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Tag: Topical

  • Amul Toasts To Payal Kapadias Golden Globes Nominations With Creative Topical

    Amul Toasts To Payal Kapadias Golden Globes Nominations With Creative Topical

    Amul India, the dairy brand known for its cheeky and timely advertisements, is once again in the spotlight — this time for celebrating Indian filmmaker Payal Kapadia’s incredible achievement. Kapadia’s film, ‘All We Imagine As Light’, has earned two prestigious nominations at the 82nd Golden Globes 2025 — Best Motion Picture (Non-English Language) and a nod for Payal Kapadia herself in the Best Director (Motion Picture) category. To celebrate the occasion, Amul has buttered up a creative tribute.

    The signature Amul topical showcases the brand’s trademark blend of wit, warmth and creativity. Paying a tribute to Payal Kapadia’s groundbreaking film, the creative features the filmmaker herself enjoying Amul butter on toast, a nod to the simplicity and joy the brand represents. Alongside Kapadia, lead actresses Divya Prabha and Kani Kusruti are featured in a still from the film’s poster, adding a warm touch that reflects the essence of ‘All We Imagine As Light‘.

    Also Read: “You Made My Year”: Kareena Kapoor Khan Reacts To Amul’s Foodie Topical For The Buckingham Murders

    The tagline, “All, We Imagine, Are Delighted,” cleverly ties in with the film’s title, while perfectly capturing the spirit of both the film’s success and the celebratory mood surrounding it. But Amul didn’t stop there. Adding its trademark flair with a pun, the text says, “This Gold, Loved Globally” – a playful reference to Kapadia’s Golden Globe nomination.The creative was shared on Amul’s social media handles and captioned, “Amul Topical: Payal Kapadia’s film nominated for two Golden Globes.”

    With this playful yet meaningful tribute, Amul has shown yet again its knack for turning moments of cultural significance into memorable celebrations. This isn’t the first time the brand has raised a toast to Payal Kapadia’s triumphs. Back in May, when ‘All We Imagine As Light’ clinched the prestigious Grand Prix award at Cannes 2024, Amul celebrated it with a delightful doodle. The animated image featured Kapadia holding her Grand Prix award in one hand and a scroll in the other. In true Amul style, the post was accompanied by a cheeky tagline, “All we imagine, we bite! Ek payala butter ka!” showcasing the brand’s blend of creativity and wit in honour of the filmmaker’s monumental achievement.

    In addition to its nominations at the Golden Globes, Payal Kapadia’s Cannes-winning ‘All We Imagine As Light’ was shortlisted to potentially represent the country at the 2025 Oscars. However, for the 2025 Oscars, India has selected Kiran Rao’s ‘Laapata Ladies‘ as its official entry.



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  • “Business Tycoon With A Heart Of Gold” – Amul Shares Special Topical For Ratan Tata

    “Business Tycoon With A Heart Of Gold” – Amul Shares Special Topical For Ratan Tata

    Ratan Tata, the chairman emeritus of Tata Sons died on Wednesday (October 9) due to age-related issues. The industrialist served as the Tata Group conglomerate’s chairperson twice, from 1991 to 2012 and again from 2016 to 2017. He continued to lead the company’s charity trusts even though he stepped back from the organisation’s day-to-day operations. As the news of his demise broke out, tributes started pouring in from all quarters. The popular dairy brand Amul also paid homage to the icon. Known for their event-appropriate topicals, Amul paid tribute to Ratan Tata by posting a special illustration of the business tycoon on their Instagram handle. 
    Also Read:What Did Ratan Tata Enjoy Eating?

    The black and white picture featured Ratan Tata sitting on a chair holding a stack of papers. Shantanu Naidu, the general manager at Ratan Tata’s office and the youngest trusted aide of the industrialist was seen riding a bicycle beside him. The text in the post read, “Poore vatan ka Ratan. Ratan Tata (1937-2024).” “Amul Topical: Tribute to the business tycoon with a heart of gold,” read the caption.

    Also Read:Amul Pays Tribute To F.R.I.E.N.D.S Star Matthew Perry In Another Apt Topical
    Reactions were quick to flow in. “We were waiting for this! Amazing. Vatan ka Ratan,” commented a person. 

    Expressing sadness over the death of Ratan Tata, another said, “We’ve lost the true GEM of our nation.”

    A user called Ratan Tata “Sabse anmol Ratan”

    “This is the hardest TATA to this RATAN,” read a remark. 

    “RIP to Ratan of Bharat,” wrote an individual. 

    You cannot miss this heartwarming note: “So much love whilst he lived and much more after he’s gone. Love & Respect to the legend of the century”

    Someone else shared, “Was waiting for your post. Wonderful! We’re lucky to have been born in the era of Sir Ratan Tata’s presence.”

    Amul’s unique way of paying homage to prominent personalities always manages to capture our attention. Back in 2020, the dairy brand remembered veteran Bollywood star Rishi Kapoor upon his death. 

    They shared a picture of Rishi Kapoor on X where he was seen portraying some of his notable characters from films like Amar Akbar Anthony, Bobby, Sargam and Mera Naam Joker. Quoting a famous dialogue from Rishi Kapoor’s 1977 movie Hum Kisise Kum Naheen, Amul captioned, “Aap kisise kum naheen (You’re less than none).”
    Also Read:Amul Shares Creative Tribute For Dame Maggie Smith – See Here



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  • Amuls Heartwarming Topical Dedicated To R. Praggnanandhaas Mother Is All Hearts

    Amuls Heartwarming Topical Dedicated To R. Praggnanandhaas Mother Is All Hearts

    Grand Master Rameshbabu Praggnanandhaa has made India proud. The 18-year-old became only the second Indian, after Viswanathan Anand, to reach the final of the FIDE World Cup, held in Baku, Azerbaijan. He played against the world’s number one, Magnus Carlsen. Though Praggnanandhaa may have fallen short of becoming the youngest Chess World Cup champion, the Indian prodigy has captured the attention of the chess world with his remarkable skills. 
    Tears of joy rolled down the face of her mother Nagalakshmi, as her son created history. Several photographs, which captured the emotional moments gained immense popularity on the internet. In a widely circulated picture on social media, Nagalakshmi is seen smiling and admiring her son, who was giving an interview. Another snapshot spotted her with tears of joy. People lauded Nagalakshmi for being a strong pillar of support behind Praggnanandhaa. 

    Also Read:‘Elon-e-Jung!’: Amul Shares Topical On Twitter-Thread Controversy

    While the internet is not tired of praising R. Praggnanandhaa for his achievements, Amul did something special to honour his mother with their new topical.

    In the image, Amul showcased a graphic representation of the grand chess master R. Praggnanandhaa and his mother. The player was shown sitting at a chess table, and enjoying some bread and butter. His mother can be seen standing beside him. Amul’s wordplay read, “Grand Maa Ster!” at the top and “BonaFIDE Taste!” at the bottom of the poster. In their caption, the Indian dairy brand wrote, “#Amul Topical: R. Praggnanandhaa’s mother contributes quietly to his success in chess.”
    The Instagrammers also participated in Amul’s wordplay for their Tropicals. One of them commented: “The Master is now satisFIDE with your thoughtful & unique content (just thevway, from day one).” While some called Amul’s Tropical “awesome illustration”, a user termed it “too punny.”  

    Also Read:Amul Shares Sweet Tribute After Indian Women Boxers’ Historic Wins

    Take a look at Amul’s topical below:

    Amul always seizes the opportunity to celebrate India’s major achievements through their creative topicals. Days ago, when India’s Chandrayaan 3 successfully landed on the moon, Amul dedicated a topical to honour ISRO’s efforts and historic achievement. Their animated post depicted Amul’s mascot, dressed as an astronaut, holding a victory flag and standing beside Chandrayaan 1. For the unversed, Chandrayaan 1 was India’s first lunar mission in 2008. The text on top of the poster playfully said, “Chaar chaand lag gaye!” and at the bottom, they wrote, “Amul over the moon.” “We thank the ISRO team for their continuous service to take India to greater heights. #Chandrayaan3,” Amul captioned the post. 

    Check it out:

    What are your thoughts about Amul’s quirky tropicals?



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  • Amul Marks Avani Lekhara, Mona Agarwals Paralympics Win With A Topical

    Amul Marks Avani Lekhara, Mona Agarwals Paralympics Win With A Topical

    Renowned dairy brand Amul has once again impressed us with its creative and iconic topical advertisement. This time celebrating Avani Lekhara’s remarkable achievement at the Paris Paralympics. Avani, the first Indian woman shooter to win two gold medals in the Paralympics, made history by surpassing her previous record with a score of 249.7 in the women’s 10m air rifle (SH1) event.The Amul topical ad features a cartoon version of Avani and her compatriot Mona Agarwal, who won a bronze medal with a score of 228.7, on their respective wheelchairs, donning Indian uniforms and showing victory signs with their butter-smeared fingers. 

    The catchy phrase “A winner, Lekhara! Give it a Shot!” and the caption “First Indian woman to win two gold medals in shooting at Paris Paralympics!” perfectly capture the essence of their triumph.

    Also Read: Amul’s Latest Topical Honours “Angry Young Men” Salim-Javed

    Check out the post here:

    Avani’s journey to success is truly inspiring. Wheelchair-bound since the age of 11 due to a car accident, she has proven that hard work and determination can overcome even the most daunting challenges. Mona, who suffered from polio, which affected both her legs, began competing in para-shooting in 2021 and has already made a mark on the global stage.

    Also Read: ‘Chamach Khila’: Amul Pays Tribute To Amar Singh Chamkila With Creative Topical

    Soon after Amul posted the topical, one user wrote, “Really, I appreciate Amul-India for giving their support to Para Olympians.”

    Another commented, “I always admire your posts.”

    A third comment read, “Great, congratulations. We are proud of you. Amul sabka saath dete hai, isliye duniya valon ko AMUL behad pasand hai.” (Amul supports everyone, that is why people all over the world love Amul very much.)

    Also Read: “Dhawan And Only” – Amul Pays Special Tribute To This Indian Cricketer

    Amul never fails to congratulate the record-makers and impress everyone with its witty posts. A month ago, when Indian shooter Manu Bhaker made a historic win of bronze at the Paris Olympics 2024, Amul posted another topical for her. Manu clinched a bronze medal in the women’s 10m air pistol event, which made her the first Indian woman to win an Olympic shooting medal. Soon, Amul India acknowledged Manu’s accomplishment with a special topical that featured a cartoon depiction of the shooter proudly holding her medal. 

    The text at the top of the picture read, “Manukaamna poori hui. Aim for it”, while the caption reads, “Indian shooter wins historic bronze at Paris Olympics.”  Manu Bhaker won two bronze medals in Paris.



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