater daily integration and diversity. Xiaohongshu enables brands by unveiling real-world consumer scenarios, and cultivating profound understanding of diverse pain points and shopping preferences. Through a meticulous grasp of consumers’ wellness requirements, brands can enhance their offerings, emphasize core competencies, and fortify competitive advantages, ultimately widening market reach for products that truly align with user demands. 

    In the realm of home living, Xiaohongshu pinpointed four distinct personas: Nomadic Youth, Nesting Youth, All-Rounders, and Home Curators. Through collaboration with Xiaohongshu, brands can tap into these unique consumer segments, anchored by the “People-Needs-Scenarios-Trends” framework. Encompassing home decor aesthetics, furniture and appliance efficiency, and emotional satisfaction, brands receive a holistic analysis of crucial growth trends within the home living sector. Jointly, they can carve out innovative avenues for user engagement and catalyze business expansion. 

    Innovative Solutions: A Win-Win Ecosystem for a Shared Future 

    Brands on Xiaohongshu have enhanced their marketing strategies and bolstered business value, streamlining the process from inspiration to purchase. Xiaohongshu, along with its partner brands, has introduced a novel marketing approach that caters to the preferences of the new generation by bridging the gap between online and offline channels. This strategy has further expedited consumer engagement and communication, providing a convenient, efficient, and reassuring shopping experience.

    For luxury brands, effectively communicating brand mantra and proposition is vital in engaging with their target audience. The runway serves as the cornerstone for brand storytelling, acting as a bridge between luxury consumption scenarios and marketing endeavors. Xiaohongshu’s distinctive “See Now, Buy Now” model for luxury fashion shows presents a groundbreaking solution. During Louis Vuitton’s (LV) Early Fall Women’s Collection show, the brand premiered a hybrid live streaming format on Xiaohongshu, showcasing both the runway and a preview event. Through this exclusive collaboration, LV paved an innovative marketing pathway, spanning from show highlights and multi-faceted product previews to direct purchasing via its mini-App, achieving a seamless transition from brand exposure to sales conversion.

    Meanwhile, Xiaohongshu continues to break new ground in innovative marketing. Capitalizing on its robust consumer engagement, the platform has established a unique KOS (Key Opinion Sales) ecosystem, proving instrumental for brands in expanding their customer base. Currently, Xiaohongshu boasts over 100,000 business sales accounts spanning all industries, with nearly 2 million content posts. The KOS ecosystem efficiently broadens customer reach, streamlines ordering processes, and bridges the communication gap with consumers. By leveraging various content formats and marketing strategies, it communicates brand identity and aesthetic propositions, accelerating brands’ digital transformation and achieving a seamless closed-loop from inspiration to purchase.

    Since its inception, Xiaohongshu has served as a bridge, connecting users to premium products and real-life experiences to the commercial world. With a human-centric approach, Xiaohongshu provides a seamless solution for brands’ business growth and sales conversion. This is achieved through practical marketing strategies, diversified brand solutions, and pioneering omnichannel conversion pathways. 

    Looking ahead, Xiaohongshu remains committed to collaborating with brands to navigate the dynamic consumer market, fostering emotional resonance and value alignment with users, and fueling enduring brand vitality.

    Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/digital–intelligent-pathway-xiaohongshu-and-vogue-business-unveil-groundbreaking-lifestyle-marketing-insights-at-milan-summit-302261833.html

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  • Summit football sinks Steamboat Springs in homecoming thriller 

    Summit football sinks Steamboat Springs in homecoming thriller 


    Cody Jones/Summit Daily News
    Summit High School senior Simeon Ryan looks down the field for an open receiver during the Tigers’ homecoming game against Steamboat Springs on Friday, Sept. 27, 2024. Summit defeated Steamboat Springs, 22-21.
    Cody Jones/Summit Daily News

    The homecoming crowd at Climax Molybdenum Field at Tiger Stadium on Friday night, Sept. 27, wanted a show as the Summit football team took on Steamboat Springs High School. After a slower moving first half, the game truly picked up speed for the Tigers in the second, giving way to a homecoming thriller and sending the crowd into a frenzy.

    The 1-2 Tigers began the game by kicking to the undefeated Steamboat Springs Sailors. Steamboat Springs picked up several first downs on its opening drive, going for it on fourth-down and one to move the chains for the first time.The Sailors then aired the ball out down the field, pushing the ball into the red zone with a completion. From inside the five-yard line, junior Thomas Krupp then swung wide to the right and into the end zone for the rushing touchdown.

    Starting its first drive from its own 20-yard line, Summit kept the ball on the ground on the first two plays before attempting to pass the ball on third down. Facing fourth down and nine, Summit punted the ball back to Steamboat Springs, resulting in a muffed return which was recovered by Summit. 



    On Steamboat Spring’s side of the 50-yard line, senior quarterback Simeon Ryan attempted another pass play. Ryan threw the ball to a partially-open receiver who was not able to bring the ball in, but a Steamboat Springs’ defender was flagged for pass interference.

    Following the penalty, Ryan and senior Dylan Gonsholt marched the Tigers into the red zone with several powerful run plays. On first and goal from the two-yard line, senior Vander Waerlop rolled into the end zone to tie the game at 7-7 with around three minutes remaining in the first quarter.



    Steamboat Springs made quick work of the field, putting together a long pass play before Krupp broke free of the Summit defense and into the end zone for a second time. Summit tried to match Steamboat Springs with a touchdown of its own, but the drive stalled near midfield and resulted in a turnover on downs.

    Krupp continued to be a problem for the Summit defense, glancing off tackles and picking up a huge carry to bring the ball within the Tigers’ 40-yard line.Summit then came up with a series of huge stops to force a fourth down and two. The Steamboat Springs offense stayed on the field again and handed the ball to Krupp who was wrapped up short of the first-down marker.

    Wanting to even the score before halftime, Summit charged down the field with Ryan finding Gonsholt for a successfully completed pass.Around midfield Summit attempted to catch Steamboat Springs off guard with a wide-receiver motion play, but the ball was fumbled and eventually recovered by the Sailors. 

    With limited time left in the half, Steamboat Springs produced a rollicking drive which resulted in a passing touchdown from the arm of junior Tanner Cobb.Steamboat Springs led 21-7 at halftime.

    Cody Jones/Summit Daily News
    Summit High School’s Dylan Gonsholt, left, celebrates with Jagger Roberts after Gonsholt intercepted the ball from Steamboat Springs on Friday, Sept. 27, 2024.
    Cody Jones/Summit Daily News

    Summit took the field for the start of the third quarter and attempted to cut into the two-touchdown deficit. Summit picked up a penalty to push the team back eight-yards behind the line of scrimmage before Ryan threw an interception on a long-pass attempt.

    The turnover did not dampen the spirits of Summit’s defense as a few moments later, the Tiger offense was back on the field due to a Gonsholt interception.The next Summit drive was fruitless as the team picked up two penalties that pushed the team deep into its own territory.

    The Tigers punted the ball to the Sailors who began a new drive from their own 30-yard line. Following the interception, Steamboat Springs redeemed itself on offense, stringing together a mix of running and passing plays to push the ball over the 50-yard line.

    Not wanting to give up a touchdown the Summit defense clamped down, halting Steamboat Springs and forcing a fourth down and five. Deciding to go for it, Cobb scanned to his right for an open receiver and threw the ball into the open hands of the stalking Gonsholt. 

    Gonsholt broke down the field, well past a trailing Cobb for the pick-six interception. With a successful 2-point conversion pass from Ryan, life was injected into the Summit sideline as the team now trailed 21-15.

    With the momentum starting to build, the Summit defense came up big again. This time, senior Alejandro Baray-Jain picked off a ball that bounced off a Steamboat Springs’ player.

    The Summit offense returned to the field with the entire stadium behind the team. After struggling to pick up yards since the first quarter, Waerlop broke through a tackle and brought the ball into the red zone for the Tigers.

    Summit continued to churn down the field with Ryan setting the team up with a first and goal from the six-yard line. The Tigers tried to punch the ball into the end zone, but was stopped short, three times. On fourth down from the five-yard line, Ryan passed the ball to senior Quinn Breigenzer in the corner of the end zone who caught the ball, but was ruled out of bounds by the officials. 

    Wanting to put Summit away, Krupp exploded from the backfield and picked up 26-yards on the ground. The Sailors picked up another first down to push the ball to their own 42-yard line while draining valuable time off the clock.

    Krupp continued to eat up yardage, bringing the ball within Summit’s own 40-yard line before Gonsholt extended backwards to come down with his third interception and give Summit a fighting chance to win the game.

    With a little over a minute remaining in regulation, Ryan found Gonsholt in open space to pick up a few yards after a series of Summit penalties. Ryan aired the ball out again on the next snap. The pass bounced off a Steamboat Springs’ defender before falling into the hands of Breigenzer who sprinted all the way to the end zone for the touchdown.

    Summit took the 22-21 lead, leaving Steamboat Springs 35 seconds to win the game.

    With Climax Molybdenum Field at Tiger Stadium rumbling with noise, Cobb was hit hard in the backfield causing the ball to be jarred loose. The ball was recovered by Steamboat Springs, forcing third down and 27.

    Steamboat Springs picked up 26-yards with a trick pass play, giving way to a fourth down and one from Summit’s 46-yard line. With the game on the line, Gonsholt swatted the ball out of the air to seal the game for good. Summit defeated Steamboat Springs, 22-21.

    “We just restarted in the second half,” Gonsholt said. “We knew we had to do something else. It was not working. We had a lot of hard talk in there, we came out and we were better. We stayed to our assignments and the scoreboard tells you the rest. At the end of the day, we wanted it more. We showed some heart and we sunk that boat.”

    Handing Steamboat Springs its first loss of the season, Summit advances to 2-2 on the season. Summit will face Palisade High School in Breckenridge on Thursday, Oct. 3, at 6 p.m. Palisade is 3-2 overall on the after beating Grand Junction Central High School on Friday night.


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